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Because sometimes, you don’t wanna be Naked!
Before you read any further, there are two things that you should know about me: 1. I love when makeup companies come up with innovative products (the concept of eyeshadow primer practically made my head explode in excitement, but the vibrating mascara and powder trend kind of freaked me out). And 2. I’m kind of obsessed with Urban Decay. If it’s possible to have a girl-crush on a makeup brand, I’m pretty sure the intensity of my crush on Urban Decay rivals that of a tweenage girl’s crush on Justin Bieber.
Urban Decay is smart and witty without being brash. They’re unapologetic in their love of color and of 100% cruelty-free products. The quality of Urban Decay products is consistently amazing, whether it’s color product, makeup tools or other beauty products. Their edgy style of product packaging is award-winning, and for good reason–it looks like it could be in some cool downtown art gallery (see above). Urban Decay points out that “although UD fans around the world might approach our products in wildly different ways, we’ve noticed they share an independent spirit that unites them.” Which is why Urban Decay products are so popular with the we heart this team!
The new, limited edition Book Of Shadows IV ($64) embraces some of the best aspects of prior Book of Shadows versions, and then improves on them by adding a full sized 24/7 Waterproof Liquid Eyeliner in Perversion (carbon black), travel sized Supercurl Curling Mascara in black and portable speakers to use with the five online makeup tutorials.
As before, this Book of Shadows comes with a travel sized original Primer Potion and has 16 colors, 10 of which are new shades (woot! ~wht). The Supercurl mascara has a curved plastic applicator, which easily coats your eyelashes. The formula does seem to have a very slight curling effect on my lashes.
The 24/7 liquid liner has replaced the two mini 24/7 eyeliner pencils that typically came with the Book of Shadows, which I would consider an improvement since I have been dying to get my hands on another 24/7 Liquid Eyeliner. And though the pencils are great, I already have plenty of those from other palettes. The 24/7 Liquid Eyeliner is a truly pigmented black, with an easy to use brush applicator. It can create a sharp line for a cat-eye look, or it can be smudged out for a softer look.
The keychain speaker is cute and easily connects with my phone using the included cord. I had a little difficulty scanning the QR codes and getting the videos to play on my phone, but the tutorials themselves were easy to follow.
I tested four of the five tutorials; Monochrome, Smoke Out, Crystallize and Naked. As always, all of the included shadows were incredibly smooth in texture, and most were highly pigmented. This palette is really an amazing deal–I calculated the total cost of of all the included products (excluding the keychain speaker), and you’re getting a $200 value.
Here’s a look at the tutorials…
-An amazing value.
-Includes great new products and limited edition colors.
-Beautiful, innovative packaging.
-Speakers and tutorials were kind of underwhelming.
-Palette is a bit large and clunky.
-Some shades are too glittery, some are too sheer.
Once again, Urban Decay redefines the makeup palette. But would we expect anything less?
Any Book of Shadows IV lovers out there?
Marilyn is a makeup maniac and slow but stubborn runner. She loves color coding her day planner, reading celebrity gossip and drinking good wine. Marilyn blogs about makeup and fitness over at her blog, Lipgloss and Spandex.
Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. It also may contain an affiliate link, a link that gives us a small commission if you purchase the item. For more info, or any questions, please see our disclosure policy.