9 Top Cool Toned Eyeshadow Palettes You Should Try in 2024

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Looking for the top pop of color for your eyes? Why not try cool-toned eyeshadow palettes?

The wide range of available products in the market may be overwhelming. Some may even look so appealing that you’d want to have them at first sight. 

closeup view of eyeshadow palette

Eyeshadow palettes are one of those products we consider an investment as you’re basically paying for several products in one. 

It can last your makeup stashes for a long time and can serve you looks on numerous occasions. 

From matte to metallic and subtle and natural to bright and bold colors, it’s doubtlessly exciting to mix, match, and swatch the pigments. 

But despite the rave and the tight competition in the field of eyeshadows, looking for the right shade for your skin tone is still more challenging than it looks. 

To help you sort out the list, we’ve made a list of the top cool-toned eyeshadows for you to begin with.

Read on to find out.

Know Your Skin Tone and Undertone

Does it seem like you’re in a constant loop trying to find the right colors for your complexion?

Or are you still skeptical about which skin tone you belong in?

Before filling your makeup stash or adding different products to your cart, you must first understand the concept of “skin tone” and “undertone.”

What is my skin tone?

To be able to find the most flattering makeup, you must know what your skin tone is and which colors work best for you. 

The most vital part of every makeup routine is the base: your foundation and concealer. They cover the most area and mimic the appearance of your natural skin. 

Your skin tone is your surface color, which can be characterized as the following:

  • Fair — the lightest skin color; most of the time described as pale; people with this skin tone tend to easily get burned under the sun
  • Light — still a light skin color but has more yellowish or beige skin hue than fair
  • Medium — often referred to as the “olive” skin tone; usually has a warmer or olive undertone
  • Dark — the deepest skin tone

These skin colors are what you’re naturally born with and have something to do with your genetics. 

However, there are still various factors that can cause temporary or permanent changes to this. Like the sun’s UV rays, artificial tanning, or some medical conditions. 

beautiful woman portrait with smoky purple eyeshadow

What is my undertone?

This is where the confusion is likely to start. To cut the story short, the undertone is simply defined as the color underneath your skin. It’s the natural shadow that stays with you regardless of the changes in your skin tone. 

The undertones are identified as the following:

  • Cool — red, pink, and bluish undertone
  • Warm — gold, peach, and yellow undertone
  • Neutral — olive or a mixture of the two stated above

Determining your skin undertone would help you understand and distinguish which color of hair, clothing, and makeup would suit you best.

How to determine your undertone

To make it easier for you to find your perfect match, here are easy tests you can try if you want to determine your undertone:

  1. The Vein Test

Step out in a setting with natural light, go look at your wrist, and check the visible veins.

  • Cool undertone — veins look blue or purple
  • Warm undertone — veins appear to be olive or greenish
  • Neutral undertone — veins look blue-green, or they match your skin
  1. Jewelry Test

The jewelry or metals that you wear can also help you determine your undertone.

  • Cool undertone — silver jewelry looks flattering
  • Warm undertone — gold jewelry looks flattering
  • Neutral undertone — both silver and gold jewelry are flattering
  1. White Paper/Cloth Test

Hold a clean white cloth or paper next to your face, and check:

  • Cool undertone — your skin looks a bit rosy or pinkish
  • Warm undertone — your skin looks more yellow or golden
  • Neutral undertone — your skin stays the same

The Cool Tones

For those with cool undertones, blue-based colors are the way to go if you want to make the products on your skin pop even more. 

Try reaching for makeup or clothes that are within these shades: black, blue (bright or deep-toned), cool browns, gray, mauve, pink, plum, rose, and white. 

Top 3 Cool-Toned Eyeshadow Palettes

Natasha Denona Glam Eyeshadow Palette
Editor’s Choice
  • No fading, creasing, and fallout
  • Water-resistant
  • Customizable palette
Colourpop Stone Cold Fox Shadow Palette
Budget Pick
  • Highly pigmented
  • Ultra velvety and silky
  • Gives a soft focus effect
Cool Neutrals by Dior Backstage
Premium Pick
  • Buildable
  • Multi-textured finish
  • Long-wearing

Top Drugstore Cool-Toned Eyeshadow Palettes

E.l.f. The New Classics Neutral Tones

We love this e.l.f. palette because the pigment, texture, and quality are on point, and the phenomenal price is just a bonus.

Primary Benefits: Easy to blend; ultra-pigmented; luxe formula


  • Vegan and cruelty-free 
  • Comes in 18 shades with a selection of matte, satin, and shimmery finish
  • Phthalate-free, paraben-free, nonylphenol-free, ethoxylate-free, triclosan-free, triclocarban-free, and hydroquinone-free

For cooler-toned skin, you can never go wrong with the classics!

Play with different looks for all occasions using just 18 eyeshadow shades — wait, is that even possible?

With e.l.f. The New Classics Neutral Tones, it is!

It comes in 3 mattes, 8 satins, and 7 shimmery eyeshadows with colors ranging from traditional to distinct shades of browns, grays, mauves, and pinks. 

Each one has been formulated with e.l.f.’s luxe formula for the smooth, creamy texture, and the blendable, rich-pigment swatches. 

Rimmel Magnif-Eyes Eyeshadow Palette, Smoke Edition

We love this product because of the extensive range of cool neutral shades and their promising color payoff at such an affordable price!

Primary Benefits: Crease-proof, smear-proof; ultra-smooth; smoothening


  • All-day wear
  • Eyeshadow, eyeliner, and highlighter all in one palette
  • 12 shades with a selection of matte, satin, and shimmery finish

An eyeshadow palette for every smokey eye look that never goes out of style!

Want to ace the smokey eye game? These 12 highly pigmented shades from the Rimmel Mgnif-Eyes Palette can help you with that!

The award-winning palette has a selection of ultra-smooth and blendable matte, satin, and shimmery finishes for you to mix and match. 

The entire line of the Magnif-Eyes Palette also swears to be crease-proof and smear-proof, so you won’t have to worry about your eyes looking weary and messy. 

A dual-ended brush-sponge applicator is also provided for emergency situations and on-the-go touch-ups.

Get high-impact color for every fashion situation, and expect it to last all day long!

NYX Professional Makeup Ultimate Eyeshadow, Cool Neutral

Pop a pro-level eye palette right into your makeup bags for everyday use. 

Primary Benefits: Blendable; compact and travel-friendly; pro-level eyeshadow palette


  • Cruelty-free
  • Velvety-rich texture
  • Comes in a selection of 11 mattes, 3 shimmers, 1 satin, and 1 dual-chrome eyeshadow

A compact palette that offers you both subtle and stunning looks, day to night!

NYX Professional Makeup is one of the brands that serve justifiable prices for good-quality makeup. Some of their releases are even identical to high-end products. 

From blending, defining, and highlighting the eyes, all shades in various finishes got you covered. And let me tell you, the colors are highly pigmented and they won’t let you down!

The packaging is pretty straightforward; you’ll see what you’re getting right through the lid: 16 eyeshadow pans that can complete your entire eye makeup look. 

It uses less plastic, so it kind of makes up for having no mirror and applicator included. 

Some shades may take time to build up though. But this cruelty-free product is formulated to live up to expectations on its own.

To save time, you may also use an eyeshadow primer to ensure it lasts crease-free all day, without losing pigmentation throughout.

Milani Gilded Nude Eyeshadow Palette

This nude palette offers a soft take on cool-toned eye looks. 

Primary Benefits: Ultra-buildable; buttery soft formula; multi-use


  • Cruelty-free
  • Free from oils, parabens, and talc
  • Features 10 matte shades, 4 soft metallics, and 1 shimmer

Prepping for a sweet, everyday look? You don’t need to take out other eyeshadows but this one.

The Milani Gilded Nude Eyeshadow Palette has the perfect, soft cool-toned toned shades perfect for natural transition effects, and some dark neutral shades for the pop of color. 

Colors play within the shades of taupes, pinks, mauves, and browns, and go in a variation of fierce foils, silky mattes, and standout shimmers. 

Each pigmented color is buttery smooth. You can pick them up using a brush or your ring finger. The warmth from your skin will melt the product perfectly for that perfect glide on the lids. 

Cool doesn’t always have to be dark. These everyday cool nude shades can stand out too! 

Colourpop Stone Cold Fox Shadow Palette

The ultimate drugstore cool-toned palette you’ll ever need!

Primary Benefits: Highly pigmented; ultra velvety and silky; gives you a soft focus effect


  • Cruelty-free
  • Long-wearing formula
  • Comes in 17 ultra-cool mattes, 4 metallics, and 9 metallic sparkles

A bit on the pricier end of drugstore variants but definitely worth every penny.

If you’ll ever be stuck on an island with only one cool-toned palette, Colourpop Stone Cold Fox Shadow Palette is the ideal eyeshadow palette you’ll wish to have!

You may think it’s a bit pricey for a drugstore eyeshadow. But wait ‘til you open and see what lies behind the sturdy cardboard packaging with magnetic enclosure.

Right in the flesh, 17 ultra-cool mattes, 4 metallics, and 9 metallic sparkles will allure your eyes. You may expect some dust, fall-outs, and some chunk on some shades, but the pigment is downright gorgeous!

Although it carries 30 shades, it comes in sleek, and thin packaging that won’t consume much space in your makeup bags. 

With all the taupes, mauves, browns, and grays, this ends the search for a drugstore cool palette must-have… without breaking the bank.

Top High-End Cool-Toned Eyeshadow Palettes

Urban Decay Naked2 Basics Eyeshadow Palette

Subtle everyday cool tones you can wear day or night. Plus, it’s perfect for beginners!

Primary Benefits: Travel size; long-wearing; blendable; rich color pigment


  • 100% cruelty-free
  • Paraben-free, gluten-free, and phthalate-free
  • 6 extra versatile everyday matte eyeshadow shades

Get full-size eyeshadow pans that are so compact they can fit in your pockets!

The simpler, the better. Urban Decay Naked2 Basics can agree to that. 

Aside from the classic shades, Urban Decay is notably a makeup staple!

This palette contains 6 versatile combinations of everyday taupes to brown-hued eyeshadow shades in a matte finish. Creatively transform your eyes from looking natural to dramatically smokey. 

Because of their finish, they might be a little powdery than expected. Regardless, the pigments are formulated to last long and are so creamy they won’t look dry and flat on the lids. 

This is perfect for those who have fair skin tones and for those who just want an easy-eye look. If you’re aiming for a seamless and sophisticated look, go Naked. 

Overall, it is a travel companion and a go-to cool-toned palette!

Natasha Denona Glam Eyeshadow Palette

This palette delivers top performance for a cool-toned eyeshadow palette.

Primary Benefits: No fading, creasing, or fallout; water-resistant; customizable palette


  • Cruelty-free
  • Paraben-free and allergen-free
  • Comes in 5 matte shades and 10 metallics in magnetic pans

Reorganize your palette as you mix and match your look.

If there’s gonna be one cool-toned eyeshadow palette that deserves a standing ovation, then it’s the Natasha Denona Glam Eyeshadow Palette.

It’s pretty expensive for a reason. The pigment, the performance, and its overall quality stand out. Each swipe of color is like a work of art. 

The shades go somewhere between cool and neutral tones, so it’s the perfect color scheme that’s suitable for any skin tone.

Matte shades are made buttery smooth and non-drying; while the mesmerizing metallic and shimmer shades are formulated with crushed crystals and pearls. 

Whether you’re an expert who wants to go for glam eyes or a beginner testing out natural looks, Natasha Denona would like to make things a little easier for you: she named each shade after the ideal place to apply them.

If you’re looking for the best of the best, this is it!

Cool Neutrals by Dior Backstage

This Dior eyeshadow palette is a cool-toned palette suitable for all skin tones.

Primary Benefits: Buildable; multi-textured finish; long-wearing


  • Reveals a second-skin finish
  • Features a primer and 8 eyeshadows in matte, satin, and metallic finish
  • Beautiful color harmony that creates sophisticated professional eye looks

Another travel-friendly all-in-one palette that even comes with an eyeshadow primer.

The brand alone is already bougie. Just one look at the packaging and the palette screams sophisticated, not to mention Dior’s logo engraved on each eyeshadow.

Cool Neutrals by Dior Backstage has a unique characteristic of its own. If other palettes have striking pigments on the shimmers, this one has pigmented matte shades. 

Don’t get me wrong, they still turn out great when combined for an eye look. 

If we are to talk about how it feels on the skin, luxurious would be the description that fits. It’s buttery and blends like a dream. 

The long-lasting and highly pigmented combination also deserves an A+! It can last all day with only minimum creasing and fallout.

The color scheme on this palette is a must-have you never knew you needed.

Tom Ford Beauty Nude Dip Eyeshadow Quad by Tom Ford

This quad palette’s four cool shades can definitely take you a long way.

Primary Benefits: Can be used dry or wet; intense colors; pressed powder formula


  • Comes with 2 custom applicators
  • Free from parabens, sulfates, formaldehyde, and mineral oils
  • Features 4 eyeshadows in matte, sheer-sparkle, satin, and shimmer finish

A luxury palette that you can pop right into your pockets or makeup bags.

Let me get this straight: this isn’t your typical quad eyeshadow palette. For such a small product, it can do pretty much twice the work bigger palettes can do.

This is another hit for Tom Ford. And if you’re willing to throw extra cash for a product this useful, do it as you should on their Eye Color Squad Eyeshadow Palette.

It is one creamy metallic and satin palette with a soft shimmery champagne, a muted rosy copper, a medium taupe, and a deep, dark brown.

You’ll be surprised by how these four luxurious shades can adhere to bare skin. And this product is formulated to last long with minimal creasing too!

pretty young woman with cute hair buns, closing her eyes showing cool shades of eyeshadow

Found the Palette You Want to Try?

Before choosing your ideal palette, or makeup in general, always remember that it is necessary to thoroughly research the products you’ll put onto your skin.

The best purchases you’ll ever get are those that make your skin beautiful inside and out.

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  • Stephanie Martin

    Stephanie Martin blends her beauty industry background with expertise in communications to lead in the fashion and beauty world. As a fashion and beauty editor, she is known for engaging and informative articles. Her lifelong passion for fashion, makeup, and hair shines through her work, earning her widespread respect among readers and clients. Stephanie's style, a mix of classic and contemporary, makes her a dynamic and influential figure in the industry, inspiring others with her knowledgeable and approachable insights.

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