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Our tester announces a new reign in eyelid primers…
Eyeshadows have it difficult on oily lids, just ask my collection. Never believe the words “creaseless” or “long lasting”—these promises will let you down harder than a boyfriend’s when they break. Some shadows, of course, are better than others but honey, they all crease sometime. But today, with eyelid primer in hand, I declare that “creaseless” is no longer an empty promise. I share with you one of the greats: Bare Minerals Prime Time Brightening Eyelid Primer ($18) by Bare Escentuals.
Everyone by now knows that I adore Bare Escentuals. My difficult-to-please, sensitive, super-alternativer oily skin and myself were amazed at what Bare Minerals foundation could do: cover splotchiness, even out skin texture and tone…yet feel light and un-makeup-y. This is what made me a die-hard fan.
At some point the folks at BE introduced me to the Prime Time Oil Control Foundation Primer. It’s a great smoother and mattifier that I use all summer long when my sebaceous glands hit high gear. So it stands to reason that the Prime Time line would hit another high note with their eyelid primer.
Truthfully, when I received the Prime Time Eyelid Primer for review, I wasn’t in the market for another eyelid primer. I was exceedingly happy with Urban Decay’s version that paints a matte, acrylic-like, thin gesso on the eyelid, creating budge-proof shadows whether loose, creamy or compact. I was happy as a clam to tout UD as Queen of the eyelid primer. Well Queen, a coup is at hand.
The Prime Time Eyelid Primer is available in two hues, Brightening (Sephora calls it “Gold”) and Brightening Pearl. We tested the Gold version and the first thing you notice as it comes from the tube is the beautiful champagne shimmer.
The texture is creamy, not paint-like. Once I patted some on my eyes I instantly looked more awake and refreshed, and really didn’t need any shadow at all. Though the texture is creamy, it has an almost cream-to-powder-type finish with no downtime for drying. Shadow can be applied immediately. True to its word, there is no creasing throughout the day—this primer is a great performer.
The squeeze tube gets high marks from me as well. There is a slanted tip if you’d like to apply directly to the lid, but squeezing a bit on your fingertips is a great way to get precise application. Squeeze tubes also make it possible to extract every bit of product before having to relinquish to the trashcan, another plus for sure.
The only drawback is its size. A 3 ml/1 oz squeeze tube of Prime Time is significantly small, nearly gone after a few weeks. A quick visit to Bare Escentual’s site says “New easy-to-use tube comes with twice as much primer for only $2 more,” and recommends replacing this product every three months. While the size assures you’ll always have fresh primer, I’d suggest they go a bit bigger still.
All in all, the concept, shimmer, texture, performance and packaging of the Prime Time Brightening Eye Primer score big points and produce a new winner for me in the primer category.
we heartsters and Testers – Have you crowned the Prime Time Brightening Eye Primer as your new queen of eye primers?
Shop Bare Minerals at Sephora and get 3 Free Bare Escentuals best sellers! Enter code BEBARETRIO for the original formula or BEMATTETRIO for matte.
Sherri is co-author of What Would You Do With This Room? My 10 Foolproof Commandments to Great Interior Design, and of course, a wht writer!
Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. It also contains an affiliate link, a link that gives us a small commission if you purchase the item. For more info, or any questions, please see our disclosure policy.