What’s your shade? IT Cosmetics Bye Bye Foundation swatches
If IT Cosmetics had a cheerleading squad, I could be team captain. I get bubbly with happiness when I hear about a new release, and love pretty much everything the brand does. Even though I already own a bounty of IT’s face products, I’m giving a big “YAY team!” to its brand new Bye Bye Foundation release, which expands the color range to 12 versatile shades.
IT Cosmetics Bye Bye Foundation ($39.50, 1fl oz.) is what it calls a “full-coverage moisturizer,” a blend of makeup, anti-aging treatment and protection. It masks any skin concerns, such as redness or dark spots; large pores; breakouts; lines and wrinkles. Like all IT products, the foundation was developed with plastic surgeons who obviously understand our desire to cover flaws in an undetectable way.
“3D Skin Flex™ Technology” is the secret behind Bye Bye Foundation’s flawless coverage; the moisturizer’s color pigments are somehow flexible, allowing the color to float over flaws without creasing. Fine lines and wrinkles are minimized. The foundation even finds a way to add a bit of radiance with “bioluminescence and diamond powder.” The effect is subtle and absolutely non-sparkly.
IT Cosmetics always impresses me with their clinical studies. Look what test subjects had to say about Bye Bye Foundation:
- 100% of subjects showed improved skin hydration
- 97% said it provided full and lasting coverage
- 84% said it reduced the look of dark spots
- 97% said it reduced the look of blemishes
- 91% said it reduced the look of redness
The foundation can be applied with fingers, a brush, or a beauty blender. I like to apply it with my fingers, then blend with a brush. I tested IT Cosmetics Airbrush Full Coverage Complexion Brush #77 ($28), which has a triangle-shaped brush head and soft, cruelty-free bristles that are perfect for blending. IT’s attention to detail is really impressive. Even the bristles are infused with anti-aging collagen and peptides, and the pearlized handle is so pretty.
The big question: how does Bye Bye Foundation compare to CC+ cream?
The big question: how does Bye Bye Foundation compare to IT Cosmetics’ famed CC+ cream? I’ve been using the CC+ religiously, and honestly, between these two products it’s a tossup for me. Both products are moisturizing, and offer buildable coverage and sun protection. Because I struggle with dark circles and sun damage, I love the color correction of the CC+ cream. But Bye Bye Foundation has additional skincare benefits, as well as a larger range of colors.
Our editor Stef weighed in with “If you like a lighter feel, go with Bye Bye Foundation. If you like more coverage, stick with your CC+ Cream.”
That larger range of colors? There’s twelve to be exact– including five brand new shades-that are geared for warm, cool and neutral skin tones:
Fair – ultra porcelain skin with warm undertones
Fair Light (NEW) – fair skin that burn easily, with cool undertones
Light – light skin with warm undertones
Light Medium (NEW) – light to medium skin with cool undertones
Medium – medium skin with warm undertones
Neutral Medium (NEW) – medium skin with neutral undertones
Medium Tan – medium to tan skin with warm undertones
Neutral Tan (NEW) – tan skin with neutral undertones
Tan – tan skin with warm undertones
Rich – tan to rich skin with warm undertones
Rich Honey (NEW) – deep skin with warm undertones
Deep – deep skin with neutral undertones
IT Cosmetics Bye Bye Foundation Swatches
The warm shades have a yellow cast, and the cool shades are pink. The neutral colors are designed for those who just can’t make up their minds if they’re warm or cool. I tested two of the new colors, Fair Light and Light Medium. Both are very pink, which should make cooler-complexioned people very happy.
I was so impressed with the formula, I bought a tube in Fair, perfect for my pale, olive winter complexion. Now I can moisturize, apply coverage AND protect my skin with SPF50+ broad-spectrum physical sunscreen– all in one easy step. That’s something worth cheering about!
we heartsters, have you tried Bye Bye Foundation? Tell us your thoughts in the comments.