I don’t know about all of you, but it seems to me that something has been missing from the makeup collections as of late. Maybe it’s the recession (boo) or a lack of creativity that is to blame, but too many new collections just don’t excite me very much. Their packaging is blah, their colors are blah, the products are standard palette colors that are renamed and repackaged together again and again, but we, the consumer, are expected to plunk down our hard-earned cash for these stale collections because they are billed as “NEW”. It seems that Smashbox has heard our cry for something more luxurious, something more indulgent, something that’s actually worthy of our lust.
Smashbox’s new Reign Collection is billed as “luxe, sexy, and indulgently sensorial.” The new collection takes its inspiration from the court of the English Tudors and is truly fit for a queen…or six queens if we’re striving for historical accuracy. Even the cardboard boxes the collection is packaged in are visually stunning in bronze burgundy hues with quilting details (dotted with tiny crowns and “s” patterns) and a gold Smashbox coat of arms on the front. The palettes in the collection look like they are padded with rich, bronze-burgundy leather and contain large, generous mirrors, perfect for applying on the go. The single lip gloss of the set sports a gold charm on the cap, proof that attention to every detail was made. Aside from the gorgeous packaging, the colors inside are a balance of matte and shimmer, dramatic and subtle, and so divinely wearable that one could potentially lose their head over them (Puns! Ha!)
Contained in this collection and quite possibly your deepest fantasies:
The eye shadow palettes each contain three generously-sized, baked shadows containing dual matte/shimmer shadows, the center of the pan being matte and the outer circle having shimmer, so you get two different looks from one shade, three looks if you swirl them together. The Majesty palette contains champagne, plum, and black. This is a must have for those of you with blue or green eyes. The Monarch palette contains soft gold, copper, and the most perfect shade of deep brown ever. This is a must have for those of you with brown or hazel eyes. I have hazel eyes and this palette when combined with the Jet Set liner palette makes my eyes look downright sultry.
The Jet Set palette contains 4 shades of cream eye liner and a mini arced liner brush, which makes application ridiculously easy. The shades inside are matte black and matte dark brown on one side and metallic gold and metallic brown on the other side and are kept fresh with inner air-tight lids. The metallic gold liner is especially gorgeous when lined on inner eyes and under bottom lashes and I had the chance to test these liners in almost 100 degree heat and they did not budge even the slightest. I am in love.
Lash DNA Mascara in Plum, a shimmering black plum shade that with its proprietary complex of proteins and amino acids, richly lengthens, conditions, and strengthens.
Fusion Blush in Regal, a blush made up of one side matte peach nude and one side shimmery peach nude that are so stunning when swirled together and give a really natural flush of color, especially when applied with a big, fluffy brush.
Doubletake Lip Color, a dual sided lip pencil and creamy lip color pencil, in Currant, a matte, deep berry, and Amaretto, a matte peachy pink. I have the Amaretto shade and while I typically can’t get away with nude shades because they make dark-haired, fair-complected me look washed out, this shade did not. It just made my lips look natural, but so much better.
Lip Gloss in Crowned, a shimmery, pale peachy pink that looks lovely alone or slicked on top of Amaretto.
Review Team—anybody else out there bowing and curtsying to the majesty that is Smashbox’s Reign Collection?