IT Cosmetics Blurred Lines Smooth Fill Lipstick review and swatches

IT Cosmetics Blurred Lines Smooth Fill Lipstick review and swatches

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IT-Cosmetics-Blurred-Lines-Smooth-Fill-Lipstick-review-2press sample affiliate link

Decisions in life are not always as simple as black and white. The reality is that lines are often blurred. The same can be true with beauty products. Take for example IT Cosmetics Blurred Lines Smooth Fill Lipstick ($24), their latest formula.


Blurred Lines is an anti-aging formula that minimizes the appearance of fine lip lines and evens out your lip tone. It glides on and feels like a luscious lip treatment, as it is VERY hydrating. Ingredients like Collagen, Peptides, Hyaluronic Filling Spheres, Shea Butter, Jojoba and Grape Seed Extract make this product like a little lip spa in a tube!


The trade off is that they’re not very pigmented. Which is fine, sometimes you want a softer look and Blurred Lines delivers. But a word of caution, it’s also has a soft consistency. So don’t twist it all the way up and apply or you’ll break it. (Don’t you hate when you do that?!)


It’s available in the following shades:
• Brave – sheer bold red
• Love –  mauve sheer rose
• Perfect Nude – sheer nude flush
• IT Girl – true vibrant red
• Daring – brownish plum
• Believe – sheer berry flush
• Live – soft sheer pink
• Naturally Pretty – soft natural pink
• Ruby Slippers – sheer red flush

IT-Cosmetics-Blurred-Lines-Smooth-Fill-Lipstick-swatches-2Love, Brave and Perfect Nude swatches in sunlight

I got to try Love, Brave and Perfect Nude, all very flattering shades. This formula did not crease, crack or feather, but wasn’t particularly long lasting either. However, my lips have a tendency to absorb product and nothing lasts, so you might have slightly better results.

IT-Cosmetics-Blurred-Lines-Smooth-Fill-Lipstick-swatchesLove, Brave and Perfect Nude swatches indoors

I have been fighting allergies lately and my lips have been dry. I am amazed at how this really filled in my chapped lips. Because as we all know, chapped lips are not exactly youthful or a sign of vitality! Blurred Lines gave my lips a great boost, which in turn gave me added confidence.

You can get these three shades, Love, Brave and Perfect Nude, as a trio on QVC for $36, which is a $36 savings.

All in all, I love this product and am glad to have it in my beauty arsenal.

we heartsters – what’s your favorite IT Cosmetics product?

Holly is a Midwestern gal living in the beautiful Pacific Northwest. She loves gardening, animals and is a skin care junkie. Holly is always on the quest to try something new or old and live the best life possible.
skin tone: NW 20
skin type: a true combo; normal, dry and oily
favorite beauty product: skincare

6 thoughts on “IT Cosmetics Blurred Lines Smooth Fill Lipstick review and swatches”

  1. Great post, @hao9703 ! I am adoring IT Cosmetics lately! I have this in Daring and it is a nice, sheer wash of plum that makes my lips look amazing. I’d liken these to a high-end tinted balm, perfect for when you don’t want to look too made up–I wear mine to the gym. Because I’m a vain creature :P lol

    I will definitely be checking these out on QVC!

  2. These look so buttery and lovely! Definitely want to try them. I love IT’s Bye Bye Under Eye concealer and the Vitality Lip Flush 4-In-1 Reviver Lipstick Stain–like a soft, creamy mood lipstick for grown ups.

  3. Those are GORGEOUS! I have a hard time picking my favorite IT Cosmetics product… I love their bronzer, their powder, their lipstick, their concealer… but I especially love their brushes. They are so incredibly soft and dense, and cruelty free!

  4. I love IT Cosmetics so much! I got “IT Girl” to test out and it’s super nice on.. The red is rich. I’m wearing as i type! It lives up to all the hype and then some.. Smooth-fill lipstick, it’s hydrating and lasts! Kissing time! I want all of these colors! EXCELLENT!!

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