A Green Monday look at 100% Pure’s Mascara, Lip Glaze and Pot Rouge blush
Did you celebrate Earth Day this year? While I love any occasion that gets the word out on the Green Movement, we all know it takes much more than a day commitment to really make a difference. So I’m thrilled to talk about a fantastic company, 100% Pure that believe EVERYDAY should be Earth Day!
To that end, this line of bath, body, hair care and make up follows eco-friendly and cruelty-free guidelines that will make any Green Monday fan 100% happy. We all know you can’t judge a book by it’s cover, but you can trust that 100% Pure products are just that – pure. Every product is free of synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins.
I’m already a fan of the 100% Pure body scrubs and washes. Today the wht team is getting a look at their amazing fruit pigmented cosmetics. That’s right, this line of soft, pretty make up is the first and only cosmetics that are tinted with fruit and vegetable pigments. And that means great things for your skin as “all the antioxidants and vitamins are in the pigments, so you will be applying all the healthy nutrients directly on your skin”.
We got our hands on three naturally colored items from their complete make up collection, including a Lip Glaze, a Fruit Pigmented Mascara and the Pot Rouge blush.
My favorite piece by far was the Lip Glaze ($15) in velveteen. It’s my ideal lip product, a cross between a lip balm and lipstick that gives creamy, semi-sheer coverage. The hue, described as as “mauvish plum” is a tad darker than a shade I would typically wear. But the deep pink color is very flattering and glides on semi sheer, depositing just enough color for polished lips.
The super smooth, non-drying formula is thanks to a moisturizing base of avocado and cocoa butters that keeps lips moist – no cakey color here. Plus the vitamins and antioxidants in the fruit pigments nourish lips on every application! I never “feel” this color on my lips, yet they stay tinted for hours without a touch-up.
Packaged in a beautiful silver slim tube with subtle floral graphics, it’s a lip product you’ll be proud to pull out on any occasion. Available in 21 colors, I can’t wait to get my hands on my shades – Coquette (a plum brandy) you’re next on my list!
If you want to add a bit of glow to your cheeks, you can’t go wrong with one of the Fruit Pigmented Pot Rouge blushes.
These all natural, vegetarian and gluten free blushes were designed to “give you that healthy flush of color”. We received Ballerina, ($15) a pink nude with a slight golden shimmer. These potted blushes have a creamy consistency that almost dries to powder and they can be worn on bare skin or on top of foundation. The light hue works as a soft daytime blush or an evening highlighter.
Although it can easily be blended with fingertips, I found the glass pot a bit too small for my liking. Once I get into the depths of the blush it could be hard to get out of the pot. And as always, I’m wary of using fingers unless they are squeaky clean.
On the plus side, while I worried the formula would be too dry, it work well with my combo skin, offering long lasting color that didn’t slide off my face in an hour. And I fell in love with the petal soft shade that gives my naturally rosy cheeks the perfect amount of color and helps highlight my cheekbones (they’re in there somewhere!)
Fruit Pigmented Mascara
Finally, here’s one for mascara lovers with sensitive eyes – the 100% natural, Fruit Pigmented Mascara ($18). Yep, 100% Pure even has mascaras tinted with fruits and vegetables! Available in four shades Black Tea (blackest black), Blackberry (shimmery black plum), Blueberry (shimmery blue black) and Dark Chocolate (shimmery black brown) this mascara is designed to do it all – lengthening, separating, thickening and glossifying lashes, all via it’s hourglass shaped brush.
This formula (tinted with fruit pigments and Black tea pigments) is super gentle – and works with those that wear contacts or have sensitive eyes. Plus ingredients like ProVitamin B5, Vitamin E, Oat and Wheat protein help to condition and keep lashes healthy. While not waterproof, it is water and smudge resistant.
We tested this unique fruity formula (it even has a soft berry scent) in Blackberry – a soft, rich violet that (while hard to see on lashes) really makes my blue eyes pop. I found the formula to be on the dry side, but with a sweep of a lash brush, all was well.
I am a sensitive eyed, contact lens wearing, eye rubbing gal and I had no issues at all with this mascara – no redness, itchiness or tearing. And, no smearing! Beyond a bit of fall out during application, this mascara stayed put on my lashes all day long.
All in all, I was very happy with the pretty and polished offerings from 100% Pure. And like all of their products, these three little gems are bursting with eco-friendliness…
• All formulas are 100% biodegradable and 100% natural.
• All packaging is made with recycled materials.
• All printing uses non toxic soy and vegetable inks.
• Products, ingredients and formulas are ever tested on animals and all makeup brushes are made from synthetic fibers.
• The entire line is vegetarian or vegan (the only animal ingredient used is cruelty free honey).
Readers and testers – are you 100% in love with 100% Pure? Meet me in the comments and tell me all about it!
Tyna, co-founder and co-editor of wht, worries about becoming a crazy cat lady, reads at least a book a week, checks in at a Flyers fan forum every morning and is forever (some say obsessively) organizing her closets and drawers.
Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. For more info, or any questions, please see our disclosure policy.