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Please welcome fashionably cheap blogger and wht member, Gianna as our latest extraordinary guest author! She’s a San Diego girl with a love of all things 80’s. Make sure to check out her blog, Nouveau Cheap, which offers her charming personal reviews, product comparisons and photos, and is “devoted to helping you find the best beauty products possible without breaking the bank.”
Do I really need 27 lipsticks in the same color? A chronic color-hoarder’s tale of introspection and acceptance.
If you were to look at my makeup stash you’d see 27 lipsticks, all variations on a theme of Bobbi Brown “Tulle” lip color. Sure, I’ve got the occasional peppering of deep brick reds and peach shimmers, but for the most part my lipstick collection consists of the exact same color, repeated over and over again. Yes, they’re all made by different manufacturers, but they’re all basically pinky-brown.
So why do I do it? Well, why does my friend have 16 taupe eye shadows? And why does my mom own 12 bottles of fuchsia nail color? (Us too. A quarter of Stef’s coral lip gloss collection is shown above ~wht)
Some may say this is a predominantly female issue. For the most part, I tend to agree. Sure, there are men who hoard sports-related memorabilia or automobile parts, but I challenge you to find a guy who has 27 versions of the same football jersey with just a slight nuance in color or design. Yes, there may be a few guys out there, but not nearly as many as the percentage of women who own 13 pairs of black flats.
In my opinion, the practice of color-hoarding starts early in females. With our first Barbie doll, we realize quickly which type of shoe we prefer Barbie to wear. For me it was a hot pink high heel number. Every time my mom took me to the store, I combed the Barbie aisle in search of hot pink shoes that were similar to the pair my Barbie already owned. I just had to have more cute options for Barbie, and they had to be hot pink because Barbie looks amazing in hot pink!
In college, I had an obsession with beige boots. A college roommate, whom I considered to be a true fashion maven, once said to me, “Wow, those boots are a really cool color. They look great on you.” Naturally, I proceeded to snatch up every similar pair of beige boots in my area. I attributed my beige-boot-buying frenzy to the fact that I had found an item that I really liked and my choice was validated by someone whom I respected (well, I didn’t end up respecting her for long, but that’s a whole different story).
I guess what I’m trying to say is that while color hoarding is a learned behavior, it’s actually quite logical and can be practical as well. When it comes to makeup, clothes, shoes and accessories, we women have so many options it’s mind-numbing. When we find a color that works, our inclination is to purchase this color in as many variations as humanly possible.
If we get it in our heads that a particular color positively enhances our overall look, is there anything wrong with purchasing multiple versions of an object in that color? When it comes to my 27 pinky-brown lipsticks, sure they’re all extremely similar, but one is sparkly and I wear it on the weekends, one is perfect for the office and one is great for nighttime use. It’s all about options, right?
So next time you chastise yourself for buying yet another canary yellow handbag, ask yourself why you bought it and if it has a purposeful place amongst the others in your canary yellow handbag collection. You may discover that you were lacking a yellow handbag that’s perfect for trips to the beach. In this case, that purchase was totally justifiable. But if you already own seven yellow handbags that are solely for use at the beach, well…you may have to exhibit some self-restraint in the future. But you didn’t hear that from me.