In case you’ve never heard of e.l.f. cosmetics (eyes lips face), let me tell you that this brand can be a recessionista’s best friend. Most of their products are $1 a piece (yes, I said one dollar) and the quality of their cosmetics is just as good, if not better, than many higher-priced brands. It doesn’t hurt that one of e.l.f. cosmetics’ founders is Scott Vincent Borba (of Borba Skin Care), and it makes sense that their philosophy is to create products that “moisturize, hydrate, and enliven your complexion without taxing your budget.” How is e.l.f. able to keep the prices of their products so low? Well, the answer’s right on their website: “…using the internet for branding rather than higher-priced advertising media; by sourcing the best ingredients at competitive prices; and by prioritizing our products, rather than their packaging, e.l.f. always provides you with quality and value.” Sounds great to me, and my wallet sure loves it too.
I first fell in love with e.l.f. when I purchased one of their Hypershine Glosses (retail: $1) a few years ago, and in an example of how life always comes full circle, this is the exact same product I was given to test for this review. There’s a very popular high-end cosmetics company that makes a similar lip gloss in a click-pen delivery system and, let me tell you, e.l.f.’s Hypershine is just as good as the product that costs almost 20 times its price. The color I received, “Vixen”, is a cheery, sheer berry red. I just so happen to have an obsession with sheer red glosses at the moment but, even if I didn’t, I would still love this color. Hypershine make your lips so glossy (but without the stickiness) and the color makes yours lips looks like you just ate a bowl of strawberries. It’s definitely a “your lips, but better” type of color that I think would look fantastic on anyone. Think naturally flushed, with a kicked-up shine.
I also received one of e.l.f.’s newest products, Mineral Eyeshadow, in the shade “Earthy” (which is now 25% Off with coupon code EGMINERALC and any order of $25.) These Mineral Eyeshadows retail for a whopping $3 each and are composed of 100% natural minerals. They contain no parabens, no preservatives and no chemical dyes. This is a loose pigment that can stand up to the most expensive loose pigments on the market. Seriously, the formula is so smooth and the shadow just glides on the lid, making it a dream to blend. But the best part is that I applied this shadow without the help of an eyeshadow base and it lasted all day without creasing. Oh and the color, “Earthy”, is stunning. It’s a beautiful shade of deep olive green with a golden shimmer that makes your eyes sparkle. It’s one of those shades that’s safe for work because it’s not a “Hey! Look at me!” color, but it’s also not a standard earthtone. Wear “Earthy” on a day when you want to be noticed, but not *too* noticed.
In addition to an assortment of Hypershine Glosses and Mineral Eyeshadows, the we heart this review team also received an assortment of Brightening Eye Color Quads, so be sure to read the comments for their thoughts on those shortly.[ratings]