Found: A new packaging design that’s seriously improved!
I have a long and tumultuous affair with mascara, some might call it a love/hate relationship. While I love how mascara can transform my face almost instantly ~ I hate how it can irritate my eyes, give me brittle lashes, or make me look like a drunken raccoon.
Therefore, I am always on the hunt for the perfect mascara. My ideal would provide me with natural looking definition that doesn’t irritate my sensitive eyes. I have long wondered if I am in fact searching for a mythical creature. Needless to say, I was a little nervous when I was given a new mascara, LashControl Mascara to test. Surprisingly, this little gem has made me fall in love with mascara all over again!
LashControl was created by Jennifer Paulson Lee, a New York Broadway performer and choreographer. In her line of work, she saw an absolute need for perfect mascara application. Jennifer found that most make-up artists were achieving this by wiping the mascara brush free of the excess product before application. While she understood why, this method seemed wasteful and it potentially introduced harmful bacteria into the tube.
Frustrated, Jennifer set out to create the perfect mascara with a sanitary applicator. Each LashControl tube has a built-in squeezable wiper sleeve, effectively making the brush both an applicator and lash separator. The wiper also provides an additional barrier from airborne particles.
I found this packaging really works to get you just the right amount of mascara on your brush! You simply squeeze the soft, colored center as you pull off the lid. You can control the amount based on how hard you squeeze. Best of all, there is never a need to scrape or wipe the brush before applying to lashes; this mascara is a true time saver.
The packaging not only does new things, it also looks pretty sleek; a black hourglass shaped tube with a cushy squeezable band that’s color-coded by formula. Right now, there are three formulas available, Pink Squeeze (lengthening and conditioning in natural black), Clear Squeeze (clear coat control mascara and brow fix ) and Purple Squeeze (2x black volumizing brush with length and conditioning formula). An additional three formulas, including a waterproof version are in development.
The wht team tested the Purple Squeeze ($20) and I can tell you that this mascara is not just about unique packaging. It’s a great formula too! It gives a soft and naturally defined look, which is easy to layer (two or three layers – no problem) for more lash definition. The short, full brush has lots of bristles to catch every lash and add more volume.
I have used other brands with a similar premise, which simply do not work this well. With the Purple Squeeze I have had no clumps, flaking, breakage, and no eye irritation. Seriously! As for the health of my eyelashes; they felt great during and after usage. And I have noticed no brittleness or damage to my lashes since using LashControl.
This may be due to it’s gentle formula. The Purple Squeeze, like all LashControl mascara, is filled with natural and organic ingredients, including chamomile flower, ginko biloba, and ginseng root. In fact, LashControl claims their mascaras work well for contact lens wearers and allergy sufferers – without ever irritating eyes.
• A new & improved design that is truly new & improved.
• It’s easy to use and saves time.
• Great, non-clumping formula lives up to the hype.
• Gentle enough for sensitive eyes.
• Availability, LashControl is not easily found – yet!
• Oily lids? You may want to wait for the waterproof version. It smudged under my oily eyes by the end of the day.
• At $20 a tube, I wouldn’t call this economical. But if you have the cash, it’s worth it.
Readers and testers – were you and your lashes wowed by the new design of LashControl’s Purple Squeeze mascara? Meet me in the comments to chat about this exciting new packaging for mascara![ratings]
Kellie is a perpetual grad student, glamorous geek and writer. She hopes to one day soon add the title of history teacher to her repertoire. She resides in the frozen tundra of Northeast Ohio and is an avid consumer of books, tv, music, video games, beauty stuff, and accessories.
Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. For more info, or any questions, please see our disclosure policy.