Illamasqua Summer 2011 – Toxic Nature Review

photos: we heart this

The natural world has been ravaged. It’s been plundered, recreated and altered. Humans have masked the natural with the unnatural. We’ve taken what we’ve wanted and conquered the environment…or so we thought. Nature always finds a way to find balance, to overcome, to remake and survive. It will flourish and it will fight back. And the only means to survival is to embrace the colors of this new toxic landscape…

No, this isn’t the plot line to an epic science fiction story; this is the unique inspiration behind Illamasqua’s Spring/Summer 2011 collection, Toxic Nature, an intense palette of new shades and tones that want to be noticed.

It’s no surprise that the ladies of we heart this are fans of this exciting UK company and their high quality products. As a company that draws inspiration from the 1920s club scene, theater, film and alternative cultures, with a mission to celebrate the different and the artistic, Illamasqua encourages everyone to embrace their alter ego. This collection really struck a chord with me. It’s no wonder Stef picked Toxic Nature as the line she was most excited to try this year ! (Go check out the photos on their website! Strange, quirky and beautiful.)

We got to check out the following items from this thrilling collection:

Atomic, Mould

Lipstick in Atomic ($22) a fuchsia violet.

Cream Pigment in Mould ($24) a delicious, deep matte grape.

Nail Varnish in Gamma ($14) : hardcore, chip resistant neon orange. This glossy shade is reminiscent of tangy tangerines, sugary orange Kool Aid and sweet creamsicles…a perfect accent for hot summer days.

Gamma Nail Varnish – gamma, gamma, hey!

I tested the cream pigment and the lipstick and one word comes to mind: WOW. Mould is a warm, rich, velvety purple. It looks intensely dark in the container, but once on is surprisingly lighter. Applied with my finger it was just a whisper of purple. But with a flat brush I was able to build the color to a beautiful deep shade. This pigment is creamy, light and unbelievably easy to blend. Powder eye shadows blend smoothly over this as well and had excellent hold. You can also use it as an accent on the rest of your face and body as well.

It’s water resistant, but came off easily with a little soap and water and it has great long wear. I even tested it on a particularly humid afternoon. I noticed a teeny tiny bit of creasing on my eyelids after a couple of hours walking (and perspiring) in the hot late afternoon sun, but overall it held up really well.

And can we just talk packaging porn for a minute?

The Atomic shade lipstick is BOLD and not for the faint of heart! It glides on smooth, has just a hint of shimmer and is highly pigmented. I dabbed it on with my finger and I had a very fun, light stain of color, totally wearable during the day. Full application and it was intense! However, this is a beautifully dynamic, glowing shade of fuchsia and the tinge of violet helps round out this hue so it’s not too red. Great for summer evenings! If bright lipstick shades make you feel like you’re wearing a flashing neon sign that says “EVERYBODY STARE AT ME” then this may not be your cup of tea. But, then again, why not? Isn’t that the point of this collection and company? Stand out! Be noticed! Be different!

Speaking of being noticed, I can’t wait to hear the review on the nail varnish! And if you don’t feel comfortable wearing the more intense products in this collection then check out the gorgeous neutral tones created to coincide with the more daring shades.


Pros

• Highly pigmented
• Long lasting wear
• A nice variety of bold shades and subtle tones


Cons

• Bolder shades may not be for everyone. (But their neutral tones are just as fun!)
• Price. A little high after the conversion from British pound to US dollar, but the quality more than makes up for it. This is on par with MAC!

Readers, is this collection a toxin that you WANT on your body? And have you seen the previews of the fall collection already? We die…

1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5 (1 votes, average: 5.00 out of 5)
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Kari is a Minneapolis based artist who drinks too much coffee and enjoys taking pictures of the strange foods she eats. She’s always running 10 minutes behind despite her clock being an hour fast. You can find her musings on art, music and food at her blog, Tuna Fish Casserole.

Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. It also may contain an affiliate link, a link that gives us a small commission if you purchase the item. For more info, or any questions, please see our disclosure policy.

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Written by kari

17 Comments

  1. Avatar of kari
    kari

    I’m totally in love with Illamasqua now! The quality is outstanding and the colors are so rich and dense. Absolutely beautiful. I think the Atomic lipstick was a bit shocking for my boyfriend the first time I wore it, but he got used to it. I love it though. These are really fun summer colors! 5 stars!

    1. Avatar of turboterp
      turboterp

      Dave Vanian, seriously?! That’s crazy… and so cool!

      I’ve never owned anything from Illamasqua and your post has convinced me I should, @kari ! Gamma Nail Varnish has me very intrigued for starters.

    2. Avatar of Amanda
      Amanda

      I DID read that! Totally creepy, but pretty cool, too. That said, something tells me that, knowing Illamasqua’s typical style it wouldn’t be quite me. Oh well! guess I’ll just look like a typical dead person in my casket, haha!

    3. Avatar of kari
      kari

      Woah! Funeral makeup?! That is weird and awesome. And totally in line with the entire spirit of this company.

  2. Avatar of lipglossandspandex
    lipglossandspandex

    Wow… I clicked on the link to look at the photos for this collection on Illamasqua’s website, and they were very, very strange.

    The only Illamasqua product I’ve ever tried is their nail polish base coat. It had gotten really high reviews on a few different sites, but I found it kind of average.

  3. Avatar of lucylemonade
    lucylemonade

    I’ve been hearing about this brand for abit now. Toxic Nature is perfect for me, the lipstick pops and I’d love to use that cream pigment as a smudged eyeliner. The orange nailpolish is beautiful and a great summer color though I would continue to use it well into winter to brighten things up.

    1. Avatar of Amanda
      Amanda

      I’m so jealous of how well you pull off Gamma, @Stef ! (I’m assuming that your patented perfect mani in the photo.) I LOVE the color, and I love orange in general but I can’t pull it off unless it’s a burnt orange. It makes me look too jaundiced, so sad! So I’ll just covet from over here.

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