Today we’ve got a Swedish import that you’re gonna love more than ABBA, H&M and Ikea rolled into one! Face Stockholm is one of those brands I had always heard about but somehow had never tried until a few years ago, despite being in NYC since 1990. Everything I heard was true, they are indeed a high-end, extremely high quality line. But much to my delight, they are so much more than just that.
Is it just me or do you often find high-end cosmetic lines to have a sort of unapproachable quality to them? Products (and sales people) that give the impression of being so exclusive that you don’t even bother to check them out? This couldn’t be farther from the truth with Face Stockholm. The line shows it’s absolutely possible to be high-end but still fun. And that all stems from it’s founders…
Gun Nowak, a former fashion boutique owner in the 70′s and 80′s, started the line because she couldn’t find makeup to match the crazy neon fashions of that time! Years later with the addition of her daughter Martina Arfwidson, Face Stockholm was molded into the line it is today. Their bio says that they find as much inspiration for colors and ingredients from trekking to meet the Dalai Lama in Dharamsala or antique shopping in Sweden, as they do walking down the street in New York City. It makes sense, to me, the brand seems to transcend any one place. I can see it in NYC, as much as Sweden, as much as Dubai (where they have just launched a flagship store). Though the packaging is undoubtely Swedish, with that beautiful clean and modern aesthetic. But no assembly required!
That sleek packaging is the perfect backdrop for the bold, playful colors as well as the natural ones. And speaking of colors, lipstick lovers rejoice! Face has over 200 shades for your lips. But it’s the eyes were focusing on today.
The lovely Molly sent we heart this their brand new eye pencils to review. And let me tell you, choosing which one to keep myself was no small feat. Did I want to try the Art Eye Pencil? A carbon black, mechanical eyeliner, equipped with it’s own sharpener and smudging sponge. Face calls it a waterproof, long-wearing and silky formula that glides on with ease, for a perfectly smudged, smoky or lined eye. The tiny sharpener at the end had me from moment one. The description of “carbon black”, forget it! I needed this badly.
But then there’s the Precision Eyeliner. This was intriguing. Meticulously crafted in Japan, the liner has the look of a fine tipped calligraphy pen. The design produces saturated liquid color dispensed automatically for consistent, fluid application. Precise, clean lines dry quickly, without streaks, smears or transfers. The tapered tip allows total control and precision for magnificently even and strikingly defined eyes. Oh no, I think I need this even more! I have been trying to find a reliable liquid eyeliner for years…
So which did I pick? And what did the we heart this crew think of their sleek new pencils? Get ready, I feel we’re about to hear a lot of happiness. A sound a bet Face Stockholm is very used to hearing!