About | we heart this

About Us​

We Heart This was founded in 2008 and has been a major voice in the beauty space ever since. Over the last fifteen years, with the help of over twenty industry expert contributors We Heart This has become the trusted go to source of millions.  

We strive to create a welcoming space where everyone feels empowered to express themselves and explore their personal style. From skincare tips and makeup tutorials to hair hacks and product reviews, we’ve got you covered from head to toe.

Our Mission

At We Heart This, we believe that beauty is all about embracing your unique self and having fun along the way! Our mission is to be your go-to destination for all things beauty, providing you with the latest trends, expert advice, and a dose of playful inspiration.

What sets us apart is our vibrant community of authors and contributors who share their passion and knowledge with you. Our team consists of beauty enthusiasts, industry insiders, and creative minds who are dedicated to curating engaging content that resonates with your beauty journey.

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Our Team

At We Heart This we have an incredible team that ensure that our content is helpful, factual and fun for our readers. 


Each article goes through at least three rounds of edits. The initial edits from the writer, a thorough edit and fact-checking by an editor,  as well as a final review before publishing.

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Minxie is a content manager and editor by day and a freelance makeup artist and stylist in her free time. She has a Bachelor of Arts in English Literature and is currently pursing a Master of Arts in Literature. Professionally, she has been an editor for seven years and a content writer for four years.

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Nicole has a Bachelor of Arts degree in Comparative Literature and four years of experience as a freelance writer and editor. Since her college days, she’s been obsessed with all things makeup, fashion, and hair care with a particular fondness for ’70s and ’90s trends.


Our writers have diverse backgrounds with degrees from Journalism to Pharmacy, but they all hold a commonality. They love to write and they LOVE beauty.

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Michelle has had a lifelong love affair with makeup. After graduating with a Bachelor of Arts degree in Political Science and Communications /Journalism, she began an illustrious career as a writer. Michelle penned a beauty and lifestyle national newspaper column for over a decade and became the Beauty Editor for Chalk Magazine and Editor-in-Chief for Metro Weddings for over nine years, working with some of the biggest makeup artists and trusted beauty brands in the business. During this time, she also completed a course in Creative Artistic Makeup Design and worked as a freelance makeup artist, beauty editor, and writer.

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Jan is a multi-faceted creative professional with a BA in Mass Communication. With a passion for writing, she has thrived as a freelance content writer for over four years. Her expertise also extends to the realm of Public Relations and Corporate Communications where she crafts impactful communication strategies. Additionally, she expresses her creativity as a beauty enthusiast by taking on freelance makeup gigs.

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Shai is a writer with four years of experience. Since she was a child, she has been fascinated with art, DIY and beauty. She holds a Bachelor of Arts in Pharmacy, and she loves learning about ingredients and formulation. She also has previously created products that are safe for naturally curly hair. Her hobbies include crafting and designing, cosplaying, and reading.

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Ashley is an accomplished writer and editor with over 13 years of experience in the industry. She holds a Bachelor of Science degree in Management. With a passion for the written word and the beauty niche, she has honed her skills and expertise in crafting engaging content that captivates readers. Whether exploring new beauty products, sharing skincare tips, or delving into the makeup world, Ashley is a trusted voice in the beauty writing landscape. She aims to empower individuals to embrace their unique beauty and discover the transformative power of self-care and self-love.


Rachelle is a freelance hair and makeup artist. She specializes in hair color – ombre, balayage, root color, and even crazy-colored hair – you name it, she can deliver it!
Rachelle holds a Bachelors in Elementary Education.

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Kat has been writing for 13 years. Her hobbies include checking out new makeup trends, crocheting swimwear and sundresses, and playing muse in photoshoots for friends in the beauty industry. She holds a Bachelor of Arts in Anthropology.

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Marijim is passionate about makeup. She loves learning about new beauty trends and styles. Professionally, she has nine years of experience as a freelance content writer, producing content for various niches. Writing for We Heart This allows her to combine her passion for beauty and writing. Marjim has a Bachelor of Science in Psychology.

OG Contributors

Our OG contributors have tested products, written reviews and shared their love of beauty with us over the last decade and beyond.


Stef is a plethora of things. Amongst them: , photographer, condiment connoisseur, Philly girl in the California desert, borderline hoarder and a hardcore beauty junkie. Her favorite beauty products are high end skincare and lip products.


Erin is a secondary science teacher who adores makeup and fashion. She spends her free time pursuing her other passions which include cooking, antiquing, and decorating. Her favorite beauty products are lip gloss and bronzer.


Krista lives in the middle of nowhere with her amazing hubby and two codependent dogs that love to hate each other. She enjoys dance parties of one and last minute road trips, and can never own enough blush.

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Marilyn is a makeup maniac and slow but stubborn runner. She loves color coding her day planner, reading celebrity gossip and drinking good wine. Her favorite beauty product is eyeshadow.

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Melissa loves road trips, bargain shopping, drive-in movies, lip gloss and rock ‘n’ roll. She lives in Baltimore with her precious pup Bellarina.

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Pamela lives in OC with her hubby and enjoys cooking, baking and organic gardening (especially reaping the rewards with fresh vegetables and herbs.) She loves singing, music, the ocean, and all things living.

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Sherri is a writer, dog lover, old movie fanatic, history detective, political junkie, fashion pundit and social media consumer advocate. Her favorite beauty products are anti-aging anything.

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Rachel is a stay-at-home Mom that never seems to be home. Military wife. Craftaholic. Mother to the Danger Boys.

Be Our BFF

Whether you’re a beauty newbie or a seasoned pro, We Heart This is here to be your trusted beauty BFF. Join us on this exciting journey as we celebrate the joy and diversity of beauty in all its forms.