Take It All on the Road In One Bottle with Ardency Inn

Ardency-Inn-Americana-1Press Sample Affiliate Link

Ardency Inn Americana swatches and review

Hello weheartsters! Some of you know I am sales rep and travel a lot. You may also know I’m always on the quest for that next thing in skin care and beauty. Something to make my life better – a silver bullet or holy grail item. There is just one catch; my skin is sensitive. Like a rock star on tour, I travel to a lot of different cities and climates – and my skin reacts. Since I never know how my skin will be behaving, it is hard to know what kind of coverage I am going to need for “face time” with the customers.

I was excited when I received a rocking little package from Ardency Inn. This brand hails from the downtown NY music scene and is now making a scene in beauty circles. Their goal is to bring makeup artistry and high performance makeup “for women who rock—on and off stage.”

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The gold record worthy product I was tasked to test is the Americana Custom Coverage Concentrate ($34). This was an intriguing product to me as it seems to cater to my whims and wants (kind of like a tour rider) depending on my needs.

The concept is simple: Custom Coverage Concentrate is combined with your water based moisturizer until you get the coverage and color you desire. This one bottle (which promises to last as long as two standard foundation bottles) lets you create custom liquid foundation, tinted moisturizer or concealer

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For Customized Foundation:
Add a drop of concentrate directly to your daily water-based moisturizer on the palette or back of you hand
Mix until color is even then apply just as you would normally apply foundation

Tip: Add another drop of concentrate to your leftover foundation mix. Mix until color is even and apply as a concealer where extra coverage is needed.

Ardency-Inn-Americana-5Some water-based moisturizer and a dab of Americana in Light Golden

For Customized Tinted Moisturizer:
Add half a drop of concentrate directly to your daily water-based moisturizer.
Mix until color is uniform and apply

Ardency-Inn-Americana-6A tinted moisturizer is born!

For Customized Concealer:
Mix concentrate with based moisturizer in equal amounts and apply where needed using fingers or a concealer brush.

Ardency-Inn-Americana-7Ardency Inn Americana in Light Golden blended

This beauty of this product is that it gives you the control and you can decide how much coverage you want or need. The mixing and application take a bit of practice, like any new product. I love that I can create my own custom cosmetics with just water based moisturizer on the fly. Even better, they have a nice range of 10 base shades for every complexion.

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Pros:
Multi-tasker
Made in the USA
No Dimethicone

Con:
Only works with water based moisturizer

I am proud to report my makeup bag is lighter and my skin approves. we heartsters, Rock Stars and Travelers – Would you take Ardency Inn on the road?

photos: we heart this, swatches shown on NC25/30 skin tone

Holly is a Midwestern gal living in the beautiful Pacific Northwest. She loves gardening, animals and is a skin care junkie. Holly is always on the quest to try something new or old and live the best life possible.
skin tone: NW 20
skin type: a true combo; normal, dry and oily
favorite beauty product: skincare

hao9703

hao9703

Holly is a Midwestern gal living in the beautiful Pacific Northwest. She loves gardening, animals and is a skin care junkie. She's always on the quest to try something new or old and live the best life possible.
skin tone: NW 20
skin type: a true combo; normal, dry and oily
favorite beauty product: skincare
hao9703

6 thoughts on “Take It All on the Road In One Bottle with Ardency Inn”

  1. irene

    I could see using this product since I’m always using the back of my hand to blend and apply my makeup! I never heard of them either, so, I will for sure check them out next visit to Sephora!
    I like that you can use just a dab of this along with your favorite moisturizer.
    That, I love! Great post!
    I wonder if the ingredients are all good for our skin? Any feedback on that would be great to know.

  2. I use this.I wasn’t sure about what shade to get (I am an NW 15-20)and I couldn’t decide between the two lightest shades. I ended up ordering Fair Pink and it is really more neutral than pink so it is a good match. I actually use it with a product that is not water based. It is a combo sunscreen and primer with the typical -cones a primer has. The product I add it to is lightly tinted but not enough to give any coverage, just so you don’t look white. I add a bit of Custom Color Concentrate and it is perfect for my face. I add a bit more and it is great under my eyes. I don’t know if any other non-water based products would work but it is worth a try.

    1. stef

      Thanks for your comment Susan – it’s good to know that you can bend the rules a bit with this. (But, what else would expect for a line based on the music scene?)

  3. stef

    I love the idea of a product I can customize as needed. Bad skin day? More Americana! Lighter coverage? Less Americana! It was fun to play with this while swatching.

    Note: I’m NC25/30 and light golden worked perfectly with my warm skin.

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