If ever there was ever a haircare line that deserved to be called iconic, it’s Herbal Essences. I can still picture the pretty label on my mom’s bottle of their original shampoo, back when they just had one product (the singularly named “herbal essence”). And who can forget their kind-of-naughty 1990’s “totally organic experience” commercials? If you’re an American woman, I guarantee that Herbal Essences looms large in your own beauty history. This is a line that could rest on its laurels and still be legendary.
But that’s not going to happen. Herbal Essences just launched their biggest undertaking since the original classic shampoo hit the market 45 years ago, and it’s massive. NINE new shampoo and conditioner duos (and a handful of companion products) that offer the “ultimate shower experience.”
I’d like to introduce you to NEW Herbal Essences with bio:renew
I bet you’re wondering, what is bio:renew? Just like the name implies, bio:renew is a combination of ingredients that blends technology with purity. bio:renew products are free of colorants, parabens and gluten, and full of natural ingredients designed to revive and, yes, renew hair. Antioxidants, aloe and sea kelp help the bio:renew formula deliver its signature silky shine.
The new heavenly-scented varieties include:
Argan Oil of Morocco – fizzy citrus, exotic spice and creamy vanilla. Shampoo, conditioner and oil-infused crème for silkiness and shine.
Coconut Milk – white floral bouquet blended with coconut and vanilla. Shampoo, conditioner and oil-infused crème for deep hydration.
Cucumber & Green Tea – green leaves, watery lily and clean amber. Shampoo, conditioner and dry shampoo for lightweight moisture.
Vitamin E & Cocoa Butter – black cherry, almond cream and spicy amber. Shampoo and conditioner help restore strength and softness. I tested this duo and loved it. The scent is warm and long-lasting, and the formula is creamy and moisturizing. Lots of rich lather! It was easy to comb my hair while it was wet, and it dried soft and silky. I had extra volume, too.
Passion Flower & Rice Milk – citrus, passion fruit and creamy orange blossom. Shampoo and conditioner for deep nourishment.
Arabica Coffee Fruit – crushed berries, caramel latte and patchouli. Shampoo and conditioner for added volume. Stef tried this duo and is mesmerized by the scent, which she describes as “more high end perfume than drugstore shampoo.” She’ll share more of her thoughts in the comments…
Golden Moringa Oil – juicy orange, white floral bouquet and coconut water. Shampoo and conditioner for sleek, glossy hair.
Rosemary & Herbs Naked Moisture – herbs, clean mint and sandalwood. Shampoo and conditioner for clean hydration. I got to sample this duo and was impressed by how gentle it was while cleaning like a clarifying shampoo. My hair was definitely clean, to the extent that I had to take my time combing it out (nothing coating the strands), but it dried shiny and smooth. The scent is invigorating but not overpowering.
White Grapefruit & Mosa Mint Naked Volume – fresh citrus, clean mint and velvet peach. Shampoo, conditioner and dry shampoo for extra body, volume and movement.
The options are enticing, and no matter which collection you choose, Herbal Essences with bio:renew promises to “bring your hair back to life” in 21 days. I’m so pleased with the two duos I tested, I can’t wait to try out at least a few of the others. And really, they’re such a bargain, I might just try them all.
we heartsters, which scent/formula appeals to you? Share in the comments!
Melissa loves road trips, bargain shopping, drive-in movies, lip gloss and rock ‘n’ roll. She lives in Baltimore with her precious pup Bellarina.
skin tone: NC20
skin type: dry to normal
favorite beauty product: skincare