The IT Cosmetics Je Ne Sais Quoi Buying Guide

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Wondering which IT Cosmetics Je Ne Sais Quoi product you should buy? (And what the difference between them is?) We’ve got the lowdown…

If you know anything about IT Cosmetics, you know that they do anti-aging basics really, really well. Like, really well. But did you know that they also offer a lot of their amazing products in a universally flattering shade? When in doubt, you cannot go wrong with anything named Je Ne Sais Quoi.

The meaning of je ne sais quoi is “a quality that cannot be described or named easily” and that’s the impact of this fab, can’t-go-wrong color–it gives your looks a little oomph, while being subtle enough that nobody will be able to put their finger on what you did differently. You still look like you, just kicked up a notch or two. They’ll wonder what you did to look so good! Did you get a new haircut? Is it the gorgeous top you’re wearing? New earrings? Nope, it’s just a little Je Ne Sais Quoi in action for you!

Time for some real talk though: IT Cosmetics has some wordy names for their products. It’s understandable, when you have something that does SO many things, you end up with long product names! But it can get confusing, especially since there are so many choices in this gorgeous, perfectly pink shade. So, I’m going to break them down for you so you can figure out which is the best formula for your needs…

IT Cosmetics Je Ne Sais Quoi Lip Products

(Shown from left)
Vitality Lip Flush Stain Hydrating Serum Gloss Stain ($24)–This milky pink gloss applies clear and then develops into your perfect pink (see the swatch, this is noticeably brighter than the other selections). It’s packed with anti-oxidants and a slew of naturally hydrating ingredients (shea butter, jojoba and argan oil to name a few). The results are your lips but better, a smooth and full pout, with a glossy sheen. This is also a great way to transform other lip products and to kick things up a notch. This is perfect for the gloss-loving girl who prefers a little more shine.

Vitality Lip Flush 4-in-1 Reviver Lipstick Stain ($20)–This balm/gloss/stain/lipstick hybrid is your basic, must-have version of Je Ne Sais Quoi. This moisturizing and glossy balm appears clear in the tube and adjusts to your body heat to create your perfect pink. This is for the lady who prefers a natural look for minimal effort.

Hydrating Color Awakening Lip Treatment ($24)–This powerhouse balm has the same color-adjusting technology as the Vitality Lip Flush, while offering more intense hydration. It “awakens” the appearance of your lips. The moisture from this plumps up your pout and leaves them feeling pillowy soft. This is perfect for those of you who suffer from dry, chapped lips and signs of aging.

Blurred Lines Anti-Aging Collagen Smooth-Fill Lipstick ($24)–This ladylike pink tinted lipstick contains hydrolyzed collagen and hyaluronic filling spheres that fill in and plump. This lipstick color corrects and helps reduce the appearance of fine lines around the mouth. It’s perfect for the woman who has lost some of the color in her lips and is concerned the small wrinkles around her mouth (which happens to us all as we age).

Your Lips But Better Waterproof Lip Liner Stain ($20)–This liner is nothing short of magic. This is a pink tinted liner, primer and hydrating stain all-in-one with 8 hours of clinically proven waterproof wear!

As we get older, our lip lines soften and become less defined. Lips get dryer and I don’t know about you, but lip products don’t last on me or look fresh like they used to. This product takes care of ALL of that. It looks gorgeous on its own, pairs beautifully with all of the Je Ne Sais Quoi products, and is neutral enough to pair with most other lip colors. This is for those of us who are concerned with fading lip lines and loss of color and hydration—so pretty much all of us. If you have lips, do yourself a favor and grab this beauty!

Swatches from left:
Vitality Lip Flush Stain Hydrating Serum Gloss Stain
Vitality Lip Flush 4-in-1 Reviver Lipstick Stain
Hydrating Color Awakening Lip Treatment
Blurred Lines Anti-Aging Collagen Smooth-Fill Lipstick
Your Lips But Better Waterproof Lip Liner Stain

IT Cosmetics Je Ne Sais Quoi Cheek Products

Vitality Flush Stain Stick Lip & Cheek Reviver ($24)–This larger stick is for lips and cheeks. It has all of the moisturizing and anti-aging properties as everything else in this line and color adjusts to your perfect pink for lips and cheeks. This belongs in every girl’s purse for quick touch-ups. This is perfect for the girl who loves to multi-task! (Serious question: Does anybody not love a multi-tasking beauty product?)

Ombré Radiance Blush ($24)–IT Cosmetics says this is your “youthful glow in a compact” and seriously, they weren’t kidding. I’ve always been a fan of blush, but as I get older, I NEED it. A blush that brightens my complexion and is anti-aging is a no-brainer.

This is a soft pink blush and highlighter in-one with IT’s Drops of Light Technology™ and the end result is the natural-looking luminous flush we didn’t appreciate when we were 20 and didn’t need the complexion boost. This one is for all of us. Even if you don’t wear blush, you’ll wear this–you will be amazed at what a good cheek color can do for you!

CC+ Vitality Brightening Créme Blush ($24)–This incredibly moisturizing cream blush is the closest you will get to the flush of youth while looking like you’re wearing nothing at all. The soft, iconic pink is incredibly buildable. Whether you prefer a natural flush or something with a little more drama, this blush has you covered. This moisturizing formula also contains IT’s Drops of Light Technology™, which provides a luminous glow without any visible shimmer–you truly look like you’re glowing from within. If you have dry skin or more mature skin that has a few wrinkles, this will be your new favorite.

Swatches from left:
Ombré Radiance Blush
CC+ Vitality Brightening Créme Blush
Vitality Flush Stain Stick Lip & Cheek Reviver

So there you have it, folks, the rundown on IT Cosmetics’ Je Ne Sais Quoi products. I know the sheer number of products in this shade can be overwhelming, so I hope I helped you narrow down the ones that suit your needs best and I hope I helped you attain your naturally prettiest self!

Have you tried any of IT Cosmetics’ offerings in Je Ne Sais Quoi? What can’t you wait to try? Let’s hear about it in the comments section!


  • krista

    Lives in the middle of nowhere with her amazing hubby and two codependent dogs that love to hate each other. She enjoys dance parties of one and last minute road trips, prays for Angela Lansbury's immortality and can never own enough blush. She averages one "Silence of the Lambs" quote a week and feels no shame over this. Perhaps she should. skin tone: NW15 skin type: sensitive/oily favorite beauty product: Blush, lots and lots of blush


  1. I own and covet all of the JE NE SAIS QUOI lip products! Seriously, I have them in my car, work bag and stashed in other nooks and crannies. WHY? It goes with everything for the girl on the go and it is NEVER drying. I heart this color and IT Cosmetics!!

    1. I’m the same way! I think I currently have something from this line in each of my handbags :/ lol

  2. I was very confused by all the various Je Ne Said Quoi products, so I really appreciate this tell-all guide, @krista! I feel as if IT Cosmetics tempts me with something new every week! Ombré Radiance Blush, you will be mine.

    1. Yeah, if I had to pick just ONE Je Ne Sais Quoi product, it would be that gorgeous Ombré Radiance Blush, so good call! :D

  3. This post has only increased my Je Ne SaSais Quoi appetite–it’s such a great collection. I was thrilled to test out the Blurred Lines Anti-Aging Collagen Smooth-Fill Lipstick and the Vitality Lip Flush 4-in-1 Reviver Lipstick Stain; both of these products softened, smoothed, and silkified my lips with a pretty stain of color. I’m coming for that Ombre Radiance blush next!

    1. Yeah, you need that blush. Consider yourself enabled! ;)

  4. Sigh, I am swooning over ALL of these! I really need a good lip stain with a perfect pink and the waterproof liner looks amazing too. I don’t have anything from this collection yet, but I will!!! Love It Cosmetics!

  5. I have an ever growing collection from IT Cosmetics and my new latest and greatest favorite is their Blurred Lines Anti-Aging Collagen Smooth-Fill Lipstick in “IT GIRL”. One of the nicest hydrating and very smoothing lipsticks I’ve applied to my lips-ever! It’s even got a serious shine that lasts for hours.. the pigment has some staying power too.. Yeah, it’s a good one!

  6. Vitality Lip Flush Stain Hydrating Serum Gloss Stain is so pretty!

  7. No idea what has been going on with me lately but I’ve been so into pink makeup. Every single one of these products are exactly what I’m craving right now.

  8. Those lip products have never done it for me, but the blushes look so pretty!

  9. That Waterproof Lip Liner Stain looks absolutely delightful. I didn’t even know they sold that. And I LOVE the color.

  10. Fantastic review and gorgeous pics (as always)!

  11. I loooooove IT Cosmetics. I’ve gotten my mom hooked on the Vitality Lip Flush 4-in-1 Reviver Lipstick Stain and Hydrating Color Awakening Lip Treatment.

  12. Hi! This post is super helpful! Which of these products lasts the longest throughout the day? I love this flush of color but hate having to continuously reapply.

    1. If you want something that lasts all day, go with the liner and apply it ALL OVER YOUR LIPS. Then use a lip brush to apply the Blurred Lines lipstick on top and BLOT with a tissue. That should get you the best wear time. The lipstick from this collection is the only lip product in the Je Ne Sai Quoi shade that is a true “lipstick”, while the other products in this line are glosses or tinted balms-consistency. If you do the liner and lipstick, you should have some color on your lips throughout the day. I hope that helps :)

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