12 Best Cruelty-Free Makeup Brands You Need To Know About

12 Best Cruelty-Free Makeup Brands You Need To Know About

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So you’ve decided to switch to makeup brands that do not test their products on animals.

We know how hard it is to look for cruelty-free products from makeup brands that actually work well, especially when it seems like every brand is claiming to be “cruelty-free” these days.

This is why finding the right products is a tedious task. Aside from research, you often have to try different products until you find ones that suit your skin type and needs. It’s a process full of trial and error. 

Cosmetics cruelty free makeup set with brushes, eyeshadow and lipstick

But luckily, we’ve got your back. We’ve done the research and scoured the market to bring you the best cruelty-free makeup brands you need to know about.

So read on to see our list of the best cruelty-free makeup brands!

What Is Cruelty-Free Makeup?

Cruelty-free makeup refers to cosmetics produced without animal testing during any stage of their development, manufacture, or distribution.

So what does that mean? It means no bunnies, mice, or any other animals were harmed in making the product.

Makeup brands test on animals to ensure their products and ingredients are safe for humans to use. However, many people think it’s cruel and unnecessary to test on animals.

Plus, there are alternative methods like in vitro testing and computer modeling. Also, animal testing isn’t always a good predictor of how a product will work on humans, so it doesn’t have many advantages.

How Can I Tell if a Product Is From a Cruelty-Free Brand?

Luckily, it’s now easy to search for cruelty-free products, thanks to a program called “Beauty Without Bunnies.” It’s a searchable online database where you can find brands that adhere to PETA’s cruelty-free standards.

But what is PETA? PETA stands for People for the Ethical Treatment of Animals, an animal rights organization that advocates for cruelty-free products.

So how can you tell whether the makeup product is cruelty-free by PETA? Here are a few indicators you need to watch out for:

Search for Bunny Logos

Ever seen a product with a bunny on its packaging? That’s the logo you should look for, specifically the Leaping Bunny logo and the PETA bunny logo with pink heart ears.

These logos indicate that the brand has met strict standards to ensure its products are truly cruelty-free.

Also, watch out for unofficial bunny logos on some packaging. If they do not look like the ones above, they aren’t certified cruelty-free.

Another misleading label is when a product claims to be “not tested on animals.” This doesn’t necessarily mean it’s completely cruelty-free.

Check the Ingredient List

Cruelty-free products shouldn’t contain any ingredients derived from or tested on animals.

According to PETA, both the products themselves and the ingredients used to make them must not be tested on animals to be considered cruelty-free.

So familiarize yourself with common animal-based ingredients like beeswax, honey, carmine, or gelatin. Always opt for plant-based or synthetic alternatives.

Other Labels To Look for in Products From Cruelty-Free Makeup Brands

Aside from cruelty-free labels, there are other important labels to consider when shopping for makeup products. Let’s take a closer look at some of these terms and labels and what they mean.

Clean Beauty

This means using safe, sustainable, and ethical products that prioritize your health and the environment. It’s a popular choice for people who care about what they put on their skin.

Vegan Beauty

When a product is labeled as vegan, it means that it doesn’t have any animal-derived ingredients. 

Examples of ingredients commonly used in cosmetics that are derived from animals include beeswax, lanolin, or glycerin.

Ethically Sourced

This means that the ingredients are obtained through sustainable and responsible methods that prioritize fair compensation, good working conditions, and environmental protection.

Best Cruelty-Free Makeup Brands

Now let’s explore some popular makeup brands that do not test on animals.

Hourglass Cosmetics

Hourglass Cosmetics is a high-end cosmetics line known for its groundbreaking formulas.

The company is known for using cutting-edge ingredients, and many of its product lines contain active ingredients designed to improve the look and feel of your skin.

Hourglass also offers a wide range of products like foundation, concealer, blush, and eyeshadow products.

You can try out their Ambient Lighting Powder. It’s a popular finishing powder that gives your skin a soft, glowing finish.


Ilia is one of the best clean and cruelty-free makeup brands with products that not only make you look great but also provide benefits for your skin.

Aside from having products that are never tested on animals, Ilia is known for using natural and organic ingredients.

They use aloe vera, coconut oil, chamomile, vitamin C, and niacinamide, all of which are widely known for their skincare benefits.

They also use ingredients like rosehip oil and vitamin E, which protect and hydrate the skin.

Ilia offers a wide range of products, including foundation, lipstick, mascara, and more.

If you’re curious, why not try out their Super Serum Skin Tint? It’s a lightweight foundation packed with skincare benefits. You may also want to check their vegan makeup brushes to help blend your foundation!


When you think of scented bath bombs and luxurious scents, Lush is probably the first brand that comes to mind.

Lush is known for using natural ingredients like fresh fruits, vegetables, and essential oils to craft their handmade products.

The brand uses ingredients like avocado, coconut oil, and shea butter, which are all moisturizing to the skin and hair.

Lush offers a wide range of products, including makeup, bath bombs, shampoo bars, face masks, and more.

Most of their products are package-free, which means using them allows you to do your part in helping the environment by reducing waste and your carbon footprint.

They also promote sustainable beauty. Plus, after using their products, it will leave your bathroom smelling delicious!

Wet n Wild

Wet n Wild is one of the most common drugstore cruelty-free makeup brands. Most of their products feature synthetic ingredients, which helps to keep their prices low.

Wet n Wild offers a wide range of products, including foundation, eyeshadow palettes, lipsticks, and more. Their products are amazing, affordable, and capable of competing with other high-end brands.

You can try their MegaGlo Highlighting Powder, a shimmery powder designed to give your skin a radiant glow. You may get it in various shades to choose the one that works best with your complexion.

Flower Beauty

Created by actress Drew Barrymore, Flower Beauty has become known for its innovative products and commitment to inclusivity.

This brand features clean beauty and offers affordable brow, lip, and eye pencils and fragrances to add finishing details to complete your beauty routine. 

If you want to try one of their products, we recommend the Flower Pot Powder Blush, a highly pigmented blush designed to give your cheeks a natural-looking flush.

Milani Cosmetics

This brand has been a favorite of many makeup lovers since 2022. They’re 100% cruelty-free and PETA certified, and they also offer a makeup collection that’s completely vegan.

Milani offers inexpensive, high-quality cosmetics for every skin tone, style, and attitude. And most of their products are made with synthetic ingredients, which is great because it means they’re long-lasting and easy to apply.

One of Milani’s most popular product lines is the Conceal + Perfect 2-in-1 Foundation + Concealer, which is definitely worth a try! This multitasking formula provides medium to full coverage with a natural matte finish. 


Glossier focuses on minimalist beauty and offers a curated collection of certified cruelty-free makeup products that emphasize a fresh-faced and natural look.

Glossier uses ingredients like hyaluronic acid, vitamin C, and niacinamide, all of which are widely known for their skincare benefits.

The brand offers a vast range of products, including skin care, makeup, and fragrance. You should try their famous Boy Brow. We love how it gives your brows a natural-looking shape and hold.

Alba Botanica

Alba Botanica is a natural beauty brand that offers a range of cruelty-free skincare and makeup products. It features products made with natural and organic ingredients.

Most of Alba Botanica’s products contain ingredients like green tea, witch hazel, and salicylic acid, which help to target specific skincare concerns. 

Their Acnedote skincare line is highly regarded, along with their Hawaiian facial cleansers and Hawaiian sunscreen.

But for a start, you can try their Hawaiian Detox Scrub. With ingredients like volcanic clay, charcoal, and green tea, it will help detoxify and brighten your skin.

Cruelty-Free and Vegan Makeup Brands

If you want to go beyond cruelty-free products, we also have here a list of brands that are also vegan.

Various makeup on pink background

Herbivore Botanicals

Imagine having gorgeous, glowing skin that you can feel good about. Herbivore Botanicals is dedicated to offering you just that!

The brand takes pride in its ethically sourced, cruelty-free, and vegan beauty products that aim to enhance your natural beauty.

Their range includes skincare, bath & body, and hair care products that leave you feeling rejuvenated. They use ingredients like aloe vera, rose water, and jojoba oil, which are all known for their soothing and hydrating properties.

They also use blue tansy oil, their signature ingredient, in many of their products, which is known for its anti-inflammatory properties.

Herbivore Botanicals offers a wide range of products, including skin care, body care, and hair care.

You should try out their Blue Tansy Resurfacing Clarity Mask to help exfoliate and clarify your skin.

E.L.F. Cosmetics

E.L.F. Cosmetics is one of the most popular cruelty-free and completely vegan makeup brands.

Its name stands for “eyes, lips, face,” and its mission is to provide affordable and high-quality makeup products that are accessible to everyone.

Their diverse product range boasts various makeup tools, skincare solutions, and cosmetics to suit all your beauty needs.

Try one of their best-sellers, like the Poreless Putty Primer, a primer that’s designed to fill in pores and create a smooth base for makeup application.

Pacifica Beauty

Pacifica Beauty is a makeup company that features natural, vegan, and cruelty-free products. They also offer a remarkable variety of makeup, skincare, and fragrance products that elevate your look and make you feel great daily.

Pacifica Beauty also focuses on sustainability. Their products are infused with nature’s delightful scents and proven ingredients to ensure the best results possible.

One of their most famous products is the Island Vanilla Perfumed Hair & Body Mist, which is a fragrance you can use to cover your hair and body in a sweet and sultry vanilla scent.


About-face is a relatively new beauty brand that was founded in 2021 by the singer and actress Halsey.

The brand is all about self-expression and creativity, and its mission is to provide makeup products that are all about encouraging people to express themselves in unique and bold ways.

About-face offers a range of products, including foundation, eyeshadow, lipstick, and more.

FAQs About Cruelty-Free Products

What Other Cruelty-Free Beauty Products Are There?

There are many examples of cruelty-free products available, including makeup products like BB creams and skincare products like sunscreens and toners.

When purchasing cruelty-free brands, look for an official certification logo, such as the leaping bunny or the PETA bunny logo. 

Familiarize yourself with how these logos look to make sure you’re getting genuinely cruelty-free products.

What Happens to Animals After Testing?

Sadly, most animals who endure cosmetic testing don’t have positive outcomes.

They often suffer painful and long-lasting side effects from forced exposure to chemicals used in makeup products. 

Additionally, after animal testing, many animals are euthanized, regardless of whether they are still healthy or not.

Do Most Makeup Brands Test on Animals?

While progress has been made in recent years, there are still many beauty brands that continue to test on animals or use animal-derived ingredients.

However, there is a growing number of acclaimed cruelty-free makeup brands you can choose to contribute to phasing out animal testing and driving change within the industry.

Start Your Cruelty-Free Beauty Journey Today!

We hope our list of cruelty-free makeup brands has helped you in starting your journey of making conscious beauty choices.

As consumer demand for cruelty-free products grows, so does the number of companies. Both luxury and drugstore brands pledge to eliminate animal testing from their business practices, which is a good thing!

A makeup palette, with brushes, concealer and lip gloss on a white table

But only some claims of being cruelty-free are certified true by PETA, so when you shop for products to add to your makeup kit, do your research to ensure you’re getting genuinely cruelty-free items.

It’s always a good thing to make your beauty routine a little kinder to animals!

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