JK Jemma Kidd summer 2011 review

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Budget beauties – bring out your inner goddess!

photos: we heart this

I ran into Target last weekend to grab a few quick things and was speeding towards the Pet aisle, passing the Beauty section, when something caught my eye and I literally screeched to a halt. What was this wonderland of products featured on the hot pink endcap display? None other then wht fave, Jemma Kidd!

Previous wht posts touched on JK’s career as one of the UK’s premier makeup artists, founder of the Jemma Kidd Makeup School and creator of her very own makeup line. Her JK Jemma Kidd cosmetics have been available at Target since 2008, but the selection had never stopped me in my tracks before now. I vowed to return when I had more time to peruse.

This unplanned encounter was kismet, because what arrived for review in my mailbox the very next day? Two products from the JK Jemma Kidd Grecian Goddess collection. This line, designed to help you “glow like a goddess without torching your budget,” features sunny products for lips, eyes and cheeks. This Greek girl couldn’t wait to dive in!

First I pounced on the JK City Chic Lip Kit ($22), a compact containing a perfect little rainbow of five cheerful colors. Ranging from rose to coral to honeysuckle, each color is a customer fave and selected from either the JK classic couture lipstick or air kiss shine lipgloss collections.

I adore this little palette; every glossy color is beautiful, and each one became my “favorite” until I tried the next one. The lipsticks have a pleasant, barely-detectable scent and flavor. Great stuff!

The smart looking black palette features pink floral graphics and is small enough to fit in any makeup bag, making it perfect for travel. I had trouble figuring out how to open it at first, but once I mastered the initial awkwardness, no troubles. My only complaint about the lipstick itself is that there is not enough of it. Just a few uses of the gorgeous coral, for example, and I could see the bottom of the pan.

Eye shadow addicts will want to check out its sister palette, the City Chic I-Kit ($22). This black palette with white graphics houses five super flattering and wearable shadows in classic nudes and browns.

Jemma Kidd fans may recognize some of these pretty hues, they’re some of the most popular shades from the JK i-design eye colour line. Both palettes contain a double-ended brush that’s a little puny, but does the job on the go.

For my eyes, I tested the Glitterati shadow dust duo, ($18) a liquid shadow/glitter combo. These double sided “pencils” are available in three colors and I tried premiere, a frosty but wearable neutral taupe.

The first side of the duo is a truly lovely liquid eyeshadow applied with a doe-footed sponge tip applicator. Like most liquid shadows, it creased a little by the end of the day but using it with a primer minimized this problem. I found it easiest to apply and blend the shadow using my finger.

Glitterati Eye Shadow Dust Duos: paparazzi, premiere, debut. Liquid alone on left of swatch, with glitter topper on right.

The other end of Glitterati is a roller ball of micro glitter that can be used for “instant glamour.” It’s surprisingly subtle and very pretty. Whichever way I wore it, premiere brightened up my eyes and, yes, made me feel a little bit goddess-like.

Finally, some wht testers received the In Vogue Perfect Blush ($18), a powder blush that has blocks of both matte and shimmer finishes in complementary shades.

In Vogue Perfect Blush: 5th Avenue, Rodeo Drive, South Beach

In Vogue Perfect Blush color choices include 5th Avenue (apricot), Rodeo Drive (pink) and South Beach (bronze). You can use these blushes by swirling all the hues together or by individual shades. I can’t wait to read what wht’s beauty deities have to say – check the comments for their thoughts.

Overall, JK Jemma Kidd delivers a natural summer glow in cute packages with wallet friendly prices. What’s not to love?

we heartsters – does the latest from JK Jemma Kidd have you glowing with joy? Let’s talk JK and her budget friendly beuaty in the comments!

Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. For more info, or any questions, please see our disclosure policy.