Madison Reed Review: At-Home Hair Color Products To Try!

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Is it frustrating to invest in a hair color that promises professional results but fails to deliver? 

Maybe you’ve never heard of Madison Reed, the hair color brand that’s making waves in the beauty industry. If you’re curious, it could be the answer to your hair woes! 

A Madison Reed model with long brown hair posing on a gray background.

In this Madison Reed review, we’ve explored the brand’s range and pored over customer reviews. Let’s find out whether this brand can live up to its promises.

So read on, and let’s see if Madison Reed could be the hair color hero you’ve been waiting for.

Madison Reed Color Reviving Gloss
Editor's Choice
  • Effectively revives  fading hair color
  • Does not cause hair damage
  • Has rich tones
Madison Reed Pro Color Tool Kit
Budget Pick
  • Includes all tools needed to color your hair at home
  • Suitable for all hair types
  • Excellent coverage and rich color
Madison Reed Light Works Balayage Highlighting Kit
Premium Pick
  • Natural-looking highlights
  • No-mess application
  • Easy two-step process application

About Madison Reed

Who They Are

Madison Reed is a brand that specializes in at-home hair color products. It was founded by Amy Errett and named after her daughter, Madison.

Why They Stand Out

  • Madison Reed distinguishes itself in the beauty industry by building trust through authenticity and a commitment to quality in their products and services.
  • Their sense of responsibility extends beyond product excellence to community involvement and environmental consciousness.
  • They prioritize safe, nourishing ingredients, adhering to strict EU safety standards, and their products are free from harmful chemicals and cruelty-free certified.

What They Believe In

  • Madison Reed’s dedication to diversity and inclusion is evident in their hiring and operational practices.
  • At its core, Madison Reed transcends the notion of hair color as a mere beauty product, viewing it as a tool for empowerment, self-confidence, and a way to contribute positively to the community.
  • This ethos makes them more than just a hair color company; they are a brand with a conscience, deeply embedded in ethical practices and values.

What People Say

You will find a lot of good Madison Reed reviews on their website. Some users mention that their products make a huge difference to their hair and make it bright and shiny.

This is because Madison Reed’s hair color formulas are also enriched with nourishing ingredients like argan oil, keratin, and ginseng root extract to help protect and strengthen hair.

A woman is getting her hair dyed by Madison Reed using a black comb while wearing plastic gloves.

Madison Reed Review: 7 Products You Need To Try!

Now let’s move on and dive into the different Madison Reed products and their reviews.

Madison Reed Light Works Balayage Highlighting Kit

Are you tired of spending a fortune at the salon to get natural-looking balayage highlights? Look no further than the Madison Reed Light Works Balayage Highlighting Kit!

Key benefits: Gentle on your hair; helps you achieve the perfect tone for your highlights; easy-to-follow instructions


  • All-in-one kit that contains everything you need for at-home balayage highlights
  • Finish Toning Glaze for perfect highlights
  • Ammonia-free formula

User reviews of Madison Reed Highlights Kits agree that you’ll say goodbye to expensive salon visits and hello to beautiful, salon-quality hair at home with this product!

This kit provides all you need for salon-quality highlights at home.

With a two-step process, it lightens and tones your hair using hair-loving ingredients like keratin, argan oil, and ginseng root extract. Choose from four beautiful colors.

The kit includes a wishbone balayage tool and a fool-proof, no-mess clay-based cream formula.

Simply use the Lightening Cream and wishbone applicator for highlights, then apply the Finish Toning Glaze for perfect tones and improved hair condition.

Madison Reed Balayage receives positive reviews for its excellent coverage, but some users find the provided applicator tricky. Consider using a different applicator for an easier process.

Madison Reed Radiant Hair Color Kit

Great reviews of this Madison Reed hair dye say this ammonia-free permanent kit delivers superior gray coverage and multi-tonal, natural-looking results without any harsh hair color ingredients.

Key benefits: Long-lasting coverage; leaves hair feeling healthy; natural-looking results


  • No harsh ingredients
  • Cream-based formula
  • Complete DIY hair kit

Are you tired of dull, lifeless hair? Look no further than Radiant Hair Color!

Radiant Hair Color offers beautiful, long-lasting results at home with a gentle, cream-based formula.

Each kit provides everything you need for easy application, and an independent study confirms its hair-improving properties.

Positive reviews highlight reduced irritation during application, excellent coverage, and soft, manageable hair afterward.

Dermatologist-tested, this Madison Reed hair color avoids the damage associated with harsh chemical-based dyes.

Madison Reed Color Therapy

Searching for a hassle-free method to revamp and tone your hair color, avoiding harsh chemicals or costly trips to the salon? Consider the Madison Reed Color Therapy Hair Mask!

Key benefits: Deeply conditions hair; precise color deposition; refreshes and enhances your color


  • Powered by positively charged SmartDye Technology for precise color deposition
  • Easy in-shower treatment takes just five minutes
  • Cruelty-free and no harsh ingredients

Refresh your your color in just five minutes with Madison Reed’s Color Therapy!

Madison Reed Color Therapy Hair Mask is perfect for maintaining or refreshing hair color between salon visits. 

Powered by SmartDye Technology, it selectively infuses color and provides intense moisture without harsh components like ammonia or parabens.

Simply use it in place of your conditioner after every other shampoo, two to three times a week, for color upkeep. Comb through for even distribution. 

Positive reviews note a tint added in just five minutes, along with enhanced shine. Each tube offers approximately four applications.

Madison Reed Pro Color Tool Kit

If you're on the hunt for a way to bring that salon-level hair color application into the comfort of your home, the Madison Reed Ultimate Pro Color Tool Kit is just what you've been searching for!

Key benefits: Easy to use; excellent coverage; salon-quality result


  • Reusable brush, bowl, comb, and clips
  • No metal components to ensure no chemical reactions with hair dye
  • Contains nourishing ingredients

Feel like a professional with this complete kit and achieve professional-like results with the Madison Reed Pro Color Tool Kit!

This seven-piece hair dye kit is suitable for all hair types and lengths, providing neat and easy application. 

It features a non-metallic mixing bowl, an ergonomic color application brush for sectioning, four no-slip sectioning clips, and a wide-tooth comb for even coverage from root to tip.

Users praise the Madison Reed Hair Color Kit for lasting coverage that gradually fades after a few washes. It’s lauded for being easy to use and clean.

Madison Reed Root Perfection Permanent Root Touch Up

Get beautiful hair with this high-coverage root touch-up product from Madison Reed!

Key benefits: Quick fix takes only 10 minutes for 100% gray coverage; permanent root touch-up; blends seamlessly


  • Ammonia-free permanent root touch-up
  • Cruelty-free and free from harsh ingredients 
  • Kit includes two applications

Say goodbye to pesky roots and grays with Madison Reed's Root Perfection!

Madison Reed’s Root Perfection provides an efficient solution for touch-ups between salon appointments. 

The cream-based color seamlessly blends with existing shades, offering refreshed hair in just 10 minutes with 100% gray coverage for up to three weeks. 

This easy-to-use kit ensures a comprehensive solution for the perfect root touch-up.

Madison Reed Color Reviving Gloss

This Color Reviving Gloss boasts a triple-action formula that can amplify faded colors, boost radiance, and fight off those unwanted brassy tones, making it an essential addition to your hair care routine. 

Key benefits: Revives faded color and adds brilliant shine; corrects color tone and vibrancy; easy at-home application


  • No harsh ingredients
  • Semi-permanent gloss
  • Cruelty-free

Are you on the hunt for a product that can rejuvenate your dull, faded hair color while also boosting shine and correcting color tone and vibrancy? Well, your search ends here!


Madison Reed’s Color Reviving Gloss is an ammonia-free, semi-permanent hair color for easy at-home application. It revives faded color, reduces brassiness, and adds shine with hair-loving ingredients like keratin and argan oil.


Lasting six to eight washes, the gloss provides a non-permanent boost of shine without chemical changes. 


Users praise its effectiveness in toning brassiness or adding warmth, despite its higher price. The conditioning effect leaves hair light, soft, and smooth.

Madison Reed Root Touch Up Powder

Need on-the-go root touch-ups? Then try Madison Reed’s Root Touch Up Powder! 

Key benefits: Instantly covers grays and roots; fills in brows and thinning hairlines; lasts long


  • Waterproof
  • Contains hair-loving ingredients: keratin, argan oil, and ginseng root extract
  • Includes two brushes for precise application

If you're looking to prolong the life of your hair color, this compact is just what you need.

Madison Reed’s Root Touch Up + Brow Filler powder compact is your quick, on-the-go solution for hair and brow color maintenance. 

Ideal for touch-ups, it extends color life and conceals grays for up to 60 uses. Water-resistant and easy to carry, users appreciate its mess-free, all-day coverage, making it perfect for active lifestyles.


What’s in Madison Reed Products?

Madison Reed’s hair color products are known for their unique blend of ingredients that are both gentle on hair and contribute to vibrant, long-lasting color.

Additionally, Madison Reed hair dye products are designed to be free of harsh chemicals such as ammonia, parabens, resorcinol, PPD, phthalates, and gluten, making them a gentler choice for home hair color.

Here are some key ingredients typically found in their products:

  • Argan oil known for its nourishing properties. It helps to hydrate and moisturize the hair, enhancing its shine and softness.
  • Keratin — a type of protein that makes up the hair structure. By including keratin in their hair color, Madison Reed’s hair color products help strengthen and protect the hair, promoting its health and resilience.
  • Ginseng root extract helps stimulate the scalp and promote hair growth. It also helps strengthen the hair and make it look fuller.
  • Baobab oil — rich in vitamins A, D, E, and F, and omega fatty acids, baobab oil can help to rejuvenate damaged hair, increase hair strength, and moisturize the hair from the inside out.

Note that the formulation may vary by product and specific hair color. It’s always best to check the ingredient list for each product to confirm its contents.

A beautiful blonde woman with long wavy hair posing at the camera

Madison Reed Helps You Choose Your Color

Choosing the perfect hair color can sometimes feel like a daunting task, but Madison Reed aims to make this process as straightforward as possible.

Madison Reed’s website provides an array of tools and resources to help you confidently choose your perfect hair color from the comfort of your own home.

Madison Reed’s Hair Color Quiz

One of the greatest tools they offer on their website is their Hair Color Quiz.

With a few clicks, you can answer questions about your current hair type, color, and hair goals, and the quiz will provide you with the best hair color suggestions tailored just for you.

Madison Reed’s Virtual Hair Color Changer

There’s also a virtual hair color changer on their website where you can try different hair color shades. By using advanced technology, it allows you to upload a photo of yourself and then digitally alter your hair color.

From subtle shifts in tone to completely new hues, you can try out as many options as you want until you find your perfect match.

Madison Reed Lookbook

Another useful feature Madison Reed provides is their lookbook where you will find real customers showing off their hair color using Madison Reed hair dye.

Madison Reed Consultations

And if you’re still unsure or have specific questions, Madison Reed offers expert colorist consultations.

You can chat online with a certified colorist who can answer your queries and guide you to your ideal color choice.

Madison Reed Color Bar

Don’t want to dye your hair yourself at home? There’s actually a place where you can experience the Madison Reed magic in person: it’s called the Madison Reed Color Bar.

The Madison Reed Color Bar is a one-of-a-kind salon experience created by the brand.

Unlike your typical hair salon, these Color Bars are physical hubs where you can receive professional hair coloring services using the high-quality Madison Reed products you’ve come to love.

At the Color Bar, trained colorists are well versed in the Madison Reed color system and provide a variety of services.

So if you’ve been using Madison Reed’s at-home hair color products but crave the precision of a professional application, the Color Bar is a fantastic option.


Frequently Asked Questions

Is Madison Reed Hair Color Safe?

Yes, Madison Reed has made safety one of their top priorities.

They’ve created a “6-free” hair color formula, meaning it’s free from six ingredients that are often found in hair color and could potentially be harmful: ammonia, parabens, resorcinol, PPD, phthalates, and gluten.

Plus, Madison Reed’s hair color is not just safe, but it’s also nourishing. It’s formulated with argan oil, keratin, and ginseng root extract, which are known to protect, strengthen, and add shine to your hair.

Does Madison Reed Hair Color Cause Hair Loss?

​​There’s no direct evidence that Madison Reed hair color causes hair loss. Hair loss can result from numerous factors including stress, hormonal changes, diet, and even some hair treatments.

However, Madison Reed’s products are designed without harsh chemicals like ammonia, PPD, parabens, resorcinol, phthalates, and gluten, which are known to potentially cause scalp irritation in some people.

Yet everyone’s hair and scalp are unique, so reactions to hair color can vary widely.

If you’re experiencing hair loss after using any product, it’s always a good idea to stop using the product and consult a healthcare professional.

It’s also crucial to perform a patch test before using any new hair product to minimize the risk of adverse reactions.

Is Madison Reed Permanent?

Madison Reed caters to various hair coloring needs by offering both permanent and semi-permanent options.

Their Radiant Hair Color Kit, for example, is a permanent hair dye that promises long-lasting color and comprehensive gray coverage.

For those looking for a less permanent solution or wanting to maintain their color between dye jobs, Madison Reed also offers semi-permanent products like the Color Reviving Gloss and the Root Touch Up.

These products provide temporary color enhancement and root coverage, offering you flexibility and control over your hair color journey.

A woman is getting her hair colored with Madison Reed products in a salon application of hair dye to regrown gray hair roots.

Try a Kit From Madison Reed and Experience Quality Hair Color

It’s clear that the brand stands out in the hair color market, providing salon-quality, at-home hair coloring solutions that are easy to use and gentle on the hair.

With their attention to ingredient quality, commitment to hair health, and a range of colors that cater to a diverse audience, Madison Reed has indeed bridged the gap between professional and home hair coloring experiences.

So if you’re considering a change in your hair color routine or simply want to try a product that values your hair’s integrity as much as the end color result, Madison Reed is undoubtedly a strong contender.

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  • Stef Andrews

    Stef is a plethora of things. Amongst them: co-founder of we heart this, photographer, condiment connoisseur, Philly girl in the California desert, borderline hoarder and a hardcore beauty junkie. She also has a touch of wanderlust and, arguably, the cutest dog in the whole world... skin tone: NC 25/30 skin type: oily with a fear of rosacea favorite beauty product: high end skincare and lip products


  1. I tried Madison Reed color recently and I swear it has me rethinking salon color. The price is reasonable and the results were at least as good as my expensive professional color. I’m really interested in the toner and root touch-up.

  2. Wow, that is such a subtle but pretty difference! I’ve heard good things about Madison Reed’s colors, too–on my “to try” list for sure.

  3. I’m interested in the root touch up! I may have a look myself! :)

  4. Oooooh intriguing! Your hair looks super fab after that gloss. I do my own hair at home, so this is definitely something I’ll be keeping in mind.

  5. I love the idea of a color reviving gloss. I’ve been doing a red tint on my hair/highlights at a salon, but by the time my next appointment comes around, my color has long since faded. I bet this gloss is exactly what I needed! Great post, @stef!

  6. That fresh warmth in your blonde looks sooooo great with your skintone, Stef! Makes your eyes pop, too. *applause*

  7. The results turned out great! I’ve been meaning to look into more hair gloss options!

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