It’s a jungle in the makeup aisle – navigate it with the L’Oréal True Match App

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Ever wonder why leopards have spots? It may be hard to believe but those standout dots are actually a form of camouflage. It helps them to blend into the environment and is essential for their survival.

A leopard sleeping on the tree

I’ve found something essential for survival too. And with its help, I now have just the thing to camouflage my spots…

L'Oreal Paris True Match App

It’s the L’Oreal Paris True Match App, and it helps you find your True Match amongst their 33 shades of Super Blendable Makeup. It’s easy and spot on!

Light ivory W2 ivoire paleMy True Match

With a simple download on your iPhone, you’re just steps away from your True Match. First it asks you a series of questions that helps determine your tone (how great that an app can help with that?) Things like the color of the veins on your wrist and what color combos and jewelry tones look good on you.

L'Oreal Paris True Match App

Once it narrows that down, you choose your hair and eye color, and define your skin tone (light, medium or dark). Then faster than a leopard on the run, it brings up three options, you choose the one you most resemble and voilà – you’ve got your True Match!

Collage image of a woman using L'Oreal Paris True Match AppHow accurate was my True Match? Check it out!

Easy, right? (Make sure to look up your celebrity match too!) I’m also happy to report that not only is the app fun and accurate, the foundation is rather fab too. True Match Super Blendable makeup is oil free and has an SPF 17. Oil Free is a must for me, but SPF? I’m ashamed to say I usually shy from it, as the smell and feel is always a deal breaker. But True Match is fragrance free (truly!) and light and airy, I never would have guessed it had an SPF.

L'Oreal Paris New True Match

It’s also formulated with something they call Precise Match (a patented color technology). Now, I’ll admit – I don’t know exactly what that is, but it does have a very slight micro pearl finish, so it diffused my skin a bit. Perhaps that’s part of it. What I can say is that even though I thought I had a good match straight from the bottle, it adjusted to my skin tone even more perfectly right before my eyes.

Once you’ve found your match, L’Oreal also offers powder, blush and concealer in the same shades. So you’ll just be matchin’ all over the place!

So readers, has anyone tried L’Oreal True Match? If not, download the app and get camouflaging!

L'Oreal Paris New True Match

L'Oreal Paris LogoTrue Match Matchmaker App allows you to find your precise True Match shade by determining your unique undertone and depth through a series of focused questions.  Once you find your True Match shade you will be able to use the store locator feature to see which stores carry your shade as well as see who your celebrity undertone match is and get other product recommendations based on your unique shade!

leopard photo:, all others: we heart this

Disclosure: Compensation was provided by L’Oreal Paris via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of L’Oreal Paris.


  • Stef Andrews

    Stef is a plethora of things. Amongst them: co-founder of we heart this, photographer, condiment connoisseur, Philly girl in the California desert, borderline hoarder and a hardcore beauty junkie. She also has a touch of wanderlust and, arguably, the cutest dog in the whole world... skin tone: NC 25/30 skin type: oily with a fear of rosacea favorite beauty product: high end skincare and lip products


  1. This is really cool. I’ve seen a new display of True Match foundations at my local Rite Aid and was always curious about how much of a match I really am to these shades. I was very distracted by your nails Stef…did you use Finger Paints “flakies”? I love them!

  2. True Match Super Blendable makeup is honestly my favorite foundation. It performs exactly like the expensive Lancome foundation I used to wear (not surprising since L’Oreal and Lancome are owned by the same parent company) at a fraction of the price. I love True Match pressed powder, too. Just out of curiosity, I downloaded the app after reading your post, @stef , and found I’ve been wearing the right color all along– I’m a W2 just like you, and I move up to W3 in the summer. Cool app, great products!

  3. Love this idea and app! I ALWAYS have such a tough time selecting the right shade when I’m in a drugstore – and rarely make the right pick. I am downloading this to my iPhone and saving my picks for my next drugstore run. I’m pretty impressed that they got such a perfect pick for you @stef and can’t wait to see if the app gets mine spot on (heh) too.

  4. I always have a terrible time getting the right shades of make-up for myself! I am so going to try this app! How fun! :)

  5. What a fun app! Easy to use and goes right with the color, jewelry, vein matches we’ve talked about it past posts. I like how they have you narrow it down at the end too with the three swatches to hold up to your skin – they all looked pretty accurate but I was able to narrow it down. I am curious to know what the other choices were, though, since I don’t think it tells you your runner ups for comparison sake in the store. It says my match is N1, soft ivory. Sounds pretty good, but I’ll see how accurate that is when I go to the store asap to check it out! Great to hear positive reviews on the product, too – very excited for this!

  6. Fabulous Post Stef! Who does not need a little help navigating at the drugstore? As a girl who has a hard time matching up the correct color this app is a dream come true.

    This foundation is a very good quality and I like that the sunblock is built in. A very good friend of mine considers this formulation a step sister to Dior. (Yes–it is that good.)

  7. I need to download this asap! I have such a hard time figuring out my coloring and an even harder time matching foundations. I’m excited to see what it says for me and to try out the True Match Foundation.

  8. Well I did it and it says I’m an N1 too! I will definitely be checking this out to see if the Soft Ivory they recommend for me is a match. I like how it also gave me a example of a good blush for me too!

  9. Am I the last person on earth to have a ‘dumb’ phone!? Rats! I wanna join in on the app fun too! This foundation sounds great. I will do my best to find my color and pick up a bottle!

    1. Don’t worry, click the L’Oreal logo at the bottom of the post and you can use the app on your computer!

  10. I have yet to try any of those L’Oreal foundations but I’m downloading the app now and can’t wait to go to CVS on my lunch break. Woot!

    1. Kinda fun, right? Thanks for the comment Brittany!

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