This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase.
Plus Girl Meets Pearl and Prrrowl Mascara Topcoat/Gloss Duo!
When I was a little girl, my mom (who was and still is quite the glamour doll) did not have a problem allowing me to play in her substantial makeup stash. I practiced putting makeup on myself, my brother, the dog – pretty much anyone who would stand still. My number one favorite “toy” was eyeliner, and I got really good at applying it at a shockingly young age. I’ve been fickle with my makeup loves over the years, but my heart remains true to liner, and Benefit pencil liners (like their legendary BADgal Waterproof Liners) are always in my makeup bag.
So I was euphoric when the wht team recieved a new batch of products from Benefit and I was chosen to test their new Magic Ink Liquid Eyeliner.
My longtime love of Benefit Cosmetics stems from the San Francisco-based company’s ability to create solid, exciting products that also appeal to the makeup-loving kid in me. Their retro packaging, their covetable from cover-to-cover print catalogs, even the names they give their products make me one happy girl. When I even see the name Benefit in print, I smile. And when I actually use their products, my heart fills with joy. Benefit never lets me down!
Not surprisingly, I developed a little crush on the Magic Ink ($20) as soon as I laid eyes on it’s packaging; a diamond-shaped black, silver and lime-green box printed with mysterious swirls. Nestled inside the box, I found a slim wand of jet-black liner.
The wand is slimmer than any other liner I’ve ever seen, but there’s a lot of power packed inside. Twisting it open, I discovered a tiny brush that is indeed “perfectly precise,” making application smooth and easy.
Even better, Magic Ink is that rare liquid liner when I love both the brush AND the product. The liner itself, labeled Jet Black is super dark and a little shiny, very dramatic overall. But would the color really last?
At the risk of sounding corny, no disappearing act here. Magic Ink lives up to its billing as a “liquid eyeliner with maximum staying power.”
Which leads me to my only minor complaint: no matter how carefully I removed my makeup, no matter what remover I used, I awoke the next morning with black raccoon circles of liner under my eyes. But if this is the price I must pay for perfect liner, so be it.
The wht team received two other new Benefit products that you’ll be hearing about in the comments:
Prrrowl Mascara Topcoat & Lip Gloss Duo
This one is a multi-tasker and purse friendly! Prrrowl is a double-ended applicator with one side containing an iridescent peacock blue mascara topcoat and on the other, an opalescent pink lip gloss with micro blue glimmer. Word on the street is Benefit fans are really loving the unique, smile brightening gloss! $28
Girl Meets Pearl
A sheer, golden pink, liquid-pearl highlighter worn over makeup to create a glowing effect. Major props for the oh-so-easy to apply giant twist up tube (just like That Gal primer). This very soft shade can be swept over brows, cheeks, chest and more. $30
we heartsters – have you tried these gems from Benefit? Don’t forget to check the comments for the we heart this review team’s thoughts and experiences with the products listed above.
Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. It also contains an affiliate link, a link that gives us a small commission if you purchase the item. For more info, or any questions, please see our disclosure policy.