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Nonstop loving for Urban Decay’s latest liner
Color makes me crazy in the best possible way. As a child, I would get frantic with excitement at Back to School time because fall meant a new box of crayons. Now I’m having that same rush of color excitement, except this time, it’s color for big girls: Urban Decay 24/7 Liquid Liner ($18).
I didn’t think it was possible to love Urban Decay liners more than I already did. Their 24/7 pencils are the ones I reach for automatically in almost every situation. Although I love the look of liquid liner, it can be tricky to apply for even the most practiced hand.
Leave it to UD to solve this problem in a technicolor way! The ads say their new 24/7 Liquid Liner can draw lines “so sharp they could cut glass.” But reading this didn’t prepare me for such complete control. How did they do it? The slender brush gives the most precise line I’ve ever seen, allowing me amazing agility for the perfect application every single time. No need to remove excess liner from the brush, either. It comes out of the tube with the exact amount for a flawless line. Shake, open, apply. Spectacular!
In the unlikely case of mistakes, I found I had a minute or two for cleanup before the liner set into a waterproof marvel. And I do mean waterproof. I went to see The Help wearing full makeup and cried through the entire movie, dabbing at my eyes for over two tearjerking hours. I emerged from the theater wearing eyeliner alone, and it still looked amazing!
Now let’s talk about color. 24/7 Liquid Liner is available in 11 long-lasting matte, slick and shimmery shades, and I tested two: Radium, bright blue with a silver sparkle. Applied in a thin line, Radium is subtle enough for day. In a bolder line, it offers plenty of nighttime drama. And Demolition, a deep matte chocolaty brown, which I’ve discovered is a worthy substitute for black, giving a slightly softer, modern look.
UD claims these liners will “satisfy our color lust,” but I can’t help it. I’m greedy for color and I need more, more, more! I’m not going to be happy until I add at least a few more of these to my collection.
Bobby Dazzle – pure silver with iridescent sparkle
Demolition – deep espresso brown, practically black
El Dorado – pure yellow gold with gold sparkle
Perversion – inky blackest black
Radium – bright cobalt blue with silver and cobalt sparkle
Retrograde – blackened purple with purple and blue sparkle
Revolver – dark charcoal gray with iridescent silver sparkle
Sabbath dark matte navy
Siren – teal with a blue shift sparkle
Smog – medium brown with golden shimmer and iridescent sparkle
Woodstock– hot pink with iridescent sparkle
• Unique skinny yet firm liner brush offers precise control every time.
• The brush wand isn’t too stiff, so it’s easy to maneuver .
• Lust-worthy array of colors, ranging from subtle to outrageous.
• Stays on as long as you’d like.
• Created without animal testing, of course.
• It takes a little work to get it off, which is really a pro if you’re looking for a waterproof product.
we heartsters and testers, are you having a nonstop love affair with Urban Decay’s 24/7 Liquid Liners?
Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. For more info, or any questions, please see our disclosure policy.