The 11 Top Mascaras at Ulta: Our Favorites

This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase.

Mascaras are truly a girl’s best friend! 

These magical products in tiny bottles are among the finest makeup tools used for enhancing and completing any look, especially if your goal is to achieve darker, sexier, and longer eyelashes!

A photo of three mascara bottles and brushes on a yellow background.

Of course, with so many beauty stores that sell mascara out there, it’s easy to get overwhelmed by the sheer amount of choices you have.

But one famous beauty retailer you can always rely on for high-quality mascaras is Ulta. So if you’re looking for the top mascaras at Ulta, we’re here for you!

You don’t even have to leave the comforts of your own home to get them! You can pick your favorite mascara from our selections, order it online, and the top mascara you want from Ulta will be with you before you know it! 

Honest Beauty 2-in-1 Extreme Length Mascara + Lash Primer
Editor's Choice
  • Uses natural ingredients
  • Infused with jojoba esters
  • Ophthalmologist-tested
Lancôme Monsieur Big Volumizing Mascara
Premium Pick
  • Smudge-proof
  • Comes with a wavy fiber bristle brush
  • Paraben-free
Maybelline Lash Sensational Mascara
Budget Pick
  • Washable formula
  • Works on all types of lashes
  • Comes with a curved fanning brush

What Are Mascaras?

Mascaras are cosmetic products typically containing thickening oils, a pigment (either iron oxide or carbon black) that darkens the lashes, and a polymer to coat the lashes with a film. 

They’re popular additions to any makeup kit and enhancements for various makeup styles, considering they’re relatively easy to use and great for those who don’t naturally have long and thick eyelashes.

Most of them don’t cost too much, which is perfect for those who want to look their best even on a budget!

What Is Ulta?

Ulta is currently the largest beauty retailer in the US, where you’ll find cosmetics, hair care products, skincare products, and fragrances from different brands. 

They offer more than 25,000 products from more than 600 brands, so if you’re searching for mascaras, you’ll find a ton of good mascaras at Ulta.   

Ulta also offers salon services in each of its stores, making them a great go-to destination for all your beauty needs. 

How Can You Buy From Ulta?

There are many ways to buy mascaras or any other makeup products from Ulta. 

  • Physical stores Use Ulta locators to search for the nearest Ulta store in your area, then browse their products and buy from there.
  • Online store — Browse their selections and purchase them online by visiting the Ulta website.
  • Mobile application Download Ulta’s mobile app for Android or IOS for hassle-free online shopping.

Once you’ve chosen among the top mascaras at Ulta online, you can arrange to have it picked up curbside or shipped from the store to your own home. 

Buying the top mascara at Ulta is definitely just a click away!

What Should You Consider When Buying a Mascara?

Here are the things you should consider when choosing the top mascara for your needs.

Different Types of Mascara

You should determine how you want to enhance your eyelashes. Here are the different types of mascaras and their effects when applied to your lashes:

  • Curling mascara Makes your eyes pop and look rounder by enhancing and curling your eyelashes upward
  • Thickening or volumizing mascara — Gives your eyelashes a fuller and darker look, giving your appearance a sexier edge
  • Lengthening mascara Extends your lashes, making them look longer than their natural length
  • Non-clumping mascara Doesn’t form any clumps or spider web lashes when used; adds definition while giving a natural look to your lashes
  • Waterproof and smudge-proof mascara — Lasts long; can withstand water and sweat; won’t easily get budged even when rubbed
  • Lash-defining mascara Defines lashes; adds volume, depth, and definition to make your eyes pop effortlessly

Qualities of a Great Mascara

Consider the following qualities when choosing your mascara:

  • Easy to apply This is important if you’re new to the mascara game. A great mascara must also come with a well-shaped brush to make applying the product to your eyelashes a breeze. 
  • Easy to remove Just as mascara is easy to put on, removing it shouldn’t be difficult! This is important as forcefully removing mascara from your lashes may damage the delicate skin around your eye area.  
  • Capable of conditioning or lengthening your eyelashes Choosing a mascara with ingredients that stimulate hair growth and leave your lashes well-nourished is a great choice, especially if you wear them often.

    It’s nice to have a 2-in-1 product! Also, you wouldn’t want to have dry and brittle lashes due to wearing makeup!
  • Lightweight and not clumpy No one wants lashes that look heavy and clumpy, which just gives you a messy look — the complete opposite of what you want to achieve with your mascara!

Our Choices for the Top Mascaras at Ulta

So what’s the top mascara at Ulta? If you’re unsure, let us help! 

Here are our top picks for the top mascaras sold at Ulta.

Benefit Cosmetics They’re Real! Lengthening Mascara

This mascara gives you fantastic lashes without smudging!

Key Benefits: Long-wearing formula; lengthen and lifts eyelashes; volumized lashes 


  • Comes with a custom domed-tip brush
  • Rinses off with water
  • Not tested on animals

For jet-black lashes that look gorgeous, you better give the Benefit Cosmetics They’re Real! Lengthening Mascara a try!


We adore a mascara that gives you full-on fantastic results. 

That’s why the Benefits Cosmetics They’re Real! Lengthening Mascara is one of our favorites! 

A black mascara tube and a black mascara brush.

It gives you the volume, curl, and lift that you want on your eyelashes with the help of its very own custom domed-tip brush. This type of brush helps apply mascara to your lashes equally and precisely! 

The brush is filled with precision bristles that make achieving sexy, curly lashes very easy! 

Its long-wearing formula also works hard to make you look your best all day and all night. This is why we consider it one of the top mascaras Ulta offers!

Maybelline Lash Sensational Mascara

We love the fanning effect that our budget pick can give your eyelashes! 

Key Benefits: Adds volume and length; no clumping; gives a full-fan effect


  • Washable formula
  • Works on all types of lashes
  • Comes with a curved fanning brush

Maybe it’s time to try the Maybelline Lash Sensational Mascara to get sensational results!


Looking for a mascara that gives your lashes a full-fan effect that will make your lashes look fuller and longer? Then the Maybelline Lash Sensational Mascara is the answer for you.

Maybelline mascara with a black tube on a white surface.

This is the top cheap mascara at Ulta that gives your lashes amazing volume from root to tip, thanks to its incredible formula and its curved fanning brush.  

Additionally, it works on all types of lashes, leaving you with supple and separated lashes without any clumping!

It even features a washable formula, so you can easily remove it at the end of the day.

Lancôme Monsieur Big Volumizing Mascara

Our premium pick is definitely one of the best lengthening mascaras at Ulta that deliver impressive results!

Key Benefits: Long-lasting wear; provides up to 12 times of volume; no touch-ups needed


  • Smudge-proof
  • Comes with a wavy fiber bristle brush
  • Paraben-free

No need to use fake lashes and extensions when you’ve got the Lancôme Monsieur Big Volumizing Mascara in your kit!


This product is one of the higher-priced items on our list, but the results it delivers are definitely worth your money!

The Lancôme Monsieur Big Volumizing Mascara is a remarkable product that helps you achieve longer lashes that last for 24 hours. It also boosts the volume of your lashes up to 12 times. 

Additionally, its smudge-proof formula ensures your lashes don’t look messy or flaky. 

With its wavy fiber bristle brush, your lashes are sure to be evenly and perfectly coated, giving your eyes an overall dramatic flair! What more can you ask for from this mascara?

Honest Beauty 2-in-1 Extreme Length Mascara + Lash Primer

Our editor’s choice is a beloved classic that gives your lashes extreme length and lift. 

Key Benefits: Defines eyelashes; adds volume and length; gives sky-high lift


  • Uses natural ingredients
  • Infused with jojoba esters
  • Ophthalmologist-tested formula

This 2-in-1 mascara and lash primer will easily find its place among your favorites!


We love products that do more for your lashes, so Honest Beauty’s 2-in-1 Extreme Length Mascara + Lash Primer is definitely a solid choice for us!

A tube of honest beauty mascara sitting on top of a white surface.

Honest Beauty’s primer works best to enhance the mascara’s staying power, while the mascara gives your lashes extreme length and sky-high lift. 

Moreover, this product is infused with jojoba esters, leaving your lashes hydrated and healthy with every use.

This mascara is made without parabens, paraffin, and silicones, which gives us more reasons to love it!

MAC Extended Play Gigablack Lash Mascara

We adore this long-lasting, lightweight mascara that’s the go-to makeup product for many users.

Key Benefits: Lasts up to 16 hours; sweat- and humidity-resistant; lifts and defines lashes


  • Smudge-proof
  • Ophthalmologist-tested
  • Formulated without fragrance, oil, and formaldehyde

Say hello to the MAC Extended Play Gigablack Lash Mascara that helps you achieve long, gorgeously defined lashes.


For many, the brand MAC means quality, and their Extended Play Gigablack Lash Mascara proves that!

This mascara has a lightweight, smudge-proof formula that offers longer-lasting lash definition with each application. 

What’s more, it’s sweat- and humidity-resistant, so you don’t need to touch up your mascara for up to 16 hours — even if you’re in a hot and humid environment!

It’s also ophthalmologist-tested and free of nasty chemicals, so you know your lashes are safe while being beautified beyond belief!

Urban Decay Cosmetics Perversion Volumizing Mascara

This mascara is fantastic in delivering intensely thick and longer eyelashes without clumps!

Key Benefits: Thickens and lengthens lashes; stimulates lash growth; long-lasting results


  • Vegan formula
  • Paraben-free
  • Cruelty-free

If you’re looking for the best mascara at Ulta that can stimulate eyelash growth, look no further than Urban Decay’s Perversion Volumizing Mascara!


Vegan products are always a plus, as they deliver awesome results without the guilt!

That’s why the Urban Decay Cosmetics Perversion Volumizing Mascara is a great choice when you want your mascara to be both vegan and cruelty-free.

It gives your lashes an unbeatable feathery volume that looks clean and clump-free, ensuring they look natural and feel super soft.

This product contains Hairdensyl, a blend of amino acids and proteins that can encourage lash growth. So if you want bigger, bolder lashes, consider this option!

L'Oréal Voluminous Lash Paradise Mascara

We adore this mascara that delivers on its promise of voluminous eyelashes without the hefty price tag!

Key Benefits: Gives voluptuous volume; provides intense length; no clumping or flaking


  • Smudge-proof
  • Ophthalmologist-tested
  • Suitable for sensitive eyes

You’ll definitely love the L’Oreal Voluminous Lash Paradise Mascara’s lengthening effect on your lashes!


L’Oreal is well-known for its amazing lineup of products, and this mascara is no exception.

With its smooth glide formula, the L’Oreal Voluminous Lash Paradise Mascara offers lashes up to 20 times more volume and up to two times more length. 

You won’t get any clumping or flaking either. All you’ll get is amazing-looking eyelashes with a full-fringe effect every time!

Tarte Lights, Camera, Lashes 4-in-1 Mascara

This fantastic mascara is definitely a cut above the rest!

Key Benefits: Lifts and curls lashes; conditions with each coat; long-lasting wear


  • Smudge-proof
  • Vegan formula
  • Cruelty-free

Lights, camera, action! Now your lashes are ready for a close-up with the Tarte Lights, Camera, Lashes 4-in-1 Mascara.


On the hunt for a mascara that offers you long-lasting wear while lifting, curling, and conditioning your lashes at the same time? That’s the Tarte Lights, Camera, Lashes 4-in-1 Mascara for you!

This vegan formula mascara offers 24-hour wear that’s smudge-proof and flake-free, meaning you’ll enjoy curlier and more lifted lashes far longer than usual. 

Short, straight lashes are no longer a problem as long as this mascara is around!   

IT Cosmetics Lash Blowout Volumizing Mascara

This amazing mascara delivers ultra-amazing volume and thickness to your lashes! 

Key Benefits: Provides clump-free, flake-free volume; promotes stronger lashes; creates a bold lash look


  • Infused with biotin
  • Comes with a specially designed mascara brush
  • Developed with the help of plastic surgeons and dermatologists

Your sparse, short, and straight lashes are no match for the IT Cosmetics Lash Blowout Volumizing Mascara!


This mascara offers lift and separation like no other!

The IT Cosmetics Lash Blowout Volumizing Mascara is amazing as it delivers up to 19 times more volumized lashes, which is perfect for a dramatic look. 

Its brush gives your eyelashes instant lift, separation, and volume, resulting in longer lashes!

Plus, its deep black pigments give your lashes a fuller look, while the biotin in its formula makes them stronger and healthier. The perfect mascara in every way!

Too Faced Better Than Sex Volumizing & Lengthening Mascara

This intensely black mascara delivers gorgeous, well-defined lashes that everyone will love. 

Key Benefits: Thickens and lengthens lashes; delivers intense black color; creates a false lash effect


  • Has Acacia senegal tree extract and peptides for volumizing and conditioning
  • Contains collagen to plump up lashes
  • Vegan and cruelty-free

Its name is a bold claim indeed, but the Better than Sex Volumizing & Lengthening Mascara more than lives up to its promises!


If you’re seeking out a mascara that gives intense, jet-black volume to your lashes, then you’ll find it when you pick the Too Faced Better than Sex Volumizing & Lengthening Mascara at Ulta!

A tube of too faced better than sex mascara sitting on top of a marble table.

This product comes with an hourglass-shaped brush that helps separate, coat, and curl each lash when you apply the product. Plus, its formula is designed to give you thicker, longer, and curlier lashes with just one coat!

It’s formulated with film-forming polymers to lock your lash curls into place, along with Acacia senegal tree extract for added volume, collagen for a plumping effect, and peptides for ultimate conditioning — everything you need for sexier lashes!

CoverGirl Exhibitionist Uncensored Mascara

You can achieve showstopping lash volume and length with this mascara!

Key Benefits: Doesn’t flake or smudge; nourishes lashes; 24-hour mascara 


  • Waterproof
  • Has coconut and jojoba oils for hydration
  • Cruelty-free

For amazing results that are easy on your budget, the CoverGirl Exhibitionist Uncensored Mascara is a must-have.


For a mascara that delivers extreme black color and dramatic volume, the CoverGirl Exhibitionist Uncensored Mascara has you covered!

Its 24-hour formula makes your lashes look strikingly gorgeous all day and all night. It’s also infused with coconut and jojoba oils that hydrate and volumize your lashes at the same time!

You won’t get any smudging or flaking when you use this mascara either — just full, well-defined, jet-black lashes that will look amazing on you. 

And if you’re an advocate for ethical beauty, you’ll be pleased to know that CoverGirl is a Leaping Bunny-certified cruelty-free makeup brand, so you can enjoy the benefits of this mascara without guilt!

Frequently Asked Questions

What Makes Mascara Stay on Longer?

To make your mascara look even more perfect and stay on much longer, you can apply a primer to your eyelashes before adding on the mascara.

A mascara primer is a preparatory product applied to the eyelashes before mascara. It creates a smoother and more even base for the mascara to adhere to, enhancing its longevity by preventing flaking or smudging. 

This can help mascara stay in place for the entire day, potentially extending wear time by several hours compared to using mascara alone.

Is It Good To Use Mascara Daily?

Just like any makeup product, using mascara too often can damage your eyelashes. 

To avoid risking any lash damage, you need to do the following:

  • Moisturize your eyelashes before using mascara. 
  • Choose a mascara with an ophthalmologist-tested and easy-to-remove formula. It should also have nourishing and conditioning effects on your eyelashes.
  • Make sure your mascara is not expired before using it.

11 Fantastic Mascaras From Ulta To Choose From

If you’re looking to leave a dramatic impression with your eyes, mascaras can help with that. 

With the ease and convenience of online shopping, you can choose the top mascara at Ulta without much hassle!

So try any of the abovementioned mascara products from trustworthy brands at Ulta, so you can experience the confidence of having longer, thicker, and sexier eyelashes!

Want To Know More About Eye Makeup Trends?

Check these out:


  • Ashley Pena

    Ashley Pena brings over 13 years of seasoned writing and editing expertise, fortified by her Bachelor of Science in Management. Esteemed in the beauty domain, her content captivates readers with its depth and authenticity. While she navigates a broad spectrum of beauty trends, Ashley shines particularly as our resident K-beauty guru. Her articles are a harmonious blend of passion and profound knowledge, inspiring readers on their unique beauty journeys.

Leave a Reply

Your email address will not be published. Required fields are marked *