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Sure, there are a lot of makeup lines that slap the term “custom” on their labels, but Giella Custom Blend Cosmetics talks the talk and walks the walk. This amazing line of cosmetics custom blends products ranging from lipstick to foundation to eye shadow for one-of-a-kind items tailored to meet your needs. If you’re lucky enough to live in New York City, get thee to Henri Bendel’s to experience this in person! There, the Giella counter can create (or recreate) the make up of your dreams!
Do you have an old nub of a limited edition lipstick you can’t bear to finish? Can’t get your hands on the must-have, hot nail shade for fall? Want your eye shadow to be an exact match of your sky blue bedroom walls? Take the color sample to Giella and have them whip up the perfect match on the spot (and maybe add in some extra sparkle or go for a more matte look – anything’s possible!) The Giella reps can lead you through the process and will keep your information and special formulas on file for easy refills. You never have to worry about your favorite gloss being discontinued ever again!
So what about all of us who can’t get to NYC? Don’t worry, you can go to Giella’s website and customize products like foundation, lipstick, eye shadow and more with the click of a button. I felt like a kid playing with a science kit (yep, I’m a nerd) checking out all of the possible variations online at Giella.
Their number one seller is the Custom Blend Foundation, a lightweight liquid mineral foundation with SPF 12 and boundless possibilities. Start by choosing one of 18 shades and then mix and match from choices including Mixers (like Tea-Tree Oil or Lifting Serum), Coverage (Light, medium, etc), Garnishes (maybe a gold or bronze shimmer) and a Component (such as a glass bottle or a pump). You’ll have just as much fun deciding whether to add Vitamin E or Soy Butter to your Custom Blend Lipstick or if you want your Custom Blend Lip Gloss to smell of cinnamon or oranges (and lip glosses come with a packaging choice of tubes or wands!)
If you’re the type that freezes when faced with too many choices, Giella takes the guesswork out of it by offering their best shades and formulas in stock at all time. Our review team received two classic Giella products to review:
Lip Pencil in Cranberry – You’ll have to check the comments to read up on this slightly matte, deep mauve pencil, but I’ve heard from testers that this pencil is extra creamy and glides easily over lips (without the dryness of most lip pencils). Plus the matte shade has lots of staying power.
Giella Concealer – A lightweight concealer with lots of coverage that blends and covers imperfections from dark circles to pimples to those little bits of red around the nose. Just a dab on the end of a small brush can artfully disguise almost any blemish. A dusting of powder keeps this concealer locked in place all day long. Offered in a diverse range of 13 shades, you can find a great match for any skin tone (and don’t forget, you can customize any way you want). I’ll be re-ordering my Concealer in Shade #2 with some added Tea-tree Oil and packaged with a small applicator wand once I run out of this fantastic product.
Ready to start creating your own cosmetics? You can receive $10 off your next order at Giella.com – just enter code GM1007 at checkout.