Aveeno Pure Renewal Dry Shampoo Review

5 products vs. 1 dry shampoo: The Review Team puts Aveeno’s latest to the test

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If you abuse your snooze button like I do most mornings, then chances are you are already familiar with dry shampoos. These miracle products can breathe life back into oily, matted, dirty locks without a drop of water for those times when you just can‘t fit the shower and blow dry into your routine.

In all honesty, I used to not be such a fan of them. By the time I sprayed, brushed, and finger combed all the powder through my dark hair, I figured I could have just washed and blow-dried it in the amount of time it took to make me not look like I had gray hair and dandruff. Drugstore fave Aveeno has changed my mind and allowed me to hit that snooze button one more time again!

Their new Pure Renewal Dry Shampoo ($7.99) has made me a fan and given me back more time in my morning. It is part of the Active Naturals icon line and uses balancing seaweed extract to cleanse hair without over drying or over moisturizing.

This dry shampoo removes excess oil to boost volume, is safe for color-treated hair, and is sulfate-free. Aveeno’s expert team of scientists and eco-friendly celebrity hair stylist, Patrick Melville, developed this freshly-scented gem that is safe for all hair types.

So, how did it hold up to my gunkiest-hair test? I gave it a real run for its money on my first use. It was day 3 of my wash cycle and I had five different products in my hair from the previous two days, plus oily massage cream drenched in the hair above my neck.

I sprayed it generously at my hair base to rid the massage oil and fairly lightly on the top of my head focused on the roots. It took some vigorous brushing after letting it dry for a couple minutes, then about five minutes of finger combing, and an outfit change. (A word of caution – use this before putting your dark top on! Wet wipes do remove the powder nicely though).

Though it took a bit of work with five products in my hair, I’m extremely impressed with the results. My hair had incredible volume, felt soft, smelled fresh, wasn’t itchy or oily, and actually looked stylish.

In follow-up tests, I’ve used the Pure Renewal Dry Shampoo on day 2 of my wash cycle and only had to spray very lightly. I’ve brushed and finger-combed it completely through in about two minutes and still had the same great results. Aveeno lives up to its claims and has made me a believer in the time saving benefits of dry shampoos again!

Pros:
Works quickly to absorb oil and freshen hair with a light amount of product
Smells light and fresh
Makes hair soft and gives excellent volume
Doesn’t make scalp itchy
Safe for color-treated hair
Sulfate-free
Low price point

Cons:
If you have a lot of product on your hair, you’ll need to work a bit for results

Testers and readers – what do you think of Aveeno Dry Shampoo? Will it have you hitting the snooze button and forgoing the traditional shampoo?

3 votes, average: 3.67 out of 53 votes, average: 3.67 out of 53 votes, average: 3.67 out of 53 votes, average: 3.67 out of 53 votes, average: 3.67 out of 5 (3 votes, average: 3.67 out of 5)
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Wht contributor Mel is a new(ish) Mom to the absolutely adorable Kellyanne, an avid makeup junkie and a junior high science teacher. Beauty and brains – just what we want in a wht author!

Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. It also contains an affiliate link, a link that gives us a small commission if you purchase the item. For more info, or any questions, please see our disclosure policy.

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Written by Mel

8 Comments

  1. Profile photo of marissa
    marissa

    I was a bit wary of the dry shampoo too, but I was pleasantly surprised by the results. It smells great and provides terrific volume. I have been using it more as a styling tool for when I do my hair wavy. After using a thickening spray and blow-drying completely, I spritz a little dry shampoo at the roots to provide some extra volume and to better hold the waves.

    The one drawback: my hair is naturally dark, so I do need to be mindful of how much I am spraying. Can be tricky, but it combs out easily enough! Would definitely buy this again.

  2. Profile photo of almoststylish
    almoststylish

    I will admit that I loved the results as far as making my hair manageable again but I hate that it leaves me with powdery looking roots.. At first I thought I sprayed it too closely or too much but when I tried it again I got the same result :/ I have medium/dark brown hair and it makes my roots look dusty.. But as an alternative to teasing or using hairspray for volume I’ve been using this on the under layers of my hair for added oomph! I just wish it were colorless :(
    almoststylish recently posted..we heart this Post – 5 Fashion Must Haves for Back to School

  3. Profile photo of Mel
    Mel

    Using this as a wavy hair styling tool is a great idea @marissa! I’m going to try it for my wavy hair days, too. @almoststylish I also have dark hair and had trouble with the powder too when I had a lot of product in my hair already or was too close or sprayed too much. When I tried again, and what I do almost every other day now, is to use it on just one day “used” hair, and spray very quick shots of it aiming at my scalp and from about 6-8 inches away – right in the middle top of my head and then a few more underneath. Then I let it dry for a few minutes and when I go back to it there’s very little whiteness to brush out. Now that I’ve got my routine down with this, I never even need to finger comb it after brushing to get out the powder. I think it’s a great product and it’s become part of my “Day 2″ styling routine. I give it an easy five stars – when used lightly on only slightly dirty hair!

  4. Profile photo of irene
    irene

    Well, now that I color my gray hair a bit lighter to hide the roots when they grow in than my usual brown hair, this sounds like I may give it a try.. It shouldn’t show up on my roots much.. I like that it is safe for color-treated hair and is sulfate-free. All my products are these days.. It’s so much better for your hair. I’ll check this out soon.

  5. Profile photo of lipglossandspandex
    lipglossandspandex

    When dry shampoos first came out, I was skeptical too. And some of them took just as much effort as actually showering and re-styling my hair. I hit the snooze button often (read: more days than not), so I’ve grown to appreciate a good dry shampoo. I’ve tried a couple of different dry shampoos (Rene Furterer spray, Oscar Blandi loose powder, cake loose powder). The Aveeno one is a little harder to work into my hair (you really do need to wait a bit before trying to comb it in, I had to comb it in really well [a boar hair type brush works best], it was easier to overapply than some other dry shampoos, left more of a white cast than some other products)… BUT… it’s made my *bangs* look better than just about any other product. Even when my bangs have been freshly washed and styled, they tend to look a little greasy and dirty, so making my fringe look good is no small feat. But with Aveeno Pure Renewal Dry Shampoo, my bangs looked really pretty good. Until my bangs grow out, I’m going to keep using this product. The scent is a little odd–clean and powdery and a little strong but not bad. 4 1/2 stars.
    lipglossandspandex recently posted..TotalBeauty Collection for HSN review

  6. Profile photo of Amanda
    Amanda

    Wow, a dry shampoo that can take on massage oil? That’s some pretty serious stuff! Having dark and curly hair I tend to have difficulty with dry shampoo (I can’t brush my hair unless I want to look like a frizzy poodle) but that doesn’t stop me from trying. I might have to check this one out.

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