Break out the popcorn and bite size chewy chocolates! The big moment has arrived – it’s the video debut of our John Frieda Makeovers featuring their new and ingenious Precision Foam Colour.
I can officially cross “get a tv-worthy makeover” off of my Lifetime To Do List. Even better, thanks to Glam Media, I get to share my head-to-toe-makeover from start to finish right here with the readers of we heart this! We were thrilled to find our readers (and our writing team) were almost as excited for our NYC trip and makeovers as we were…and we were jump up and down, squeeing, excited.
That excitement level never dropped as Stef and I touched down in the city and began three whirlwind days of shopping and dining like high style, in-the-know, NYC natives. With the guidance of one dynamic duo, Glam Fashion Editor Nola Weinstein and Glam Beauty Editor India-Jewel Jackson, we took NYC by storm and I learned that yes! – I could wear red.
But all of those amazing things take second billing, because this makeover experience was in the end, all about my hair. Thanks to the work of John Frieda’s International Creative Consultant Harry Josh, his amazing team of hair stylists, and of course the Precision Foam Colour, my hair has NEVER looked better.
As evidenced in my makeover video, a subtle (yet so much better) haircut more suited to both my hair texture and face shape (much thicker, slightly tapered bangs, a less severe part, a few inches off the bottom) plus one quick application of Precision Foam Colour made a dramatic difference.
In fact, during the last two months, I have loved hearing from friends, family, my neighbors, even the young hispter at the wht mailbox that “Your hair looks really great.” Trust me, this is not a compliment I am used to receiving. But, for once, it’s true! My hair has volume, swing and shine like never before…and those pesky stray grays are gone.
Speaking of color, as a former boycotter of at-home hair dyes (too messy, too smelly and prone to patchiness), I am happy to report that the Precision Foam Colour has changed my tune. After I saw the results of my first application in 4BG Brilliant Brunette, a glossy, totally natural, deep chocolatey brown, I knew I would do anything to keep that color and shine.
Luckily, applying this foamy color is truly as simple as what you see and as Harry describes in my video, “if you can shampoo your hair and create suds, you can color your hair yourself” with John Frieda’s Precision Foam.
And the videotape doesn’t lie – the beauty behind the foam texture is that this dye stays put and doesn’t drip. Your bathroom and your clothes are now safe from stains. Plus, the workable foam easily suds into your roots and adheres around each and every strand for an all over color without patches or tell-tale roots.
I’ve refreshed my color at home just one time since my makeover (which is one more time than the 5 years before that) and to naturally fabulous looking results. And thanks to a handful of John Frieda goodies, I’ve been able to stretch out the life of my hair color.
The one-two-punch of my regular use of the Brilliant Brunette Multi-Tone Revealing Moisturizing Shampoo and Moisturizing Conditioner has been keeping my hair in great condition as the winter sets in. Normally color strips my hair of moisture and life, but these products have it hydrated, frizz-free and shiny while helping the color from fading. Bonus points for the subtle sweet scent of almond oil and hint of coconut as well as the great metallic packaging.
With the holidays almost here, I plan on adding some extra oomph to my hair with the Brilliant Brunette Liquid Shine Luminous Color Glaze. This glaze (applied in the shower) enhances color and adds shine after just one use. And you can apply it a few times a week to keep hair rich and at it’s absolute glossiest. I’ll keep you all updated on the results!
For now, here’s one last look at Stef and I rocking our incredible new hair. On this day, just one week after our NYC makeovers, we were both going for that super sleek and straight, flat iron happy look. And I’ve got to say, we’re looking pretty fab, no?
A final shout out and thanks to everyone at Glam Media and John Frieda International for giving us this one in a lifetime experience as well as my new “my hair but better” style and color. And if you’re looking to refresh your shade and/or cover those grays, check out Precision Foam Colour for simple, seemingly goof-proof at home hair color.
Precision Foam Colour is the first ever premium permanent home hair colour from the John Frieda® Hair Care Experts that uses foam technology to deliver a luxurious at-home colouring experience. Demand gorgeous, salon-quality results — 100% grey coverage and vibrant shine. With 20 flattering shades to choose from, achieving natural-looking hair colour perfection is in your hands.
The product reviewed in this post was provided gratis by the John Frieda® Hair Care team. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of the John Frieda® Hair Care
Tyna, co-founder and co-editor of wht, worries about becoming a crazy cat lady, reads at least a book a week, checks in at a Flyers fan forum every morning and is forever (some say obsessively) organizing her closets and drawers.