It wasn’t all just a fabulous dream! Behold – my John Frieda makeover video from our recent New York trip. You read the backstory; how Tyna and I were amongst the five bloggers whisked away to the big apple by Glam and John Frieda for makeovers featuring Precision Foam Colour. Now see it in technicolor!
As evident from my giant grin, this experience truly was a dream come true. The joy of hearing the words “modern career woman” followed by “Mad Men” as Glam fashion editor Nola described the look they were giving me. The rush of happiness I felt when Glam beauty editor India said “Perfection!” when I walked out of the dressing room in my suit and leopard print heels. The thrill of meeting and spending the day with John Frieda’s International Creative Consultant Harry Josh (can you see now why we all loved him from the first moment we met him?) It was an epic day.
But as is the case with all makeover montages, they eventually have to end. Luckily, John Frieda’s products have prevented me from turning back into my sad “before” self! I’ve colored my hair twice with Precision Foam Colour since our makeover in late September, and I have to say the ease of use is phenomenal.
I used to dread dying my hair, knowing that it was always going to be such a production: move the throw rugs, dig out the “hair dye t-shirt”, labor away at making sure I got every strand. Those days are gone. Precision Foam Colour is SO easy; no drips, just tons of foam that easily fills in every square inch of my roots. Dare I say, it’s even kind of fun to dye my hair now?
And thanks to a care package that arrived, I’ve been continuing the upkeep of my color with Sheer Blonde Highlight Activating Shampoo and Conditioner. Both products have a lingering light, clean scent thanks to sunflower and green tea. But best of all, it really does add an extra dimension to my color. This smart duo seems to know exactly what do to; tone down brassiness, brighten roots that might be popping through – enhancing my light blonde hair to a shade I’ve never achieved before from a box and a drugstore.
I end my video by saying “I love my new hair, it’s bright and beautiful and I couldn’t be happier.” And it’s a sentiment I echo today. My makeover dream is now an everyday reality thanks to John Frieda!
Precision Foam Colour is the first ever premium permanent home hair colour from the John Frieda® Hair Care Experts that uses foam technology to deliver a luxurious at-home colouring experience. Demand gorgeous, salon-quality results — 100% grey coverage and vibrant shine. With 20 flattering shades to choose from, achieving natural-looking hair colour perfection is in your hands.
The product reviewed in this post was provided gratis by the John Frieda® Hair Care team. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of the John Frieda® Hair Care team.
Stef is many things. Amongst them: co-editor of we heart this, graphic designer, Philly girl in the California desert, borderline hoarder and a hardcore beauty junkie.