PUR minerals double ego eyeliner review

we heart this: PUR Minerals Double Ego Eyeliner

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Here’s why it’s our Product of the Week…

Name: PUR Minerals Double Ego Eyeliner ($21)

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What it does: Double Ego is a dual ended eyeliner, pencil and liquid in the same shade.

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Why we love it: Have you ever packed a makeup bag for a getaway, only to end up hating every packing decision you made? That pretty much describes ever trip I’ve ever taken (unless I over pack, which is a whole other story). Double Ego has arrived to assure that I no longer have regrets…at least not in the eyeliner department.

PUR-Minerals-Double-Ego-eyeliner-liquidMadagascar, Milan, Bora Bora, Bali and Rio de Janerio

Here you get a pencil and liquid liner in one lil’ multitasking stick. Talk about convenience!

PUR-Minerals-Double-Ego-eyeliner-pencilMadagascar, Milan, Bora Bora, Bali and Rio de Janerio

I like to think the name “Double Ego” refers to the switcheroo you can do with these. If you want a simple, traditional line, use the mineral pencil. Go on and smudge it if you like. Or, use the felt tip liquid liner for a cat eye. OR, if you’re like me and you’re halfway through applying the pencil only to think “you know, a cat eye would actually be better…” totally switch midway! Because they’re the same shade they work beautifully together.

Indecision aside, most of my cat eye looks start with a pencil anyway. I like laying a thick line with pencil then fine-tuning with liquid.

Both ends are long wearing, but the liquid is even more so. I really had to put some muscle in it to get the swatches off my arm. Both ends are also nicely pigmented with inky rich tone.

PUR-Minerals-Double-Ego-eyeliner-swatches

The shades are all named after exotic locals. The swatches from left are:

Madagascar – Chocolate Khaki with gold shimmer (this is the only shade with shimmer that I tried)
Milan – Black Ink
Bora Bora – Royal Blue
Bali – Emerald Green
Rio de Janerio – Dark Purple

The line up also includes:
Queensland – Aquatic Teal
Tasmania – Dark Chocolate
Swiss Alps – Frosty Pewter

A final note: James Vincent was raving about these when I attended the Makeup Show Los Angeles Press preview. And honestly, if James raves, I listen. You should too.

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we heartsters – do you agree that Double Ego is just one the most genius things ever?

Stef is many things. Amongst them: co-editor of we heart this, photographer, condiment connoisseur, Philly girl in the California desert, borderline hoarder and a hardcore beauty junkie.
skin tone: NC 25/30
skin type: oily with a fear of rosacea
favorite beauty product: high end skincare and lip products

6 thoughts on “we heart this: PUR Minerals Double Ego Eyeliner”

  1. Best of both worlds! I too have a tendency to change my mind halfway through, so having a perfect shade match would solve a lot of headaches! These look like they have really great pigment too. Can’t wait to check them out!

  2. How did no one ever think if this before??!!! I must -MUST have these!! The colors, the endless possibilities – just simply beautiful. Thank you for showing me what I’ve been missing!

  3. This is the best idea ever–I always do my top lid with liquid liner and switch to a pencil for the lower waterline, so this is perfect! And Bali looks beautiful; such an intense shade.

  4. I just got the blue in my BoxyCharm this month and LOVED it. It tested the ‘marathon training’ of this week – and could only get it off with my Estee Lauder eye makeup remover. Good stuff!!

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