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An old school muse inspires a uniquely modern look
FACE Stockholm has been around for twenty-five years, a Swedish company as synonymous with contemporary cosmetics and fashion as is its countryman brethren, furniture giant IKEA. It should then come as no surprise that Gun Nowak, owner of FACE Stockholm, started as the owner of hip Swedish fashion boutiques in the seventies and had a love of interior design and color.
Swedes have a reputation for face, fashion and décor that is spare, clean and, above all, trend-forward. FACE Stockholm embraces that ideal with its Bold Beauty Look for Fall 2011.
Inspired by silent film legends like Louise Brooks, FACE Stockholm has chosen some of its best neutrals -and one inspired bright – to reflect the uninhibited prohibition-era rebels and the intellectual attitude alluded to in the women-in-men’s-clothing on today’s runway.
The Bold Beauty assortment of colors, recently added to the permanent line and received by wht consists of:
Brow Shadow ($24) in Myrrah, a blendable shading powder in soft brown for a natural look brow.
Matte Eyeshadows ($20) in three new hues Nude (a sheer pinky nude), Christo (a vivid orange) and Chiffon (a light peachy pink), smooth and heavily pigmented shadows.
Volumizing Mascara ($24) in Black, with a rich formula to thicken, lengthen and fortify.
Lipliner ($17) in Kattis (a truly orange, yet flattering hue) in a super smooth, rich liner.
Eye Pencil ($17) in Morkbrun (a dark brown), like the lipliner, smooth and rich.
Vitamin C Lip Treatment ($22) a clear balm that smooths lines and protects from environmental damage.
I tried two of the new shades of Matte Eyeshadows in Christo and Chiffon. Both are velvety smooth and finely milled. Plus theese shadows are longwearing and the pans contain a lot of product.
Chiffon is a peachy/pink beige—very light and excellent as a highlighter. It could easily be added to almost any make up collection and used frequently.
Christo, on the other hand, is a bright, fiery orange, perhaps better named “Mephisto.” When I pulled Christo out of my bag I hadn’t a clue how I’d pull it off. As it turns out, it’s the cure for ho-hum in a neutral palette. A bare face with a little Christo on the inside of your lid is like bringing the runway home with you in a wearable sort of way.
I also got to sample the eye pencil in Morkbrun, a very basic brown. What can I say? The formula is smooth and rich as advertised, and it also wears long. Every woman needs a brown liner in her bag and I’d just as soon have this one since FACE Stockholm uses only the highest quality and mostly natural ingredients.
They also use minimal and recycled packaging for those of us who are eco-conscious (isn’t everyone these days?) Not to mention, FACE Stockholm has a stunning palette of over 150 eye shadows and 200 lip colors. If they don’t have your color, that color probably doesn’t exist.
For this moment in time, I’m quite happy to put on my liberated, flapper face and its modern, rebellious slash of orange. That’s a fine homage to Miss Brooks, FACE Stockholm. And Miss Brooks, welcome to Technicolor.
Testers, what did you think of your Face Stockholm Bold Beauty selection?
Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. For more info, or any questions, please see our disclosure policy.