tarte multiplEYE primer and Lights, Camera, Lashes! mascara review

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photos: stef and marilyn for we heart this

Those of us at we heart this are huge fans of tarte cosmetics’ quality products, and our Green Monday readers are always thrilled with their eco-friendly philosophy. Not only do tarte products look fantastic on your face, they’re free of parabens, phthalates and synthetic fragrances.

In addition to having gorgeous packaging, like their signature purple faux croc, an increasing number of tarte’s products have packaging that is made from recycled or recyclable materials.

Tarte is definitely one of those brands that gets me excited every time I try one of their products, so I was especially excited to receive both the latest, tarte’s multiplEYE primer and the greatest, their legendary Lights, Camera, Lashes! mascara for review.

Let’s start with one of tarte’s newest products, the clinically proven lash enhancing multiplEYE primer ($22) which is part of their three step system for longer, fuller lashes (in addition to the primer, there is also a multiplEYE serum and a multiplEYE mascara).

The multiplEYE primer claims to give you immediate results by increasing the appearance of lash volume by 739%. The ingredients supposedly contain conditioning nutrients to “stimulate lashes from root to tip.” The brush is a spiral mascara brush, and applies a LOT of product to your lashes – the results can be a tad clumpy.

The formula itself is white, with tiny fibers in it to give you length and volume. As the name suggest, this product is meant to be used under mascara to see more dramatic lashes than mascara alone. The formula wasn’t irritating, and it did seem to keep my lashes in good shape. I didn’t have any problems removing the primer either. I didn’t notice that using this primer permanently changed my lashes, but it does give lashes a boost.

Now onto the classic, Lights, Camera, Lashes! mascara ($19). This is not a new product, but an old standby for many tarte-lovers (Carrie Underwood supposedly loves this mascara too). The wht team has previously reviewed and loved the waterproof Lights, Camera, Splashes! mascara, so I was thrilled to test out the famous, non-waterproof version.

This mascara promises that it will not only lengthen and volumize your lashes using rice bran and carnauba waxes and provitamin B5. It also helps curl and conditioneyelashes using synthetic film formers and natural olive esters. Lights, Camera, Lashes! says it’ll give you “bombshell lashes worthy of a freeze frame,” claiming to increase lash volume by 424%. Also, the purple faux crocodile packaging is just fun.

The brush is your standard bristled mascara brush. I personally had to wipe the wand off before using it, to avoid getting clumps of mascara on my lashes. The formula seems to have very small fibers in it that appear to increase the length of your lashes.

I would say that it definitely does all of the things it claims to do (lengthen, volumize, curl and condition) – and without smudging, flaking or irritating my eyes. It’s even sweatproof–it survived a trip to the gym. Loved it. Really, Lights, Camera, Lashes! gives your eyes a very nice dramatic look.

Now, let’s see them in action:

naked lashes

multiplEYE primer only

multiplEYE primer with Lights, Camera, Lashes! mascara

Nice, huh? Combined, these two products definitely add a LOT of length and volume to your lashes. The pictures pretty much speak for themselves. My grandma even thought I was wearing fake lashes!

Pros:
•Dermatologist tested
• Cute packaging on the mascara
• No flaking, smudging or irritation
• Gives you dramatic lashes!

Greens:
• Cruelty free
• Free of a lot of the nasty chemicals typically found in makeup

Cons:
• A little spendy, especially if you buy both.
• The primer can leave your lashes looking a little bit spidery.

For ladies who love glamorously long and full lashes, these tarte products will definitely help you get the look!

Marilyn is a makeup maniac and slow but stubborn runner. She loves color coding her day planner, reading celebrity gossip and drinking good wine. Marilyn blogs about makeup and fitness over at her blog, Lipgloss and Spandex.

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