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If you’re a makeup lover, unless you’ve been hiding under a rock for the past few months, you’ve been hearing the buzz about Illamasqua. For a beauty blogger, it’s been exciting to follow. News spread quickly of The new MAC (gasp!), a line that had makeup artists everywhere, both professional and self taught, singing it’s praises. And now, what started as a whisper has turned into a roar, as the once hard-to-get UK brand has celebrated it’s second month at Sephora. We heart this were sent a package of products so that we could see for ourselves just what all the fuss is about.
It’s easy to see why the comparisons were made; both are highly pigmented, progressive and fashion forward. Luckily, both lines can happily co-exist. Two beautiful options is a very good thing!
Launched in only November of 2008, the line has quickly become one of the most sought after. And rightfully so, Illamasqua has a great story with amazing products to back it up. And it all stems from one thing, art. The line is an artists dream, whoever the artist may be; makeup artists, performers of all type or an individual wishing to express what they feel. And what do artists crave most? Color! Let me tell you, Illamasqua delivers; intense, true, long lasting color.
As if color pay off isn’t enough to make me, art school graduate and makeup connoisseur, fall head over heels with Illamasqua, there’s their homage to those seen as “alternative” (anyone who falls outside the norm). They celebrate creativity in all forms, take inspiration from anyone who chooses to be different and encourage the bolder person hiding inside all of us to come out and play!
The perfect blend of those two factors (art and the unconventional) is best illustrated by their Art Team, a group of three uniquely talented individuals from the worlds of alternative music, art, and fashion. Chosen “to champion individuality and push the boundaries of creativity and self-expression.” The muses of Illamasqua, if you will. They are make-up artist Alex Box, musician and contemporary artist Anja Huwe, and the most exciting for me, Dave Vanian, lead singer of UK punk forefathers The Damned!
Are you getting what we’re saying? This is not your Mom’s makeup line. And we love them for it.
We got to check out the following amazing products:
Powder Blusher in Katie – a beautiful, light milky pink. Though it’s light and rather demure looking in the package, I hear it goes on like gang busters. Our resident blush addict will give you the skinny in the comments.
Sheer Lipgloss in Tantrum – deep violet sheen. Is there any question that I grabbed this immediately? As the site’s lip gloss junkie, it was my duty. Plus,there it stared at me with all it’s sparkly regalia, looking like Prince in lip gloss form!
Pure Pigment in Involve – violet shimmer loose powder. So much more than just eye shadow! Metallic, high-shine, pure-color powders are made to be played with and mixed with anything.
Nail Varnish in DWS – cement gray. Of course Illamasqua would have the hottest trend for fall, the grey nail. Plus, it’s hard wearing and chip resistant (and only one in a long line of really exciting colors).
Review team-what did you think? Is this beauty worth the buzz? And readers, if you’ve tried the line (or are dying to) let us know!