Purpose & Mission

Our primary goal is to be your trusted guide in all things beauty. On We Heart This, we aim to inspire, inform, and uplift you with content that’s relevant, accurate, and inclusive. 

In a world inundated with beauty chatter, we strive to offer you only the best, ensuring our content is both curated and informative.

Core Editorial Principles  

Reader-Centric Approach: Every article and guide is crafted keeping you in mind. Our language is simple, devoid of complex jargon, aiming to address your needs and queries.

Reliable & Accurate: Our commitment is to current, well-researched information. We engage with licensed cosmetologists, hairstylists, makeup artists, nail technicians, and estheticians to ensure the advice you receive is expert-approved.

Inclusivity & Diversity: Beauty knows no boundaries. We actively seek diverse perspectives in our writers, sources, and featured communities. Our content and imagery reflect the broad spectrum of our audience’s backgrounds. We celebrate diversity and promote content that respects all ages, genders, ethnicities, and orientations.

Transparency & Integrity: We maintain a clear line between editorial and advertising content, always prioritizing your trust. Sponsored posts are clearly labeled as promotional. Affiliate links and gifted products are disclosed. All recommendations are editorially driven. 

Actionable Advice: We go beyond reporting trends to provide specific, step-by-step tips and tutorials. Our goal is to equip you with practical knowledge to elevate your beauty routine.

Content Creation Process 

Trend Analysis & Relevance: Leveraging data insights, expert opinions, and reader feedback, we identify emerging trends, ensuring you remain ahead of the curve. 

Expert Collaboration: Our content is enriched by collaborations with leading experts in the beauty industry.

Fact-Checking & Review: Rigorous fact-checking processes are in place, with content reviewed for accuracy and relevance multiple times before publication. 

Diversity in Representation: We curate images and content that reflect the broad spectrum of our audience’s backgrounds.

Product Recommendations

Choosing the right product in an oversaturated market can be daunting. Our expert panel curates product lists after exhaustive research. While we may earn commissions on products purchased through our recommendations, our endorsements remain unbiased and purely editorial.

Corrections Policy 

We are committed to providing accurate information. If any inaccuracies are identified after publication, we will correct the error.

Commitment to Diversity 

We believe in a beauty dialogue that includes everyone. Our content aims to uplift and represent all voices, ensuring no one is left out. 

Ethical Standards

We don’t compromise on ethics. Our content, product recommendations, and partnerships adhere strictly to FTC disclosure guidelines. We avoid hype, conflicts of interest, and respect reader privacy. Financial compensation does not influence our editorial decisions.

Reach Out

For suggestions, corrections, or any other feedback, please contact us at [email protected]. Your voice matters, and we’re always eager to hear from you.


  • Stephanie Martin

    Stephanie Martin blends her beauty industry background with expertise in communications to lead in the fashion and beauty world. As a fashion and beauty editor, she is known for engaging and informative articles. Her lifelong passion for fashion, makeup, and hair shines through her work, earning her widespread respect among readers and clients. Stephanie's style, a mix of classic and contemporary, makes her a dynamic and influential figure in the industry, inspiring others with her knowledgeable and approachable insights.