Living two hours from Los Angeles, I’ve given in to the fact that if I want to attend the best parties, there’s going to be a major drive involved. Imagine my surprise when finding out (and being invited to) one of only 12 US MAC Give Me Liberty of London parties was happening in my neck of the woods; Rancho Mirage, CA (just outside of Palm Springs). How exciting, a full eight days before the line’s March 11th release!
Not surprising, MAC did not disappoint; pulling out all the stops and fabulous touches that make their events so amazing. A stunning model lounging on a Liberty Fabric covered high back chair, reciting a Simon Doonan Ode to Liberty Sonnet all night long (which guests took home in a scroll). A scruffy and handsome rocker strolling the store playing his guitar (because what better accessory to a beautiful model than a musician?) And of course, Tanqueray cocktails and all sort of delicious British nibbly bits; chips and vinegar (that’s fries to you, limey) tea sandwiches and scones.
If you follow the beauty blogs, by now you have heard some of the (much deserved) buzz surrounding MAC’s latest collection, Give Me Liberty of London. This glorious union between two well-loved and covet-worthy brands is a match made in heaven. As Anglophiles of the highest order, we’ve had our eye on Liberty of London for years. But if you’re less obsessed with all things British, here’s a primer on the classic London brand that is still the fashion way forward.
Liberty of London, a lush accessories brand, launched in 2005 and draws its inspiration from the remarkable heritage of Liberty & Co, the famous British Department Store. Founded in 1875, selling fabric and art, Liberty & Co practically invented the home furnishing store, and it’s creator, Arthur Liberty, was not only an astute businessman but was also instrumental in the development of the Art Nouveau movement. From humble beginnings, Liberty & Co became one of the most fashionable places to shop and be seen in all of London.
Over 100 years later, Liberty of London is drawing on some of that amazing history and turning out accessories with bold colors, dramatic designs and modern flair. Working with MAC for this signature collection, Liberty & Co based its signature style on a fabric print originally sold in 1883 entitled Strawberry Thief. The print was revamped with bold, updated colors and a new modernized design. The collection found its muse in the classically cool London look – that urban bohemian chic style London lasses so easily emulate. The look is Screamingly British, from the almost Victorian tapestry look of the graphics, with bits of Twiggy thrown in (we love the white, pop-art feeling of the white packaging) and the polished edge of modern day ingénues like Kate and Agnes.
I felt like a bit of a ingénue myself tonight! Floating around the party, chatting with the cheerful and helpful MA’s. The best tip I heard about applying this dreamy collection was from Angelia, the store’s fabulous manager. She showed me how to blend the blush not only across your cheeks, but up your temples, blurring and softening the line between eye and cheek color. It creates a beautiful, ethereal look, much like the collection itself! Be sure to check out our swatches of the line and big thanks to MAC for a swinging do.
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