The Lipstick League

contact lipstick league

You may be asking yourself “Just what is this fabulous Lipstick League loaded with links from some of the biggest beauty blogs on the web?” You’re wise to be curious…

The weekly link list was developed by Stef from we heart this and G. from Nouveau Cheap during a brainstorm/chit chat about how the two friends could promote each other’s hard work in a symbiotic, kumbaya fashion.

As fellow bloggers were invited and joined the forming group, the founders realized they were creating more than just a link list. They were creating something powerful. Like, a super power kind-of powerful. And so the Lipstick League was born.

You may also be asking yourself “Beauty bloggers with super powers? Isn’t that far-fetched?” We’d argue no. Not only do these bloggers take their trade very seriously, they’ve been featured in some of the largest publications around (both in print and online) and reach over one million viewers per month combined.

Sound like a super power to us…

Interested in having the League join forces to feature your product? Please email us for rates.

The founders:

Nouveau Cheap

G. has been the author of Nouveau Cheap for over five years, but she has been obsessed with budget-beauty since she bought her first Maybelline Kissing Potion in the early 80s. Her passion for beauty-on-a-budget has landed her in the New York Times, ShopSmart Magazine, Woman’s Day Magazine, and other publications. G. resides in San Diego, CA with her boyfriend and too many bottles of nail polish.
(Visit Nouveau Cheap)

Super Power: The ability to spot a beauty deal from land, air or sea.

we heart this

we heart this is a beauty-obsessed Los Angeles lifestyle blog that’s a little bit of everything, a whole lot of love! Lead by the BFF since 6th grade duo of Stef & Tyna; the girls and their team of 15 writers have been featured on The Huffington Post,, in a John Frieda commercial campaign and New Beauty magazine. Its design has also been honored as a WordPress Showcase site.
(Visit we heart this)

Super Power: Lightning fast purchase justification.

The League:

Beauty Junkies Unite

Amber is a self-proclaimed beauty junkie, with close to a decade of beauty industry experience. She has worked as a licensed cosmetologist, product expert, and education specialist. She prides herself on her site’s honest, thorough reviews of the latest products to hit the market. (Visit Beauty Junkies Unite)

Super Power: The ability to paint her nails perfectly in a flash without getting polish on her cuticles.


Established in 2008, EauMG is a perfume and fragrance obsessed blog that has been featured in glossy and online publications in the U.S. and UK. Allure says that EauMG is a “beauty tweeter we can’t get enough of!”
(Visit EauMG)

Super Power: A superhuman nose that can sniff out all the wonderful smellies from the popular to the obscure.

Gouldylox Reviews

Gouldylox Reviews is a beauty blog with honest tips and tricks from the sister you wish you had. Kelly was a makeup artist-turned-television producer, who spends her downtime looking for new makeup, helping children with her therapy dog charity, Karma Dogs, and power-watching television. GR was established in 2009 after Kelly started receiving emails from strangers asking if a blush or eye shadow would be a good color choice with their hair. Five years later, Gouldylox is filled with drool-worthy photos, advice for the everyday woman and a healthy dose of sass.
(Visit Gouldylox Reviews)

Super Power: The superhuman ability to convince herself that the need to buy the latest red lipstick isn’t a life or death matter. It’s more important than that.

Love For Lacquer

Jessica is the beauty blogger behind Love For Lacquer. She has been named Next Top Beauty Blogger, is a contributor for Redbook Magazine and has been featured several times in the Walgreens exclusive magazine, Discover Beauty Within. She is a self proclaimed beauty junkie who is always sporting her favorite accessory – lipstick swatches on her arm!
(Visit Love For Lacquer)

Super Power: Chasing around her toddler without smudging a single nail.

My Beauty Bunny

My Beauty Bunny is the award-winning, number one cruelty-free beauty blog, focusing on companies who do not test on animals. Founded by Jen Mathews, My Beauty Bunny has been named by Shape Magazine as a Top 5 Beauty Blog and has been featured in the media including The Huffington Post, People Style Watch Magazine, All You Magazine and KTLA Los Angeles News.
(Visit My Beauty Bunny)

Super Power: Saving animals everyday with the power of cruelty-free beauty blogging.

My Newest Addiction

My Newest Addiction started in 2011 as a beauty diary. Laura would take photos of her “face of the day” and list out the product used to remember her winning combos and triumphs. It turned into much more when readers started asking about her opinions on the makeup products she was using and MNA keeps growing daily. (Visit My Newest Addiction)

Super Power: The ability to create winged liner so sharp they can be used as weapons.


Phyrra is an award-winning cruelty free beauty blogger. She features cruelty free and vegan beauty brands. You can expect bright makeup, colorful hair, sparkly nails, alternative fashion and standard poodles.
(Visit Phyrra)

Super Power: Blinds you with bright, sparkly beauty.

Prime Beauty

Cindy is the baby boomer writer and editor of Prime Beauty, a beauty blog for women 40 & over and in the prime of their lives. Women over 40 have unique issues and Prime Beauty addresses those issues with information and products geared specifically for them. Aside from writing Prime Beauty, you may find Cindy wandering the hills and valleys searching for the fountain of youth.
(Visit Prime Beauty)

Super Power: The ability to travel back in time to recapture that youthful glow.