Hourglass Opaque Rouge Liquid Lipstick Review

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Bold, long-wearing color that doesn’t dry out your lips

Hourglass Opaque Rouge Liquid Lipstick collectionphotos: we heart this

I am a lazy lipstick wearer. Like, the laziest. It’s gotten worse as I’ve gotten older – I just don’t have the kind of patience required to constantly reapply my lipstick every hour, on the hour. Lately I’ve been drawn to long-wearing brands; the longer, the better. There normally is a trade-off, though. You might get long-wearing color, but your lips feel like a raisin in the Sahara Desert or you get flaking or chunking, which is oh-so pretty.

Imagine my delight when I received Hourglass’s Opaque Rouge Liquid Lipstickicon ($28) for review. This liquid lip provides not only strong color payoff in a modern, matte finish, but promises up to 14 hours of comfortable, continuous wear. Winner, winner, chicken dinner.

Hourglass Opaque Rouge Liquid Lipstick

This latest offering from Hourglass is designed to not only give excellent wear time, but for that wear time to feel good. The Opaque Rouge Liquid Lipstick formula contains a “breathable film of intense pigment that instantly bonds to the lips and seals in moisture with skin-conditioning emollients, fruit extracts, and vitamins”. That sounds so much better than the liquid lipstick in my current rotation that involves a clear coat, much like paint (insert a yuck face here).

Hourglass Opaque Rouge Liquid Lipstick

These liquid lipsticks are cased in sleek tubes that are so modern and chic, I almost wish I needed to reapply this product throughout the day – just so I could pull it out of my purse and show it off a little. The twist-off cap pulls out to reveal a slender, doe-foot applicator.

Hourglass Opaque Rouge Liquid Lipstick

This velvety formula contains cili fruit and goji berry extracts and Vitamins A, C, and E and is completely free of parabens, phthalates, sulfates, and lanolin. Hourglass Opaque Rouge looks gorgeous, but feels even better, while delivering what seems like never-ending wear!

Hourglass Opaque Rougeicon comes in nine vivid, envy-inducing shades and we had the chance to check out five of them:

Yellow Pink with gold shimmer lipstick

Edition – Yellow Pink with gold shimmer

Pure, Bright Orange lipstick

Riviera – Pure, Bright Orange

Medium Dusty Pink with bright pink flecks lipstick

Rose – Medium Dusty Pink with bright pink flecks

Deep Plum Berry lipstick

Empress – Deep Plum Berry

Dark Cherry Red lipstick

Icon – Dark Cherry Red

I received Empress and Icon to test and these colors were practically made for me. Empress is a deep plummy berry shade that is, in my opinion, a must-have. If you are drawn to berry shades, you kind of need Empress because it is just that fabulous.

Icon is a deep, blue-based red on me, my kind of red. Think vintage vixen red. If you want to channel your inner sex kitten, let Icon help you. I was a little concerned that a deeply pigmented, matte lip product might be aging, but this seems to fill my lips in a bit and doesn’t feather at all–the product applies so seamlessly, it really looks like your lips magically became the colors in the tube.

Opaque Rouge Liquid Lipstick in Edition, Riviera, Rose and Empress swatchesOpaque Rouge Liquid Lipstick in Edition, Riviera, Rose and Empress (click here to see a swatch of Icon)

Besides the bold and beautiful shades, the feel of this formula is unbelievable – they almost feel like a thin balm at the end of the day and they don’t get the same tackiness as other longwearing lip products and they don’t flake, chunk, or dry out my lips. AMAZING!

doe-foot applicator

The doe-foot applicator is a wee bit bendy, so apply this to clean, dry lips with a steady hand. I find it’s best to line the lips with the skinny tip of the applicator and then fill the lips in. Let the product set for about a minute and then forget about it. Seriously, I managed a solid 10 hours of wear and still looked like I had recently applied this and at the end of the day, my lips were still soft and smooth. In fact, the longer I wore this, the less I felt like I was wearing anything, it was THAT comfortable on.

The only noticeable difference I had in this is when I went from newly applied to after I ate – it then looked more like a freshly applied lip stain instead of a lipstick. This is seriously the best longwearing lip product I’ve EVER used. 5 stars from this girl!

You can get a solid 10-14 hours of wear without needing to reapply
Colors remain intense and vivid throughout wear time
Product leaves lips feeling soft and smooth

The $28 price tag may be a little steep for some (But if you stop and think about how you’ll probably only need to apply this in the morning and how this will probably last you much longer than any other lip products you own, you can probably justify this purchase.)

we heartsters and Reviewers – Am I the only other lazy lipstick wearer? And have you fallen in love with Hourglass’s Opaque Rouge Liquid Lipstick?

Krista resides in the middle of nowhere with her bff/hubby, an obscenely big-eared dog, and a puppy that makes feral capuchins seem mellow. She has an irrational fear of ax murder, owns more than one machete for home defense/the zombie apocalypse, and goes to sleep serenaded by the sounds of the Chupagobbler, a mythical turkey beast that roams the woods around her house. She also has an obsessive love of Tom Selleck’s moustache that is, quite frankly, alarming.

Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. It also contains an affiliate link, a link that gives us a small commission if you purchase the item. For more info, or any questions, please see our disclosure policy.


  • krista

    Lives in the middle of nowhere with her amazing hubby and two codependent dogs that love to hate each other. She enjoys dance parties of one and last minute road trips, prays for Angela Lansbury's immortality and can never own enough blush. She averages one "Silence of the Lambs" quote a week and feels no shame over this. Perhaps she should. skin tone: NW15 skin type: sensitive/oily favorite beauty product: Blush, lots and lots of blush


  1. I tested Edition, the yellow Pink with gold shimmer. My first impression was that the tube felt great in my hand and was the perfect shape to fit into a pocket for touch ups. Silly me, touch ups were not necessary. This is one long-lasting formula that withstood all of my eating, drinking, and lip-biting. It almost acts like a stain, but instead of sinking in, the color really does seem to bond to the lips in a weightless layer of color. No drying, no flaking, just hours and hours of wear. How can it be so lightweight yet so rich in pigment? This stuff is amazing!
    Edition is a great daytime neutral pink that would work on practically anyone. The bendy wand kind of grew on me once I got the hang of it, and I love a doe footed applicator.
    @krista , I share your 5 star love!

  2. OMG!! Empress looks like the perfect color. I want to go to there!
    Seriously though, Hourglass makes amazing products. Their packaging is always stellar and super lux while the product formulas are always outstanding. I can’t wait to try this liquid lipstick!!

  3. I am thinking I need to collect all of these shades–I’m totally in love with how long they last :)
    FYI: Everyone kinda needs Empress. It’s that awesome :)

  4. These look and sound amazing! I am drawn to Rose and Empress! Where can I buy Hourglass??

  5. Wow, the pigmentation on these are amazing! I don’t think the price tag for these aren’t so bad at all, because of the wear you get out of these. Empress and Icon are perfect for right now!

  6. OMG, Rose is beautiful and Hourglass has the BEST liquid glosses, so I can’t wait to try the liquid lipstick!

  7. I really want to try Rose, it looks gorgeous and this is the perfect shade I have been looking for to wear to work. 10 hours of wear?! That’s just ridiculous and makes me want to snatch one up asap.

  8. I tested Riviera and LOVE it. The color is SO HOT RIGHT NOW, and the finish is great. Very pigmented and opaque. It’s incredibly comfortable to wear, and wears much longer than other lip products, but unfortunately, I didn’t get as long a wear time as other testers. Also, reapplying over partially worn off product is a no-no… But I still love this liquid lipstick. The packaging is so sleek, and there’s no fragrance either. I’m kind of obsessed with this, so definitely FIVE stars from me, despite the drawbacks.

  9. Preeeeeeeeeeeeeeeeeeeeetty.

    Edition is my favorite!!!! (Then again, I hoard pink lipglosses and lipsticks!!!!!!! I love them all!)

  10. Thanks for the wonderful review. I’m new-ish to your website. I’ve dropped by a couple of times via PinkSith and each time I have I’m glad I did. I’m definitely signing up as a regular sub. I’ve been waiting for someone to do a thorough review on the Hourglass lip products. I’m a lazy lipstick wearer and tend to stick mainly to lip glosses because they are so easy to reapply. I’m going to go buy one of these asap! Thanks again for the great review and swatches.

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