“John Frieda and Glam are partnering together to give a few bloggers a round trip to New York City and a full hair, beauty and style makeover. And YOU are one of the bloggers they’ve selected!”
It was a once in a lifetime kind of email. The kind that makes you think there must have been some sort of mistake. But multiple pinches confirmed that it was indeed true. A makeover in NYC. For me!
And wow, did I need one. After a dodgy haircut with way too many layers (confirmation on that later) and one blotchy home dye after another, I had been feeling pretty unglamorous lately. What better to get me out of my rut then to be in the hands of the John Frieda team, lead by none other then celeb hairstylist Harry Josh, their International Creative Consultant.
More info was revealed as the final details of the event came together, each item more exciting than the next:
• We’d be testing their brand new Precision Foam Colour and sharing our thoughts.
• The makeover would be filmed for an online ad campaign.
• Tyna was coming too!
So without further ado, here are the details of our two day makeover extravaganza.
Day one couldn’t have been more fabulous. I remember thinking (and saying aloud) several times throughout the day “I don’t want today to ever end.” We started with a quick breakfast in our hotel with the lovely other bloggers (Heather of Behind the Lashes, Angela of Lipgloss Break and Elisa of NY Spender) and the lovely in his own right Robert of Glam.
Next, we were picked up in a big ol’ car by Glam’s Beauty Editor India-Jewel Jackson and whisked to Soho for shopping with Nola Weinstein, Glam’s Fashion editor. Drop dead chic, super fierce and lots of fun; to say these two are a force of nature would be putting it mildly. Seven shops, five outfits, three hours – it was impressive to watch and even more exciting to be a part of.
We were each assigned a fall trend that became the basis for all shopping decisions. I swear I heard angels sing when Nola informed me I would be 60s vintage. My outfit came together rather quickly, a beautiful Betty Draper suit paired with sexy Joan Holloway leopard print heels and a purse. Vintage style accessories accented the look. And to answer the question I know everyone asks when they watch makeover shows – did we get to keep the clothes? We did. I die.
After a sushi lunch, it was off for manicures to compliment our look. I got a bright red that would match the lip I would wear the next day (which absolutely popped next to the black and white suit). And finally, it was time to meet Harry and the John Frieda team.
We sat with him and he went one by one down the row of excited bloggers. It was absolutely amazing to watch him instantly determine exactly what we needed. For me, it was good and bad news. The good news, he told me I had great hair. A lot of thick hair that was a dream for a stylist to work on. I silently high-fived my hair.
The bad news, I didn’t have much of it to work with. He asked “are you from LA?”. When I confirmed it, he told me he sees a lot of rocker shags on West Coast women – tons of layers that really couldn’t do much other then slowly grow out. I silently cursed my last stylist. He decided to cut the bottom especially scraggly layer, telling me that once the layers grew in I would be in much better shape.
Finally, Harry confirmed that I would be dying my hair with John Freida Precision Foam Colour in 10B, extra beige blond (the shade I had picked through their online shade selector).
The next day started bright and early, went dark and late, and was all kinds of awesome – thanks to a village of kind folks that made it all happen (including the director Max Dionne).
It began with the dreaded “before” shot, which I joked should be me frowning and holding up a phone that said “no messages”. But seriously, I was so excited for my makeover at this point that my frown would have been rather real! That shot was followed by an on screen consultation with Harry.
Because I had grown out my roots for the occasion, I was also chosen for a close up shot of applying the product to my part. Said part was peppered with “silvery strands”, the gentle way that Harry described my grays. And although they will live forever in video, they are nowhere in sight now thanks to the Precision Foam Colour.
This product applies like a dream. It is SO much easier than the traditional, messy hairdye I’ve been using my whole life. The bubbles of the foam enveloped my roots, filling in every spot and absolutely eliminating the blotchy color I had come to expect. And because it’s designed to work best when you choose a color only two shades away from your natural haircolor, it looks like you – but better. The grays even managed to somehow look like highlights. Perhaps best of all, the product creates two liters of foam (that’s over four cups). So gone are the days of my “one box is not enough and two is too much” dilemma. This stuff is GOOD.
Jennifer Brent giving me my new bob
The talented Nam Vo works on a killer red pout
After the dye, my freshly blond hair was cut and styled into a 60s wavy bob that made me feel more feminine then I have in ages. Add to that gold eyeshadow, single false lashes and bright cherry red lips and I felt pretty foxy.
Everything combined for a definite retro vibe (as seen in the film noir looking shot on the left) but one that I could easily wear today. And most importantly, a look that I WOULD wear today.
I think the team did such an amazing job pairing everyone with looks that complimented them but weren’t so out there that they wouldn’t feel comfortable in them. Much like the John Freida Precision Foam Colour provided a change we all welcomed, but not such a drastic one that you didn’t feel like yourself.
Bravo everyone, bravo! And thank you from the bottom of our hearts. Stay tuned for the videos documenting our day in an upcoming wht post….
Precision Foam Colour is the first ever premium permanent home hair colour from the John Frieda® Hair Care Experts that uses foam technology to deliver a luxurious at-home colouring experience. Demand gorgeous, salon-quality results — 100% grey coverage and vibrant shine. With 20 flattering shades to choose from, achieving natural-looking hair colour perfection is in your hands.
The product reviewed in this post was provided gratis by the John Frieda® Hair Care team. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of the John Frieda® Hair Care team.