Get a taste of Beverly Hills in your own kitchen!
Cupcakes are one of those things you see popping up everywhere lately. With numerous cupcake-centered television shows and a huge increase in cupcake centerpieces at weddings and parties (move over shaky multi-tiered cakes), the cupcake is becoming increasingly more popular day by day. As any Hollywood follower knows, this Cupcake Revolution owes a great debt to Sprinkles Cupcakes.
The Beverly Hills bakery, known for their blocks long line of people (mortals and stars alike) waiting patiently for the sweet treats, kick started the ongoing cupcake revival. Celebrated for their dense, rich cupcakes, sweet swirled icing and signature dot toppings, the original 90210 located Sprinkles opened in 2005 and soon sprouted 11 Sprinkles locations across the land, while spawning a host of imitators.
To make a good thing even better, Sprinkles “the world’s first cupcake bakery” offers prepackaged mixes of their signature cupcakes and they are available at WIlliams-Sonoma!
My first experience with Sprinkles was a few years ago, I flew to Dallas to see a good friend, and she soon led me to Sprinkles Cupcakes. I had heard about this bakery for some time, and was genuinely curious to see what the fuss was about.
Upon walking in the idea of a small town bakery quickly vanished; Sprinkles looked like some sort of modern boutique full of meticulously placed cupcakes with colorful little dots carefully centered in each indicating which flavors were which. It was so different to me, but I was really excited to try a couple of their popular little cupcakes. And now, everyone can try the most famous cupcakes in the world, right down to the cute little dots!
I was thrilled test the Red Velvet Cupcake Mix ($14) and of course, the first great thing I noticed about this mix was the cute packaging. Inside the small, colorful tube was the bagged mix and the famous Sprinkles confectioners dots, as well as instructions for the cupcakes and a recipe for their cream cheese frosting (which you have to make from scratch).
All in all, it’s a good number of ingredients; milk, butter and eggs for the cake mix, plus more butter, sugar, etc for the icing. I immediately got to work on the cake ingredients and they came together very quickly. Before I knew it, I had a dozen cupcakes baking away in the oven!!
While their yummy scent filled the air, I whipped up the the frosting following the enclosed recipe (and may have eaten a few spoonfuls). Their Cream Cheese Frosting recipe is absolutely delicious! After I took the cupcakes out and let them cool, I iced them and placed the signature dots on top. As you can see from the photo, they really look like the real thing!
After tasting a cupcake, I will say that this ends up tasting like your ordinary cake mix cupcake. As a Southerner who loves a good red velvet, I found these a bit bland and they pale when compared to the red velvet cake that I’ve grown to love. The cupcakes were fairly dense, while I prefer a lighter cake. Tyna, tester of the Dark Chocolate mix had a more favorable reaction to the moist, heavy cakes and claims they’re the perfect consistency for chocolatey goodness!
• Get the specialness of Sprinkles Cupcakes anywhere/anytime.
• Fabulous for a special occasion, party or meal.
• Simple instructions are great for those that do not want to bake from scratch.
• Each mix is made with premium all-natural ingredients and without trans fats and artificial flavors.
• The cupcakes stays true to their moist, dense recipe.
• The package is not a complete mix – you’ll need eggs, milk, butter, confectioners sugar, etc.
• The $14 cost (for 12 cupcakes) is steep.
• If you’re a fan of light and fluffy cupcakes, these are not for you.
I do love the idea having Sprinkles cupcakes wherever and whenever I like. These cupcakes would be great for any special occasion; birthday parties, bookclubs, baby showers and the like. Plus with the super cute packaging these mixes would make for a fun hostess gift. Some of my fellow review team members tested other flavors of the mixes including Dark Chocolate, Vanilla, Pumpkin and Banana – I can’t wait to see their thoughts. Make sure to check the comments for their cupcake experience with the Sprinkles mix![ratings]
Readers – are you a Sprinkles-holic? Let’s talk cupcakes!
Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. For more info, or any questions, please see our disclosure policy.