Our favorite beauty products of 2010 – Stef’s picks

Though Tyna is no slouch in the beauty department, I am definitely the more beauty product obsessed half of this duo. Seriously, when I say I live and breath cosmetics, I’m only slightly exaggerating. I’ve tried just about every item that passes through wht headquarters (hence the reason for my own list, in addition to the review team’s picks). These are the products that had me the most excited…

In the makeup category, my picks are as follows…

hourglass femmerougeD Our favorite beauty products of 2010   Stefs picks

Hourglass Femme Rouge – The review team chose Prodigy gloss as one of their top picks, but for me, Femme Rouge had me at first glance. It’s hard to deny the beautiful case, but it’s what inside that really got me. It’s one of the smoothest, most velvety formulas of lipstick I’ve ever tried. The icing on the cake is that it’s long lasting too. This is one gorgeous product, inside and out!

%name Our favorite beauty products of 2010   Stefs picks

tarte smooth operator – I am a tinted moisturizer connoisseur, and prefer it to foundation any day. Smooth operator has easily become my all time favorite. The perfect amount of coverage, a light as air feeling, oil-free and spf 20 (that I, an spf hater, can not detect at all). Absolute perfection!

PTR Our favorite beauty products of 2010   Stefs picks

Peter Thomas Roth Lashes to die for, The Mascara – I have to admit, I rarely get excited about mascara. Because I have more brands that I don’t like then I do, I go into a new mascara expecting to be let down. How excited I was to be proven wrong! I love the brush, with it’s tiny, spiked plastic bristles. And the formula gives me exactly what I want: long, separated, defined lashes.

elfsmudge bestof Our favorite beauty products of 2010   Stefs picks

e.l.f. small Smudge brush – This little piece of perfect will set you back exactly 3 bucks. And what will that give you? Why, an eye shadow brush that I don’t think anyone should be without! Perfect for smudging liners/shadows, laying precise, bright pops of color, filling in brows, and even applying concealer. I reach for it every time I apply makeup. EVERY time.

FabFeline bestof Our favorite beauty products of 2010   Stefs picks

MAC Fabulous Felines – It was hard to pick between this and To the Beach, but the Burmese Beauty quad took Fab Felines into the lead in my eyes. Oh, this palette! It’s just so pretty. Not to mention Jealous lip glass taking my nude lip looks to a whole new level. Plus, the concept of the collection just couldn’t be beat. Me-ow!

Benefit Velvet Our favorite beauty products of 2010   Stefs picks

Benefit Velvet eye shadows – Like the adorable packaging, LOVE the smooth, highly pigmented product within. I already thought Benefit could do no wrong, Velvet eye shadow proves it. And taupe lovers, do yourself a favor and pick up Where There’s Smoke. I still say “ooh!” every time I apply it!

OCC liptar Lips Our favorite beauty products of 2010   Stefs picks

OCC Lip Tar – The only makeup item to make both mine and the review team’s favorite list. This product is like nothing I ever tried. One tiny dab of color covers your lips and wears for hours. Not to even mention the rainbow of available shades! I’m fighting the urge to run out and buy every one.

In the skincare category, my picks are as follows…

MLab Our favorite beauty products of 2010   Stefs picks

M Lab serum – This product is as luxurious as it gets. Sleek black packaging filled with a thick serum that is formulated with 74% clinically active ingredients that work, actually work! My skin has looked better (firmer, brighter, dare I say younger) ever since.

emerginC Our favorite beauty products of 2010   Stefs picks

EmerginC Protocell cream – Here’s another item to make mine and the review team’s favorite list. Actually, this made everyone’s list who got to try it (the only product that did!) Oily, dry, young or old – this cream somehow magically figures out what your skin needs and delivers it.

In the haircare category, my picks are as follows…

LeonorGreyl Our favorite beauty products of 2010   Stefs picks

Leonor Greyl Shampoo Reviviscence – Oh, this shampoo makes my heart skip a bit! It’s a rich consistency I liken it to creamy honey, and in envelops your hair in moisturizing, sweetly scented bubbles, leaving it looking so richly nourished that I may actually shed a tear when I use the last drop.

LivingProof Our favorite beauty products of 2010   Stefs picksLiving Proof Straight Making styling cream – This product has cut down on the time it takes to style my hair so much, I want to kiss the scientists who developed it’s key ingredient (polyfluro ester) right on the mouth! My hair gets so silky straight, I can skip the flat iron.

Anyone agree with my picks? Disagree? Let me know what you loved in 2010!

Stef is many things. Amongst them: co-editor of we heart this, graphic designer, Philly girl in the California desert, borderline hoarder and a hardcore beauty junkie.

Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. For more info, or any questions, please see our disclosure policy.

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Written by stef


  1. Profile photo of turboterp

    I didn’t try many of your beauty choices, but as far as skincare and haircare, I’m with you 100%! For instance, I’ve become increasingly rabid in my love of M Lab. I’ve been using the cream version of the serum you described, and I can honestly say it’s worth every penny of its obscenely high price. My skin has never looked better!

    Ditto for EmerginC Protocell cream. It’s the best all-purpose moisturizer I’ve ever used. I’m on my second jar and fully plan to go back for more.

    And I have not used my flat iron once since discovering Living Proof Straight Making cream! A little dollop, a blow dryer and a round brush, and my hair is straight as a pin.

    P.S. LOVE your nails in the e.l.f. pic!

  2. Profile photo of kari

    Oh Peter Thomas Roth mascara, I am so in love with you! It does such a great job of giving long, lush eyelashes. I’m still loyal to this one. Totally kicked my old brand to the curb!

    And M Lab…love this stuff! It’s especially great now since the winter weather is so hard on the skin.

  3. Profile photo of Tyna Werner
    Tyna Werner

    As the beneficiary of Stef’s vast knowledge of all things beauty since my early teens, I must say I’m so happy she can share her wisdom with everyone! If Stef truly loves a product, you know it’s good. I did not test a number of these products, but the ones I did rocketed to the top of my list too.

    Number One with a Bullet is the EmerginC Protocell – I had tucked my half used jar away for winter use and pulled it out thinking there was no way it could live up to my memory – but it totally did. This is totally lush and soothing lotion that works with oily skin – my dry winter skin is loving it.

    Also must second the adoration of the tarte smooth operator and PTR Mascara – both top notch products – great formulas, packaging, staying power etc that have become regulars in my beauty routine.
    Tyna Werner recently posted..Our favorite beauty products of 2010 – the team’s picks

  4. Profile photo of spitfire77

    I agree with so many of these! I haven’t tried Tarte Smooth Operator or the Emergin C, but want to really bad. I, too, am a big fan of the Living Proof Styling Cream…it has my naturally curly hair looking straighter and sleeker whenever I blow it out, love it!

  5. Profile photo of tiffany

    Great pics @Stef. Love Tarte’s Smooth Operator and the Living Proof Styling Cream. Your testimonial for EmerginC Protocell just made me break down and buy some. I’m out of moisturizer and have been hunting for a new one to try. Skinstore has 20% off all products right now so it was a good time to give it a try.

  6. Profile photo of Amanda

    I maintain my love for the Living Proof styling cream products, they’re amazing! Once the summer humidity hits I NEED the wave shaping anti-frizz cream. It works wonders for my hair, the kind I’ve never experienced with another product.

    I think ELF brushes are a relatively undiscovered treasure. Who knew that such an inexpensive brush could be so great?! I own all the ELF brushes now (it’s such a small investment, how could I resist?) and they’re mainstays in my beauty routine. Love it!

    Now spill @Stef – what are you wearing on your nails in that picture? It’s beautiful!

  7. Profile photo of Mel

    I was late for work when I saw this go up and I STILL took the time to read it – I respect Stef’s picks so much! I didn’t try many of these but sure wish I would have! I can speak to the Benefit shadows being velvety and pigmented and the lip tar being very long-lasting. I didn’t have as great of luck with the living proof cream, as I need some silicone for my super-thick hair, but it still did help my frizz and I know works wonders on more normal hair. Great-looking list – thanks, Stef!

  8. Profile photo of sherrishera

    I completely agree with the Lip Tar. I hadn’t included it in my “top” list but should have. It is an absolutely amazing product–literally paint for your lips. It wears forever and takes just a drop for opaque awesomeness!
    And I don’t know about the shampoos but the Leonor Greyl magnolia oil was a def top pic of mine. I just ran out so I gotta get me some more.

  9. Profile photo of Marilyn

    @Stef, your nails look so cool in that photo! :)

    I’m a huge fan of MAC’s To the Beach collection… I have one of the lipglasses with the seahorse on it and it’s just too cute. And one of the eyeshadows (it’s practically neon green haha).

    And I love ELF’s studio line of brushes. They’re cheap, and frequently on sale, and they’re pretty decent brushes.
    Marilyn @ Lipgloss and Spandex recently posted..A few of my favorite things- Beauty Edition

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