This Budget-Friendly Brand is Easy on the Eyes
I love high-end cosmetics and receive or buy them often. But there is thrill in finding low-cost brands that perform as well as their more expensive counterparts. Jordana Cosmetics has some great new products for the eyes that really give the big-buck brands a run for the money.
Jordana Cosmetics has been in business for twenty-five years, producing quality, mostly made in the US, value-based makeup that is constantly recognizing ever-changing trends in the cosmetic world. I sampled their new 12HR Made to Last Liquid Eyeliner and Eyeshadow Pencils. There were no disappointments here, these pencils are standouts.
First off, the 12HR Made to Last Liquid Eyeliner ($2.49) is not liquid at all but a pencil. The pencil glides incredibly smoothly, depositing creamy and intensely pigmented color along the way. Then it stays put. That’s the cincher: a pencil eyeliner that applies like a dream, then stays put like a liquid. These gems are available in six shades:
06 Jade Jewel – dark shimmery emerald
04 Purple Fix – deep regal purple with light purple shimmer
02 Espresso Last - dark matte brown
03 Charcoal Definition – medium shimmery grey
01 Black Point – uber dark matte black
05 Aqua Stone – light electric blue shimmer
I tried this liner in Aqua Stone, a bright and shimmery light blue and Black Point, a true black. The brighter colors do seemed geared to a younger set (a lot of their press is in Seventeen magazine) but is absolutely wearable for the more mature woman.
I lined my neutral top lid with the Aqua Stone for a very age-appropriate pop. The black is the one I’m going to go back for, though. 12 HR Made to Last Liquid Eyeliner out-performed a recent high-end long last liner I used. At $2.49, this is a no-brainer. These liners are water resistant, paraben-free and made in the U.S.A. Go America!
The Jordana Cosmetics 12HR Made to Last Eyeshadow Pencils ($3.99) are Liquid Eyeliner’s chubby sister. By that I mean that they seem to be formulated similarly to the skinny pencils but have that big crayon build.
I sampled these in Eternal White, Endless Emerald and Prolong Purple. These lasted all day in the heat (I did use primer as I always do) so color me impressed. These also apply very creamy but do dry quickly, so I suggest working fast to blend. I mostly used these as liners though the white is a great highlighter. These shadows are a steal for about four bucks, and are also water resistant and paraben-free. Beauty lovers cans can pick from eight available colors:
07 Prolong Purple - bright regal purple with light purple shimmer
03 Tenacious Brown – dark matte brown
06 Aqua Last – light electric blue shimmer
08 Endless Emerald – dark shimmery emerald
05 Pink Evermore – light frosty white pink
02 Stay on Black – uber dark matte black
04 Continuous Almond – light matte nude
01 Eternal White – bright matte white
If most of these descriptions sound familiar, it’s because these are nearly identical to their matching eyeliner shades. Smart!
I love keeping bargain brands that I can depend upon in a pinch on my radar. And Jordana Cosmetics and their 12HR Made to Last Liquid Eyeliner and Eyeshadow Pencils will always be in my sight when cruising the drugstore aisle!
Ladies – do you love your secret inexpensive makeup staples? Tell me more in the comments!
photos: we heart this, swatches shown on NC25/30 skin tone
Sherri is co-author of What Would You Do With This Room? My 10 Foolproof Commandments to Great Interior Design, and of course, a wht writer!