Milani Lip Intense Liquid Color - swatches and review

Milani Lip Intense Liquid Color – swatches and review

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Press Sample

Like You Just Stepped in a Big Pile of Sassy!

Sass. I’ve got it and I’m going to let you all know how to get it – on the cheap! Milani Cosmetics once again delivers bewilderingly great product at an affordable price with their new Lip Intense Liquid Color ($6.49 each).

Here’s the lowdown. There are four wickedly great colors (I won’t say “to choose from” because, c’mon, they’re less than seven bucks a pop – just spring for all of them.)


Red Extreme 01 – a vibrant, true-blue red
Pink Rave 02 – hot pink
Fiery Coral 03 – bright yellow pink
Violet Addict 04 – bright magenta with a hint of violet


These extraordinary colors are housed in brightly colored, flattened tubes and have sponge applicators. They apply like a gloss but dry like lipstick – slightly matte but with noticeable sheen so that lips appear moist but not glossy. The color is intense (heck, it’s in the name) and has some serious pigment. Sass.


I tried all but the Pink Rave and found them surprisingly easy to wear. These are bright colors but they are far from garish or clownish. The wear time is comparable to a good lipstick; for me that’s about three hours of intense color plus a couple more of faded stain. Also, these wear evenly and don’t pill or peel like some other long-lasting liquid lip colors at this price point.

Milani-Lip-Intense-6Milani Lip Intense Liquid Lip Colors: Red Extreme, Pink Rave, Fiery Coral, Violet Addict – in sunlight

Milani Lip Intense Liquid Lip Colors do feather a bit more than I notice with most of my lip colors but, since these are both liquid and intense, it isn’t surprising. As luck would have it, I was also sent an amazing Milani Anti-Feathering Lipliner ($4.49), a colorless liner that fills in lines and keeps your amazing color from bleeding.

Milani-Lip-Intense-8Milani Lip Intense Liquid Lip Colors: Red Extreme, Pink Rave, Fiery Coral, Violet Addict – indoors

The only thing I’m not in love with about Lip Intense Liquid Color is the scent. They smell kind of like Pixie Stix taste: sweet and unnatural. The scent disappears, however, as soon as the pigment dries—so no worries here, they’re still wonderful! Sass.

So, what’s up with all that SASS? A girl of maybe 9 or 10 said it to me today as I burst through the doors of local juice joint in my long, flowy dress and Fiery Coral Lip Intense Liquid Color. It all seems so dramatic now. SASS. Darn right. (And we can’t help but think of this classic SNL sketch starring the much missed Phil Hartman! ~ wht editors)

we heartsters – Do you think Milani Lip Intense Liquid Color can up your Sass appeal?

photos: we heart this, swatches shown on NC25/30 skin tone

Sherri is co-author of What Would You Do With This Room? My 10 Foolproof Commandments to Great Interior Design, and of course, a wht writer!
skin tone: NC 25
skin type: oily/sensitive
favorite beauty product: anti-aging anything

13 thoughts on “Milani Lip Intense Liquid Color – swatches and review”

  1. As always, @sherrishera , you’ve come up with the perfect description—- Sass is the word of the day! I don’t know how Milani packs so much pigment into these nifty little glosses, but Sass should be listed as the #1 ingredient. I tested Pink Rave, and you aren’t kidding about the intense color and the long wear time. I’m carrying the tube in my makeup bag right now—- because it’s so cute and easy to carry, not because I’ll need it for touch-ups! The Anti-Feathering liner keeps the color in check as promised. You’re absolutely right, for $6.49, I can afford to give the other three colors a whirl, too. Which is your favorite of the three you tested?

    1. Oh gosh, I think my favorite is the Fiery Coral. It’s just screams “LOOK AT ME!” Then again, that Red Extreme is so classic and bright. No, Fiery Coral. No Red Extreme. No…

  2. “I won’t say “to choose from” because, c’mon, they’re less than seven bucks a pop – just spring for all of them.”

    Girl, you are like the voice in my head that gets me in trouble every time I head to the makeup counter or beauty aisle! I promise to be good, and then I hear that, “Nah! Buy them all, you know it’s a good price!” :-)

    I’m going to have to check out Rd Extreme for sure, but Violet Addict is on my list too; I’ve learned to branch out a bit more with magenta and violet lip color and I love it!

  3. As a happy tester of the Red Extreme and the Anti-Feathering liner, I can indeed confirm the sass factor of these bad boys. I’m a little bit of a baby when it comes to wearing red, but the color is so vibrant and true, and I felt much more smudge-proof layering the liner underneath. I like the formula of these so much that I immediately went out and bought the other three colors AND a back-up liner. For the price, these products are totally on point. I agree that the smell can be weird–two of mine actually kind of smell frosting-ish, while the other two have that plastic-y candy scent-but the scent does dissipate immediately, so no biggie.

  4. Gorgeous colors and pigmentation–and I’m so glad to hear that you like the formula! I have a hard time with long wearing liquid lipcolor pilling or wearing unevenly, even more expensive ones, so I’m beyond excited that you didn’t have that problem with these, and that they’re LESS THAN $7 a piece!! (Seriously, I’m going to buy them all…)

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