Our favorite beauty products of 2010 – the team’s picks

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Happy New Year weheartsters! We’re starting off the year with something we love the most; a good list. We asked our lovely review team to tell us their top three favorite beauty products that they tested in 2010. Without further ado and in no particular order, here are the top picks (chosen from approximately 150 reviews)…

MOR Little Luxuries perfume oil different color vials with mirror in the background

1. MOR Little Luxuries perfume oil – MOR got more votes than any other brand! But, is that any surprise? The products are as beautiful inside as they are out. The item that appeared on the most lists? The adorable and affordable Little Luxuries perfume oils. Alyssa said of her perfume, Cassis Noir, “The packaging is gorgeous and the bottle itself is even better. Plus the scent is deep, seductive and feminine. It’s the kind of scent you want to put on before you slip on something kind of naughty and lounge around in soft sheets all day.” She’s right, total va-voom.

Multiple colors of Pin Up Cosmetics loose eyeshadows and blushes

2. Pin Up Cosmetics loose eyeshadows and blushes – Speaking of va-voom, Pin up Cosmetics gets top ranking from the team as well. And how great that an indie brand made the list? Sherri shares her thoughts on Tough Cookie eyeshadow “It’s the shadow that I use more than any other in my arsenal. Plus, there’s a lot of product in that good-looking little package! The color is close enough to brown to be neutral but just enough of something else (rust/eggplant) to be unusual. Simply perfect.”

Urban Decay Vegan palette

3. Urban Decay Vegan palette – this perfect palette wowed us all! Marilyn sums up our love perfectly: “The packaging is GORGEOUS, and the products inside are awesome in terms of quality, color, and staying power. I also love that the shadows are vegan, and the palette is made out of recycled paper–I love makeup companies with a cause!”

Erno Laszlo facial soaps

4. Erno Laszlo facial soaps – though we love new beauty breakthroughs, sometimes it’s the good ol’ classics that really excite us. Such is the case with this line of traditional soaps, in formulas for every skin type. Melinda loves it for her oily skin: “It makes my skin squeaky clean without drying it out, and helps control oil and acne”. And Pam loves how it quenches her dry skin, as she says leaving it feeling “perfect”.

OCC Lip Tar with different color packaging

5. OCC Lip Tar – this might just be the product we were most excited to try. We had heard gushing about this wonder product for some time. What a great surprise to find out the raves were well deserved! Mandabear agrees: “It’s top quality lip color. Controllable pigmentation with only a dot of product? Amazing.”

Rosebud Mocha Rose lip balm

6. Rosebud Mocha Rose lip balm – this smart bunch loves a good multi-tasker! From cuticles and dry elbows, to the perfect balm, Rosebud does it all. Jennifer told us “I use it every day, multiple times. I use it when I have a smokey eye and when I’m not wearing any makeup at all. It moisturizes, has a slight scent I love, and a pretty, subtle color.”

EmerginC Protocell cream

7. EmerginC Protocell cream – EVERY single person who got this to test put it on their top product list (me included!) Melissa summed it up for us: “This cream’s magical formula impressed me so much, I bought another jar as soon as the first one was gone. I still don’t understand how it can be so light, yet so effective!”

Fiberwig LX mascara

8. Fiberwig LX mascara – this also hold the record of the only product to be on the list 2 years in a row! With the LX formula there was a wand redesign (that honestly, not everyone loved) but the formula has wowed us without fail for a second year. Tiffany says “Fiberwig is my dream mascara. It’s so hard to find mascaras that don’t smudge and leave me with raccoon eyes at the end of the day. This stays exactly where I apply it until I take it off at night.”

Hourglass Prodigy lipgloss

9. Hourglass Prodigy lipgloss – Hourglass is one of the brands we heart the most. Their luxurious formulas and packaging always impress us. So, it’s no wonder the team flipped for Prodigy. Erin agrees “Love the innovative shape of the packaging. And Hourglass always seem to be at the top with their lipgloss formulas!”

Dr. Dennis Gross Alpha Beta Daily Peel

10. Dr. Dennis Gross Alpha Beta Daily Peel – I was so happy to be able to share one of my top 3 Holy Grail skin care items with the team, and even happier to know that they loved it as much as I do. Krista explains why: “perfectly portable individual packets, super easy to use, and fantastic results–clearer skin, improved tone, brighter complexion. Where have these been all my life?”

we heartsters, what were YOUR favorite products of 2010?

Disclosure: This review includes products that were provided by the manufacturer/PR firm for our consideration. For more info, or any questions, please see our disclosure policy.


  • Stef Andrews

    Stef is a plethora of things. Amongst them: co-founder of we heart this, photographer, condiment connoisseur, Philly girl in the California desert, borderline hoarder and a hardcore beauty junkie. She also has a touch of wanderlust and, arguably, the cutest dog in the whole world... skin tone: NC 25/30 skin type: oily with a fear of rosacea favorite beauty product: high end skincare and lip products

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  1. I absolutely love this post @Stef – Since I became a part of the review team for the later half of 2010, this is actually really helpful to see what was on everyone else’s lists! I am excited to give some of these products a try – especially the MOR perfume oil and Erno Laszlo face soap.

  2. This is one of my favorite posts as well. It’s sums up the year so nicely! Mandabear, you will not be disappointed in these picks.. I adore my Erno Laszlo facial soap like none other! You will too! Here’s to an awesome 2011, everyone!

  3. This is such a great collection! The ladies of WHT have such great taste-if I do say so myself!

    I am a fan of so many products on this list-but one of my faves is Pin Up Cosmetics. Their eye shadow was an unexpected treasure for me this past year. I use it practically every day.

    I can’t wait to see what treasures are unearthed in 2011!!

  4. I love this post, too! Not only did I get to relive happy memories (hello there, Urban Decay Vegan palette!), but you’ve also reminded me of several products I didn’t get to try and need to seek out in 2011.
    Thanks to wht, 2010 was a very beautiful year!

  5. Ha! I actually voted for none of those! Great taste sure can vary! I loved the Korres Yoghurt cooling gel, the Julie Hewett Jacqueline Lipstick, and the St. Tropez self-tanners!

  6. I can’t wait to get a MOR oil and a some Hourglass lip gloss! I didn’t vote for any of these either, oh well, all of the products are so great it’s too hard to choose just a few.

  7. Ah! I forgot about the Mocha Rose balm when I was picking my faves! It was really hard to narrow down to just 3. I got so many great products this past year. Great post!

  8. What a great list! It was so hard to choose my favorites, there were so many great products to pick from.

    My favorites from this list: Mocha Rose balm and Pin Up Cosmetics. The Pin Up Cosmetics containers are great- so many of my pigment/loose eyeshadows are in containers where the sifter can’t be closed. When traveling it tends to get all dumped out into the top of the container! Pin Up Cosmetics has a top that can be opened and closed, kinda like a Parmesan cheese container. It’s wonderful!

  9. I LOVEEE the Mocha Rose lip balm, or any rose lip balm really. I’m thinking I’m going to have to check out the Belladonna oil perfume by MOR and possibly the Erno Laszlo facial soap too. Besides, the packaging for the MOR products is gorgeous.

  10. Stef you and your team are amazing! I’m so thrilled that Pin Up made the top 10 list. There are a few products on the list that I want to try! Happy New Year! Aprill

  11. Love this post too. So interesting to see what everyone favors. I am so intrigued by the OCC Lip Tar and I’ve been dying to try the Mocha Rose Balm. Also, just ordered the EmerginC Protocell. Hope I fall in love like the reviewers did!

  12. I really love the variety of products/brands on this list.

    As for my votes, my number 1 product for the year made the list – the EmerginC Protocell cream is so lush on my skin – and gives it a great finish – not quite dewey, with a hint of fullness and completely moisturized – and has never reacted with my skin in any way. L-O-V-E it.

    I also adored everything MOR – they always impress with packaging and luxurious formulas – their candles, oils and soaps are all five star items.

  13. Goodness, I love lists! The best thing about this post is that it’s by smart ladies who know their stuff, so I can just print the whole thing off and add the products to my 2011 wish list!

  14. Thanks for the loves of 2010. I haven’t tried many of these products. Looking forward to trying them out.

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