Lancôme Hypnôse Star Mascara and ARTLINER Precision Point Eyeliner review, photos & swatches

Lancôme Hypnôse Star Mascara and ARTLINER Precision Point Eyeliner review, photos & swatches

photos: we heart this Fall into Sephora’s COLOR VISION for the season’s hottest hues I was thrilled when I saw that Sephora’s COLOR VISION for Fall 2012 highlighted the ever classic, yet somehow always edgy, black rimmed eye. It’s one of my favorite looks and I’m always up for deep, inky black liners and mascaras….

Dior Style Liner in Noir Black review, photos & swatches

Dior Style Liner in Noir Black review, photos & swatches

photos: we heart this Fall into Sephora’s COLOR VISION for the season’s hottest hues Honestly, I don’t think that there’s a sexier look than a classic black eyeliner. The humble black liner can create a simple and striking frame for the eyes or be piled on for an edgy, rock-and-roll look. From Audrey Hepburn and…

Green Monday Review: Per-fekt Beauty

Green Monday Review: Per-fekt Beauty

Have only seconds to devote to a beauty routine? Per-fekt offers an easy, breezy, perfectly natural glow in a flash photos: we heart this We’ve checked out a number of under the radar, eco-friendly brands over the Green Mondays here at we heart this – today we’re getting a look at Per-fekt Beauty – a…

It’s Vital That You Snap Up the IT Cosmetics Vitality Anti-Aging Collection on QVC

It’s Vital That You Snap Up the IT Cosmetics Vitality Anti-Aging Collection on QVC

The super sized collection is on sale for under $60, 1 day only! photos: we heart this Avid readers of we heart this already know our review team has been super impressed with the products produced by IT Cosmetics, but you may not have laid your hands on the little wonders coming out of this…

Green Monday Lesson: Carmine aka Cochineal Extract – Natural does not equal Cruelty Free

Green Monday Lesson: Carmine aka Cochineal Extract – Natural does not equal Cruelty Free

“Excuse me, but there’s a bug in my makeup” Recently you may have heard the outcry when it was discovered by this dish is veg that some of Starbucks’ vegan friendly wares, the soy based Strawberries & Crème Frappuccino and Strawberry Smoothies, were not actually, well…vegan. Due to a recent (but short lived) change in…

TRESemmé Split Remedy Haircare Review

TRESemmé Split Remedy Haircare Review

photos: we heart this I’m not proud to admit it, but for many years I was a total hair care snob. While I had no problem shopping the drugstore aisles for makeup, bath and/or body products – I drew the line at hair care. I was convinced that only expensive hair products could give life…

15 Recipes to Celebrate the 4th of July

15 Recipes to Celebrate the 4th of July

Eat well and drink up this Independence Day with the help of our summer recipe round up! All photos: we heart this – Corn, Avocado and Tomato Salad The 4th of July is almost here, and you know what that means – it’s time to eat, drink and be merry! Whether you are hosting an…

New London Pharmacy – Father’s Day Gift Guide

New London Pharmacy – Father’s Day Gift Guide

Window shopping for Dad with the owner of the NYC landmark Father’s Day is right around the corner and with so many beauty obsessed readers, we have a feeling the apple may not have fallen far from the tree. For those of us with Dad’s that are manly enough to feel secure in appreciating the…