Jordana Cosmetics 12HR Made to Last Liquid Eyeliner and Eyeshadow Pencils Review

This Budget-Friendly Brand is Easy on the Eyes

Jordana 12 hour pencils 
 

I love high-end cosmetics and receive or buy them often. But there is thrill in finding low-cost brands that perform as well as their more expensive counterparts. Jordana Cosmetics has some great new products for the eyes that really give the big-buck brands a run for the money.

Jordana Cosmetics has been in business for twenty-five years, producing quality, mostly made in the US, value-based makeup that is constantly recognizing ever-changing trends in the cosmetic world. I sampled their new 12HR Made to Last Liquid Eyeliner and Eyeshadow Pencils. There were no disappointments here, these pencils are standouts.

Jordana 12 hour liquid eyeliner pencil

First off, the 12HR Made to Last Liquid Eyeliner ($2.49) is not liquid at all but a pencil. The pencil glides incredibly smoothly, depositing creamy and intensely pigmented color along the way. Then it stays put. That’s the cincher: a pencil eyeliner that applies like a dream, then stays put like a liquid. These gems are available in six shades:

Jordana 12 hour liquid eyeliner pencil

06 Jade Jewel – dark shimmery emerald
04 Purple Fix – deep regal purple with light purple shimmer
02 Espresso Last - dark matte brown
03 Charcoal Definition – medium shimmery grey
01 Black Point – uber dark matte black
05 Aqua Stone – light electric blue shimmer

Jordana 12 hour liquid eyeliner pencil swatchesJade Jewel, Purple Fix, Espresso Last, Charcoal Definition, Black Point, Aqua Stone

I tried this liner in Aqua Stone, a bright and shimmery light blue and Black Point, a true black. The brighter colors do seemed geared to a younger set (a lot of their press is in Seventeen magazine) but is absolutely wearable for the more mature woman.

I lined my neutral top lid with the Aqua Stone for a very age-appropriate pop. The black is the one I’m going to go back for, though. 12 HR Made to Last Liquid Eyeliner out-performed a recent high-end long last liner I used. At $2.49, this is a no-brainer. These liners are water resistant, paraben-free and made in the U.S.A. Go America!

Jordana 12 hour eyeshadow pencil

The Jordana Cosmetics 12HR Made to Last Eyeshadow Pencils ($3.99) are Liquid Eyeliner’s chubby sister. By that I mean that they seem to be formulated similarly to the skinny pencils but have that big crayon build.

Jordana 12 hour eyeshadow pencil

I sampled these in Eternal White, Endless Emerald and Prolong Purple. These lasted all day in the heat (I did use primer as I always do) so color me impressed. These also apply very creamy but do dry quickly, so I suggest working fast to blend. I mostly used these as liners though the white is a great highlighter. These shadows are a steal for about four bucks, and are also water resistant and paraben-free. Beauty lovers cans can pick from eight available colors:

Jordana 12 hour eyeshadow pencil

07 Prolong Purple - bright regal purple with light purple shimmer
03 Tenacious Brown – dark matte brown
06 Aqua Last – light electric blue shimmer
08 Endless Emerald – dark shimmery emerald

Jordana 12 hour eyeshadow pencil

05 Pink Evermore – light frosty white pink
02 Stay on Black – uber dark matte black
04 Continuous Almond – light matte nude
01 Eternal White – bright matte white

Jordana 12 hour eyeshadow pencil swatchesProlong Purple, Tenacious Brown, Aqua Last, Endless Emerald, Pink Evermore, Stay on Black, Continuous Almond, Eternal White

If most of these descriptions sound familiar, it’s because these are nearly identical to their matching eyeliner shades. Smart!

Jordana 12 hour eyeshadow pencil swatchesA closer look at Prolong Purple, Tenacious Brown, Aqua Last and Endless Emerald

Jordana 12 hour eyeshadow pencil swatchesAnd Pink Evermore, Stay on Black, Continuous Almond and Eternal White

I love keeping bargain brands that I can depend upon in a pinch on my radar. And Jordana Cosmetics and their 12HR Made to Last Liquid Eyeliner and Eyeshadow Pencils will always be in my sight when cruising the drugstore aisle!

Ladies – do you love your secret inexpensive makeup staples? Tell me more in the comments!

photos: we heart this, swatches shown on NC25/30 skin tone

Sherri is co-author of What Would You Do With This Room? My 10 Foolproof Commandments to Great Interior Design, and of course, a wht writer!

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Written by sherrishera

11 Comments

  1. Profile photo of irene
    irene

    Very impressive load of pigmentation there! And they are made well too! Who wouldn’t want these? What a bargain- better than two buck chuck! I love it when you don’t’ have to go over the line you lay down on your lids over and over just to see the color. I’ve recently started using silver liner over steel blue and love the look it makes.. It widens the eye a bit and makes me not look so tired! :) Great swatches and review, @stef! The pencils look AMAZING! Gotta get me some!

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