L’Oréal Hair Expertise EverPure Cleansing Balm review

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(Hair) Dreams Really Do Come True

“I don’t believe it.” I must have repeated that phrase hundreds of times when I first heard of these purported all-in-one cleansers/conditioners/detanglers. The multitasking drugstore shampoos of the 80’s never worked for me. “Dream on,” I told myself. As it turns out, a lot has changed in the world of multi-tasking cleansing and conditioning as evidenced by L’Oreal with their new line of Hair Expertise Cleansing Balms. Cue the dream…

L’Oreal Cleansing Balms claim to have 6-in-1 benefits: cleanse, treat, soften, condition, detangle and shine. I tried the L’Oréal Hair Expertise EverPure Cleansing Balm ($11.99 for 16.9 fl oz). for color-treated hair. I would have been happy for two of these six benefits. Let me tell you, I am ecstatic!

The Skeptic
First, I’m a little gun shy of multi-tasking shampoos in particular. I have a sensitive scalp, extremely oily hair that is also quite fine (though certainly not thin—I have a lot of it), and a predilection for massive tangles. I have that strange dichotomy of problems that makes daily cleansing necessary (for the oil), and daily conditioning as necessary as it is difficult (fine hair frizzes and fries, and it gets weighed down easily). I have a lot of hair products. For me to use just one seemed downright laughable.


Those 2-in-1 shampoos that we all tried way back when mostly didn’t work for me because they were too heavy. There were silicones and such that weighed hair down, while making it appear dull and lifeless. To get your hair clean again, you needed to get a whole new kind of clarifying shampoo to strip that build-up away. And I still got tangles. I read that this is all scientific: cleansers have a negative ionic charge and conditioners have a positive charge, thus repelling one another. So you see where my skepticism comes from?


The Results
I have shoulder length hair and it takes about ten pumps for me to fully distribute this balm. There is no lather. Once distributed, your hair will feel enveloped with silk. I pile the hair on my head and go about my shower business, then rinse my hair thoroughly (this is key because without lather to see, it’s a little more difficult).

My OMG moment comes out of the shower when combing my hair. Tangles are non-existent. This stuff is better than my best detangler to date.

I was worried my scalp would react poorly with the addition of oils, but in actuality, it’s never been healthier! Another bonus is that my hair stays cleaner looking longer than with any other shampoo I’ve used in memory.

Honestly, this Cleansing Balm is a game changer for me.

The Reason Why
The reason why these cleansing balms are different is that, first off, it is sulfate-free, paraben-free, silicone-free. There are natural oils and botanicals that clean your hair without stripping it. Somehow, an equalization of oils takes place, leaving my hair super soft, likely because I’ve not been stripping the surface oils only to have my oil glands overproduce.

L’Oreal Cleansing Balm is available in three types: EverPure (the one I tried) for color-treated hair, EverCurl for curly hair and EverCreme for everyone else.

Honestly, this Cleansing Balm is a game changer for me. I must say that I absolutely would never have tried this on my own; my skepticism was that great. Now, I can’t imagine using anything else ever again. It’s that good. The fact that this is $11.99 is almost inconceivable to me—I would pay twice as much (SHHH!).

I am officially a Daydream Believer. We hearsters, can I make a believer out of you?


  • sherrishera

    Sherri is a writer, dog lover, old movie fanatic, history detective, political junkie, fashion pundit and social media consumer advocate. “A fancy dinner and expensive champagne are better than writing a rent check any day of the week.” skin tone: NC 25 skin type: oily/sensitive favorite beauty product: anti-aging anything


  1. I have this exact conditioning wash in my shower right now–isn’t it fabulous? I have really hard well water that can be very damaging to my hair, plus I’ve been going to the gym, so I wash my hair twice a day now. This conditioning cleanser has been a life saver. My highlights look fresher longer, my ends aren’t crispy. It’s magical. My only tip for use is to be sure to use a deep cleansing shampoo about once a week to really clean your scalp or you might feel some buildup. Great post, @sherrishera!

    1. @krista I think that first week I used it I experienced build-up, but only because I realized I wasn’t rinsing it thoroughly enough. Rinsing it completely (so it didn’t feel slippery) changed that enirely–and my hair was still easy to comb through. I use this every day (or every other since my hair stays cleaner longer) and I haven’t had a problem with buildup.

  2. I have been thru a bottle of EverCrème Cleansing Balm-for Dry and Damaged Hair, already and on to my second! Definitely hooked. This is GOOD stuff and I’m glad that it really works. Getting used to the low-lather cleansing conditioner was not hard for me.. It’s more like a treatment to me, which also smells wonderful. Imagine this, in one step, it cleanses, conditions, treats, detangles! However, I like to leave it in longer than 3-5 minutes as suggested. And to make it even better, no sulfates no parabens or silicones. Yep, that’s cool too!

    1. I am at the end of my 2nd bottle and ready to buy my third! I know my review is effusive in its praise, but WOW I sure do love this stuff!

  3. I got so excited for the product that I neglected to mention that part that @irene brought up–the fragrance! The fresh herbaceousness is quite refreshing and invigorating. Seriously, there isn’t a single negative for this product that I have experienced. Nada.

  4. I’m so intrigued to hear that this conditioning cleanser works well for oily hair. “fresh herbaceousness”– ok, I need to try this!

  5. Hey @sherrishera, does this help with the frizz factor or will the frizz-prone probably still need a separate product for that?

    1. @heather I haven’t got curls, so I can’t speak to that kind of frizz, but I do have frizzy ends (yuck) and this certainly addresses those without need of another product!

  6. I am on my second bottle of this and it is a necessity for me. I have issues with my scalp being easily irritated-even by my on sweat. This gently cleanses and I don’t have to use the argon oil on my scalp that I used to have to use. Yes it has an herbaceousness to it, but your hair dries and it just smells good-not necessarily rosemary-ish. I love it!!! I am planning to have about 4 inches cut off and I can’t wait to see if it helps control my menopausal frizz that I develop when my hair is shorter when in humid conditions. About once a week I do have to use a conditioning shampoo on the ends of my hair to get out all the hair spray. Then, I finish up with the LECB6 and I get the best of both worlds.

  7. Jaime Leadman says:

    Why have they discontinued this, which is my favorite and only shampoo conditioner that I ever want to use. Where can I get bottles??? Help!

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