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Pick a shade you like, it’s going to be there for a while…
The ads for MAC’s new launch Styledriven told me everything I needed to know before I read a single word. They feature a close-up of a classic beauty, her hands planted on the wheel of a vintage car, her makeup precise and a little shocking. She seems to be driving between the film noir past and a futuristic world where makeup lasts and lasts.
Welcome to MAC’s “future-forward pro-longwear technology,” which has joined the permanent collection (hooray! ~wht) in a dizzying array of colors that could drive me to a full-blown obsession. Today we take a look at the lip products: twelve Lipcreme colors, nine shades of Lipglass, and ten pencils round out the new lip offerings, and I got to test a generous selection.
Let’s start with the Pro Longwear lipcreme. We received four shades (as shown, from left):
Endless Drama – Dark and frosty berry red
Soft Sell – Warm and light pink cream
Positively Dashing – Medium plum berry cream
Dress It Up – Bubble gum blue-based pink cream
Lightweight and velvety, billed to last twelve hours, the Lipcreme comes in a skinnier than lipstick tube and has a flat, slanted tip that let me apply it precisely.
I tested two of the cream colors, Soft Sell (a “my lips but better” warm pink) and Positively Dashing (a wearable for daytime cool mid-toned berry). Both went on smoothly, and had all the benefits of a lip stain (seriously long wear despite eating, drinking, and even nervous lip biting) and none of the problems (like uneven wear or major dryness). If you’re looking for lasting color, I’ve never found a better performing product than this.
Next, the Pro Longwear Lipglass. We received five colors (as shown, from left):
Full Speed Ahead – Bright pink cream
Lasting Achievement – Plum Berry with very subtle shimmer
Driven by Love – Pure bright red with very subtle shimmer
Dark as Night – Blackened plum with very subtle shimmer
Whoops – Neon coral-orange cream
I tested two, Dark As Night (a dramatic deep goth-y eggplant with pearlized sparkle) and Driven by Love (The prettiest blue-red I’ve ever seen, with slight pearly glimmer. It’s like a vinyl Valentine, and I love it!) For me, the Lipglass colors are the star of an overall stellar collection. They last at least six extended hours and feature a brand new flexible doe-foot applicator designed to handle the thick gloss formula. The unique flat surface swooped the gloss over my lips easily, and the colors… perfection!
You might be wondering, how could Lipglass possibly last six hours? This is how: it’s a totally new and different texture—much thicker than regular Lipglass, yet the applicator handles it with perfect control and precision. It’s a little sticky, but that’s a small price to pay for gloss that really does last.
And last up, Pro Longwear Lip pencils. We received six of the new colors (as shown, from left):
More to Love – Dark hot pink
Absolutely It – Plum
Morning Coffee – Plummy rose
Staunchly Stylish – Peachy nude with a tiny bit of shimmer
Bittersweet – Dark brown
Nice ‘n’ Spicy – Pinky nude
I’ve always loved MAC’s lip pencils, but these Pro Longwear versions are a whole new world of long-lasting color. They’re creamy but also retain their shape for a smooth line every time. They’re soft enough to be used over the entire lip instead of lipstick (but maybe a little drying for that purpose), and designed to perform for up to fifteen hours. I tried two, Morning Coffee (a mid-tone rose that looks great even on warm-toned skin like mine) and Nice ‘n’ Spicy (described by MAC as pink cinnamon stick, this color has replaced Spice as my all-time favorite lip liner. It combines a spice-y, universally flattering color with the groundbreaking, smooth new formula).
Styledriven gives us lips of the future with a serious nod to the glamour of the past. Drive, I say… to the MAC counter. And step on it, sister! we heartsters, have you tried these yet?
Here’s the whole Styledriven Lip launch…
Pro Longwear Lipcreme
Soft Sell – Light yellow-pink (cream)
Dress It Up – Light blue-pink (cream)
So Very Good – Mid-tone plum with pearl (frost)
Till Tomorrow – Mid-tone dirty mauve (cream)
To The Future! – Dirty neutral pink with pearl (frost)
Good To Go – Loudmouth orange (cream)
Love Forever! – Bright blue pink (cream)
Positively Dashing – Mid-tone berry blue-red (cream)
Extended Play – Dirty red, yellow undertone (cream)
Prolong – Clean red with blue undertone and pearl (cream)
Endless Drama – Deep berry blue-red (frost)
Soulfully Rich – Deep dirty purple with red pearl (cream)
$17 U.S./$20 CDN
Pro Longwear Lipglass
Patience, Please – Light pink-blue
Ready or Not! – Neutral light coral with slight pearl
Infinitely Likable – Light pink
Show Me! – Mid-tone neutral plum
Whoops! – Bright coral
Full Speed Ahead – Bright pink-magenta
Driven by Love – Red-blue with slight pearl
Lasting Achievement – Midtone purple with slight pearl
Dark as Night – Deep dirty purple with slight pearl
$18.50 U.S./$22 CDN
Pro Longwear Lip Pencil
Etcetera – Creamy beige
Nice ‘n’ Spicy – Pink cinnamon stick
Staunchly Stylish – Pinky beige
Morning Coffee – Dirty rose
Absolutely It – Soft burgundy
In Anticipation – Soft yellow pink
What a Blast! – Bright orange
Kiss Me Quick – Yellow red
More to Love – Intense bluish pink
Bittersweet – Intense brown
$18 U.S./$21.50 CDN
Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. For more info, or any questions, please see our disclosure policy.