IT Cosmetics Vitality Lip Flush Butter – swatches & review

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Plus a look at the YLBB Waterproof Lip Liner Stains!

It Cosmetics Vitality Lip Flush Butter 
 

We all want to be a natural beauty. But, Mother Nature and Father Time are not always fair and equitable. Let us face it, we all need a helping hand from time to time.

It Cosmetics is doing double duty with two new products, Vitality Lip Flush Lipstick Butters and YLBB Waterproof Nude Lip Liner Stains to give us a natural helping hand. Let’s take a look!

It Cosmetics Vitality Lip Flush Butter

Vitality Lip Flush Lipstick Butters ($20) – This is one of the most hydrating lipsticks I have ever used. While these subtle shades are packaged in the shape of a standard lipstick, the results are more like a gloss.

It Cosmetics Vitality Lip Flush Butter

But, the best part is that it feels like moisturizing lip treatment. This formulation contains plum oil, cherry oil, shea butter, aloe and jojoba. You can feel the quality of the ingredients because they soothe, protect and condition with just a touch of color. In fact, the touch of color is a sheer helping hand to enhance your own natural beauty.

It Cosmetics Vitality Lip Flush Butter swatches

The Vitality Lip Flush Butters are available in three soft colors:

In Love – a berry color
Darling – pink
Pillow – a natural nude

All three shades will add a hint of soft, nurturing color to lips and the packaging makes them perfect for giving you a youthful and natural looking pout while on the go.

It Cosmetics Nude Lip Liner Stain

YLBB (Your Lips But Better) Waterproof Nude Lip Liner Stain ($20) – Here is another great helping hand to get a naturally pretty lip. YLBB is is a waterproof nude Lip Stain but, in the form of a pencil.

It Cosmetics Nude Lip Liner Stain

Seriously – this is a nude lip liner, lip primer, long-wear stain and a reverse liner – all in one slim little pencil. Best of all, YLBB is formulated with peptides, collagen, hyaluronic acid, avocado oil, shea butter, aloe and jojoba. This is not your Mother’s dried out liner. It moisturizes while minimizing lip lines.

It Cosmetics Nude Lip Liner Stain

This YLBB Waterproof Nude Lip Liner Stain comes in two shades:

Light/Medium – a nude for pale, light and medium skin tones
Tan/Rich – a nude for medium to dark skin tones

It Cosmetics Nude Lip Liner Stain swatches

My favorite thing about these liners is that you can control the depth of color. If you use a light hand without much pressure you get a lighter nude color. If you add more pressure you get a richer nude color. It’s like getting two liners in one!

Pros:
• Both products are paraben-free
• And packed full of natural ingredients like Vitamins A, C, E, and Green Tea
• Made in the USA

Con:
• Limited colors

we heartsters – Have you tried IT Cosmetics? What do you do to enhance your natural beauty?

photos: we heart this, swatches shown on NC 25/30 skintone

Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. For more info, or any questions, please see our disclosure policy.

Author

  • hao9703

    Holly is a Midwestern gal living in the beautiful Pacific Northwest. She loves gardening, animals and is a skin care junkie. She's always on the quest to try something new or old and live the best life possible. skin tone: NW 20 skin type: a true combo; normal, dry and oily favorite beauty product: skincare

13 Comments

  1. I tested YLBB Waterproof Nude Lip Liner Stain in Tan/Rich, and I haven’t used another liner since it arrived. Even though Light/Medium makes more sense for my skintone, the darker color worked really well for me. Just as you said, @hao9703 , the smooth, silky formula is nothing like the dried out, hard pencil liners we’re used to. This baby glides on, with no dragging or pulling, and looks so amazingly natural, I’m tempted to wear it on its own. I love the way it twists up when I need more, and although the sharpener is a nifty feature, I really haven’t needed it. My one complaint: because it is so soft, I’m using it up a lot quicker than a harder pencil liner. I guess that’s just the price I’ll have to pay for such a wonderful product. Can’t wait to check out the Lip Butters, too. They look perfect for daytime!

  2. Hydrating lipstick? I’m all about that! These look like awesome lip products. I love It Cosmetics. Great review!

  3. I tested the it Cosmetics YLBB Waterproof nude Lip Liner stain & the Vitality Lip Flush Butter, in the shade, “Darling”. I am not going to lie – when I saw the words, “Nude Lip Liner”, I thought BOOORING. Then, I applied it, along with the lip stick, and I was impressed. It surprised me how much I liked the color on myself, and have been using it as a go-to color for the daytime. It feels velvety on, glides on easy, and actually does feel hydrating. I have the driest lips in the world, normally. How did I miss that the lip liner had a sharpener on the end. It was going to be my only complaint, that I cannot get a sharp enough line to feel comfortable. Then I read @turboterp‘s review, and thought, “NO WAY”! Cutest sharpener…ever. I give both products 4 stars, and would definitely purchase again.

  4. I got to test one of the lip butters in Darling. As you all know everyone and their mother has a lip butter out these days. But they are certainly not all created equally. I find that two of the most common problems are poor color saturation and poor moisturizing. But IT Cosmetics certainly know how to do lip butter right! Wow!! I love this stuff. It is so comfortable to wear and has great moisturizing properties. Color me impressed. And the color payoff is decent. It is sheer but can be layered for more drama. I highly recommend this lip butter. It looks and feels great without needing to be constantly reapplied. Yay!!

  5. I also tested the nude lip liner stain in Tan/Rich, and love it! Rich, creamy formula, that glides on easily, color goes well as a liner and I love that it can also be used as a stain. The little sharpener was another tricky little added bonus that I really appreciated. I will buy more if they make more colors!

  6. These products have been a staple in purse and travel bag. They are serious soldiers for double duty. I am thrilled to read all of the comments. I am glad all the reviewers loved these as much as I do!

  7. I like how you say they moisturize because that’s the hardest thing I have with lipsticks, they just leave my lips feeling really dry.

  8. @hao9703, It Cosmetics is definitely a “cut above” other companies. They put quality ahead of everything else. I have two of their “Vitality Lip Flush Vitality 4-in-1 Anti-Aging Lip Stains” in gorgeous shades of rose–“Love Story” and “Pretty Woman.” They work so well it’s almost frightening! And I love their “universal” brow pencil; it functions nearly as beautifully as “Divaderme” when it comes to a natural brow look. And I’m loving their “Bye Bye Under Eye” full-coverage, waterproof concealer (great for hot days or time at the pool). Oh, well, another way to part me from our income tax refund . . . great review!

    1. I was carried away by the company. The Lip Flush Butters look oh-so-wearable yet sound most comforting for your pout. And a pencil which is all at once a nude lip liner, lip primer, long-wearing stain, and reverse liner? Genius! This is a must-have!

  9. Those lip liners just look fantastic. I’m so excited to give them a try as I love everything I try by It Cosmetics!

    1. I can attest, the lip liner is indeed fantastic. Thanks for the comment!

  10. YLBB Waterproof Lip Liner Stain is my new favorite nude lip liner! The formula is so unbelievably creamy, it just glides on like butter. It clings to your lips with minimal dryness (hey, it’s a liner AND a stain, there’s going to be a bit of dryness!) and stays put for hours. I tested Light/Medium, and though the swatch looks dark it’s really the name describes it well. It works well with every nude lipstick I’ve tried it with, and is nice with just a gold or nude gloss on top too.

    I’d like to see these in lots more colors; corals, pinks, reds. etc.

  11. I love In Love! Since I received it for testing it’s been in regular rotation. My favorite thing- the slip once applied. It just feels so great! Not too heavy but not too greasy, it’s the perfect in-between of a lipstick and a lip butter. The color payoff is decent, just right for a lip butter.
    My only complaint- The color is a little TOO build-able. As I reapply though out the day it gets a little darker each time and starts to leave a stain in my lip lines. However, a quick exfoliation with a damp paper towel takes care of that in a jiffy.
    Overall, IT Cosmetics has hit it out of the park with the Vitality Lip Flush Butters. I highly recommend!

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