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Can You Use Purple Shampoo on Red Hair?

a woman with red hair and dark red lipsticks wearing white longsleeves top is smiling at the camera

Ask any blonde their secret in maintaining their hair color, and they’ll tell you one thing: purple shampoo. Purple shampoo is the holy grail in toning brassiness and keeping blondes cool. But it’s not only blonde hair that has yellow tone problems.  Since everyone’s hair naturally has warm-colored pigments, the warmer tones like yellow and …

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