Top 10 Do’s from the #140 Characters Twitter Conference
I attended the #140 Characters Twitter Conference last week in Los Angeles. Lest you think not much can be discussed about a platform in which there is so little space for discussion, I’d like to inform you that the conference was two full days with over 100 presentations! The really amazing part is that I saw almost every single one of them. In real time. If this sounds like your thing, the event organizer Jeff Pulver holds these events often (catch the next #140conf next week in Detroit).
While I’m sure many of you are avid Facebook users (currently at 500 million active accounts), on the whole, people still seem to hold out on Twitter (with roughly 100 million accounts and a mere 18 million active users). I’d like to invite those of you who have been reluctant to join into the Twitter flock. Maybe some of the information below will make it all seem more possible to spread you wings and fly with us…yes?
For those flying the friendly skies already I hope to add a little insight to your journey. There was a lot of information but I put together a Top 10 Tweet List from #140conf LA. Because brevity is what flies on Twitter.
1. Listen. If you are a brand (and everyone is a brand!) on Twitter it behooves you to listen to what is being said about you. Social media (not just on Twitter) is a lot more about listening than almost anything else. The insight you gain from tuning in is worth its weight in gold.
2. Engage. Twitter is similar to a networking event in that engaging in a conversation with the people who are there makes a big difference. If you go to the event and make like a wallflower or only talk to the people from your own company you’ll miss out on the potential that is there for you.
3. Be consistent. You can be yourself with all your myriad interests but have a message that you are consistent with so people know what to expect from your content. Have a through-line or theme.
3. Post quality content. It isn’t about how many followers you have on Twitter it is about how engaged they are with you. Post content that is of value to your followers and they will be engaged with your content, your message and with you.
4. Be trustworthy. With the proliferation of unverified media (Wikipedia) and proliferation of untrustworthy behaviors people are buzzing about transparency, trust and authenticity. All this to say be honest about who you are and what you do to the best of your ability. Post information that you have checked out yourself – check the links and read the articles you refer them to your followers.
5. Tweet! Almost every single profession was represented at the #140conf from psychics, to actors, to teachers and street musicians. Twitter was helping each and every one of them expand their business and give better service. Yes – Twitter is for you.
6. Take advantage of real time. Twitter shines when used to gather information that is happening right now. The “real time web” was the buzz word of the day but it is extremely important during a natural disaster to know what is happening, where, with who – in real time.
7. Create a legacy. Communication on social networks leaves a trail people can follow and helps us connect not only with our community at large but also with our family and friends. Sharing photos of our family, checking in throughout the day and sending a thoughtful note are all part of our legacy.
8. Use social media for social good. I think one of the most impressive presentations was given by Tim Kring, the producer of Heroes. He created the conspiracy for good, a transmedia campaign which raised money for 5 libraries (10,000 books!) and 50 scholarships to girls – all of this in Zambia.
9. Cross-pollinate. Follow people outside your immediate realm of influence and see if there are connections you can make. Promote those who are in other fields who are making a difference by commenting on their work. Do this and watch your community flower.
10. Be responsible about what you share. Just because we have a piece of information doesn’t mean it is ours to share. In light of the recent spate of suicides resulting from information leaked out on social networks it is important to be aware of the power of our words. We all have a responsibility to protect and care for each other – that is what community is about. In the name of community building let’s be thoughtful about what we share, how we share it and what our intentions are behind our words. Words have power – we have the powerful choice of how to use them.
Readers – do you tweet? Share you Twitter Handle and and let’s talk trending topics, hashtags and follow Friday in the comments!
Jennifer Palais clears chaos and brings order to offices, business systems, schedules and minds and is known as an organizing expert and coach. Her approach is 10-years in the making: Inspirational, well informed and practical. It is a process filled with fun, joy and discovery. For more organizing tips, follow her on Twitter.