17 Top Shampoos for White Hair: Top Picks for Yellowing Hair

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Rocking white hair is not just a fashion statement but a testament to one’s self-confidence and unique style.

However, maintaining white locks’ shine, vibrancy, and overall radiance requires a little extra care and attention.

A woman's white hair is surrounded by daisies on a white background.

Using the right shampoo for white hair can make all the difference in keeping your tresses stunning, turning heads wherever you go.

So what is the top shampoo for white hair? You’re about to find out here!

Matrix So Silver Purple Shampoo
Editor's Pick
  • Cleanses and neutralizes brassy hair
  • Corrects yellow tones in blonde and gray hair, illuminating highlights
  • Adds cool, shimmering brightness for both color-treated and natural hair
L'Oréal Paris EverPure Purple Shampoo
Budget Pick
  • Hydrates and neutralizes brassy yellow and orange tones
  • Infused with hibiscus and purple dye to moisturize hair
  • Sulfate-free formula
Shu Uemura Yūbi Blonde Anti-Brass Purple Shampoo
Premium Pick
  • Infused with Japanese white peony extract to condition hair
  • Enriched with cool violet pigment
  • Boost hair’s natural glow

The Top Shampoos for White Hair

What shampoo is best for white hair? Read on to discover our list and find out.

One 'n Only Shiny Silver Ultra Conditioning Shampoo

The One 'n Only Shiny Silver Ultra Conditioning Shampoo's rich, nourishing formula and pleasant scent make it a worthwhile addition to your hair care routine.

Key Benefits: Enhances and brightens white or gray hair; improves manageability and texture; moisturizes and strengthens hair


  • Formulated with lavender, lemon, and orange
  • Safe for color-treated hair
  • Fragrant fruity scent

This product is a true game changer and one of the best silver shampoos for white hair!

The One ‘n Only Shiny Silver Ultra Conditioning Shampoo is designed to not only enhance the natural beauty of white, gray, or blonde hair but also eliminate unwanted brass and yellow tones.

The ultra-conditioning formula moisturizes and strengthens hair, making it a perfect choice for those with color-treated locks.

This shampoo is packed with beneficial ingredients like lavender, lemon, orange peel, grapefruit, and tangerine, all working together to soothe and condition the hair.

Amika: Bust Your Brass Cool Blonde Repair Shampoo

This sulfate-free shampoo for white hair effectively neutralizes brassiness and enhances shine.

Key Benefits: Revives dull and brassy hair; gentle on color-treated hair; boosts shine and vibrancy


  • Berry scent adds a pleasant aroma
  • Sulfate- and paraben-free formula
  • Non-stripping formula

Maintain vibrant and shiny white hair without compromising hair health with the Amika: Bust Your Brass Cool Blonde Repair Shampoo!

The Amika: Bust Your Brass Cool Blonde Shampoo has a gentle formula that doesn’t strip away any color, allowing you to maintain vibrant and gorgeous hair between salon visits. 

Since it’s sulfate-free, it won’t strip away essential hair oils and natural moisture, thereby preventing any further damage.

Additionally, the paraben-free formula helps to keep your hair healthier in the long run.

This shampoo stands out for its top-notch ingredients, including vegan proteins and plant butter that nourish natural and color-treated white hair.

John Frieda Violet Crush Purple Shampoo and Conditioner Set

John Frieda's Violet Crush Purple Set is the best shampoo and conditioner for white hair for a salon-quality appearance.

Key Benefits: Tones down brassy hair; revives and moisturizes dull hai; provides a salon-fresh color look


  • Suitable for color-treated or highlighted blonde hair
  • Contains crushed violet pigments
  • Works in as little as one use

This shampoo for white hair not only neutralizes stubborn brassy tones but also provides essential hydration to all shades of blonde hair, resulting in a softer and more manageable mane.

This John Frieda Violet Crush Purple Shampoo and Conditioner Set is specifically designed to counteract yellow tones in color-treated or highlighted blonde hair.

Its intense formula contains crushed violet pigments that deposit into the hair, instantly neutralizing brassy tones and making your hair look cooler and brighter.

The shampoo and conditioner work together to cleanse and moisturize, leaving your hair feeling refreshed and revitalized. 

Clairol Professional Shimmer Lights Shampoo

If you've been yearning to revive your white hair’s lustrous shine without the salon price tag, this shampoo could be your hair's new best friend.

Key Benefits: Revitalizes and eliminates dull yellow tones; invigorates and illuminates faded highlights; boosts hair shine without any residue


  • Packed with proteins
  • Has a color-enhancing formula
  • Gentle for daily use

Wave goodbye to those uninvited yellow undertones and bring out your hair's pristine color and vibrancy with Clairol Professional Shimmer Lights Shampoo!

The Clairol Professional Shimmer Lights Shampoo is like your personal tone corrector. Thanks to its purple pigments, it expertly combats brassiness, ensuring your true color takes center stage.

And the best part? Whether you are sporting naturally radiant tresses or have dabbled in hair colors, this shampoo ensures your white locks get the care they deserve.

Plus, with its promise of delivering noticeable results from the first wash, it’s worth the hype.

Matrix So Silver Purple Shampoo

Dive into the world of shimmering hair with this purple shampoo from Matrix.

Key Benefits: Removes unwanted brassy tones and yellow hints; maintains the integrity of your hair; doesn’t strip hair oils


  • Precisely designed for color-treated and natural hair
  • Stain-free and rinse-friendly
  • Has a subtle, neutral fragrance

Given the rave reviews and how it stands out among its purple counterparts, this might just be the white hair companion you've been seeking!

The Matrix So Silver Purple Shampoo is a color-depositing shampoo that doesn’t just cleanse; it guards your hair from developing brassy tones.

While yellow tones might seem inevitable, this shampoo effectively neutralizes them with its purple pigments to bring out the best in your white, platinum blonde, or gray strands.

It makes your highlights pop and radiates that cool brightness every hair flip deserves.

Better Not Younger Silver Lining Purple Brightening Shampoo

Meet the hair care champion that embraces your silver tresses: the Silver Lining Purple Shampoo. 

Key benefits: Reduces brassiness and yellow tinge; adds extra lift and volume; keeps hair looking healthy and vibrant


  • Free of sulfates and safe for treated hair 
  • Packed with vitamins, minerals, and antioxidants
  • Perfectly suited for all shades

A mix of meticulously chosen ingredients, this shampoo breathes life into white or silver hair —  just what your strands need!

Try Better Not Younger’s Silver Lining Purple Brightening Shampoo if your white hair has turned brassy or dull.

It works its magic to reduce yellow undertones by neutralizing them with purple pigments, leaving your white hair looking brighter. Not only does it take care of the color, but it also adds lift and volume to your hair.

Packed with a powerful blend of vitamins, minerals, and antioxidants, it’s all set to strengthen your hair. It’s not just a shampoo; it’s a complete nourishment package for your white hair.

Paul Mitchell Platinum Blonde Shampoo

The Paul Mitchell Platinum Blonde Shampoo is an excellent daily choice for those looking to eliminate brassiness and enhance their white hair.

Key Benefits: Reduces brassiness; nourishes and brightens white hair; doesn't dry up hair


  • Suitable for color-treated and naturally light hair
  • Gentle formula makes it ideal for daily use
  • Refreshing fruity and floral scent

Achieve bright hair without the yellow tones with Paul Mitchell's Platinum Blonde Purple Shampoo!

Paul Mitchell’s Platinum Blonde Purple Shampoo is designed to tackle brassiness and unwanted warm tones in white hair.

What sets this shampoo apart is its gentle formula, which is perfect for regular use. This shampoo won’t make your hair feel stiff or dried out like some other purple shampoos do.

It helps maintain your desired hair color while nourishing it. If you are willing to spend a little extra, this shampoo can be a great investment for your hair care routine.

L'ange Violet Purple Toning Shampoo

This shampoo effectively neutralizes brassy tones while providing UV protection, ensuring that your hair stays vibrant and full of life.

KeyBenefits: Reduces yellow, orange, and brassy tones; provides UV protection to preserve hair color; adds shine to hair


  • Intense purple pigments
  • Antioxidant-rich formula
  • Lightweight

The L'ange Violet Purple Toning Shampoo is designed to restore and maintain the natural beauty of your mane, making it one of the best shampoos for natural white hair.

This shampoo from L’ange eliminates unwanted yellow, orange, and brassy tones, leaving your hair looking vibrant and fresh.

The unique purple toning formula is not only beneficial for the appearance of your hair but also offers exceptional performance.

It also provides UV protection to help preserve your hair color so it is ideal for maintaining your natural white hair.

L'Oréal Paris EverPure Purple Shampoo

It's time to embrace vibrant and hydrated locks with this purple shampoo from L'Oréal!

Key Benefits: Hydrates hair; banishes brassy yellow and orange tones; gentle on scalp and hair


  • Infused with hibiscus extract and purple dye
  • Validated and tested by experts
  • Vegan, sulfate- and paraben-free

Preserve your perfect blonde hair with this purple toning shampoo!

Specifically designed to hydrate and neutralize brassy yellow and orange tones, the L’Oréal Paris EverPure Purple Shampoo works wonders on blonde, bleached, highlighted, and silver hair.

It works efficiently to counter brassiness with its purple dye while deeply hydrating your hair with hibiscus extract, enhancing its vibrancy.

It also boasts a vegan formula free of sulfates, parabens, and harsh salts.

Aveda Blue Malva Shampoo

Aveda's hair care products offer more than just an everyday cleanse; they also boast pure plant and flower essences to give you multiple benefits.

Key Benefits: Neutralizes brassy tones; works on all shades of hair; enhances the silvery brightness of gray hair


  • Cruelty-free
  • Gentle formula
  • Infused with certified organic ylang-ylang, lemon, eucalyptus, and other pure flower and plant essences

Embrace the best of nature with Aveda's Blue Malva Shampoo and feel the difference!

The Aveda Blue Malva Shampoo is specially formulated to give your hair a cleansing experience like no other. It doesn’t just get rid of dirt and oils, but it takes your hair care routine a notch higher by addressing specific needs.

It neutralizes brassy tones and transforms your gray hair into a striking silver. And if you’re wondering what makes this shampoo different, it’s the Aveda signature aroma.

It’s formulated with blue malva, which harmonizes the scalp and hair’s pH levels, and coneflower, known to amplify color intensity.

Klorane Anti-Yellowing Shampoo

This plant-based purple shampoo is designed to remove yellow tones while leaving your hair nourished, bouncy, and soft. 

Key Benefits: Neutralizes unwanted yellow and copper tones; nourishes and softens hair; enhances shine and color intensity


  • Safe for color-treated hair
  • Plant-based formula
  • Easy to rinse

It's time to step up your hair care game with the Klorane Anti-Yellowing Shampoo! Through its help, achieving vibrant, non-brassy hair is just a wash away!

The Klorane Anti-Yellowing Shampoo not only revives the vibrancy of your hair color but also amplifies its shine, giving your hair that much-needed glow.

It contains cornflower water for natural purple pigment, which is perfect for people with blonde, platinum, gray, or white hair colors who often suffer from brassiness.

It rinses off easily, leaving no traces behind. And the best part?

A smidgen of this potent formula is all it takes to create a rich lather in your hair, making the product last longer and providing exceptional value for money.

Shu Uemura Yūbi Blonde Anti-Brass Purple Shampoo

Looking for a way to neutralize those pesky brassy and yellow tones from your gorgeous blonde and silver locks? Go for the Shu Uemura Yūbi Blonde Anti-Brass Purple Shampoo!

Key Benefits: Neutralizes yellow tones; gently cleanses and conditions hair; adds a natural glow and smooth touch to your hair


  • With exclusive Japanese-crafted purple pigment
  • Enriched with Japanese white peony extract for conditioning
  • Highly concentrated formula

This shampoo is effective in maintaining your cool blonde hues as it gently cleanses and conditions your hair for that silky, natural glow.

The Shu Uemura Yūbi Blonde Anti-Brass Purple Shampoo features Japanese high-tech cool pigment that targets and neutralizes any brassiness and undesired yellow tones. 

Moreover, it’s also packed with the enriching goodness of Japanese white peony.

This extract not only conditions your hair to make it smooth to the touch but also adds a natural glow to make heads turn wherever you go. 

You need only a tiny amount to lather up and weave its magic; that’s how potent it is! But despite this potency, it won’t dry out your hair.

René Furterer Okara Silver Toning Shampoo

Get rid of unwanted tones with this specially crafted cleansing shampoo, expertly formulated to combat brassiness and accentuate the radiance of your white hair!

Key Benefits: Immediately neutralizes unwanted yellow tones; provides gentle, effective cleansing; restores and repairs hair health


  • Contains toning violet pigments
  • Enriched with natural okara extract
  • Acidic pH level of 6.0 for cuticle smoothing

Is brassy yellow sneaking its way into your glamorous gray, white, or platinum blonde locks? Stand against those unwelcome hues with this gentle cleansing shampoo!

The René Furterer Okara Silver Toning Shampoo features purple toning pigments that neutralize stubborn yellow tones.

You’ll experience an immediate anti-yellowing effect after the first application!

It’s also silicone-free, meaning you get all the benefits without unwanted residue. Aside from color enhancement, this shampoo also repairs your hair.

The secret behind its benefits is the combination of natural okara extracts and toning violet pigments. This duo ensures your gray or white hair stays radiant while making it look cooler and brighter.

Philip Kingsley Pure Blonde/Silver Brightening Daily Shampoo

Want to keep your beautiful blonde, silver, or gray hair vibrant and glossy? The Pure Blonde/Silver Brightening Daily Shampoo from Philip Kingsley has got you covered!

Key Benefits: Corrects yellow and brassy tones; brightens and revives dull, brassy hair; keeps highlights fresh for longer


  • Formulated with optimum levels of violet micro pigments
  • Developed by leading trichologists with over 60 years of expertise
  • Vegan-friendly, paraben- and gluten-free

The Pure Blonde/Silver Brightening Daily Shampoo doesn't just maintain your hair color; it elevates it!

The Philip Kingsley Pure Blonde/Silver Brightening Daily Shampoo does more than just clean your hair. It actively tackles those annoying yellow and brassy tones, too.

Rich in violet micro pigments, this shampoo is formulated to illuminate and balance your hair color, leaving your hair feeling softer, shinier, and more manageable.

Kérastase Blond Absolu Anti-Brass Purple Shampoo

This anti-brass purple shampoo with hyaluronic acid is a great solution to get rid of those stubborn, brassy undertones.

Key Benefits: Instantly neutralizes brassy undertones; strengthens hair; prolongs the beauty of blonde or gray hair


  • Enriched with concentrated blue and violet color-depositing pigments
  • Easy to use formula
  • Infused with hyaluronic acid

Have you ever wondered how you can maintain that perfect hair color while keeping your mane strong and healthy? The Kérastase Blond Absolu Anti-Brass Purple Shampoo does just that!

The Kérastase Blond Absolu Anti-Brass Purple Shampoo is loaded with concentrated blue and violet color-depositing pigments that immediately eliminate those undesirable brassy undertones.

This shampoo has hyaluronic acid that strengthens each strand of your hair. You’ll also be surprised by how far a little of this shampoo goes.

A tiny bit of it, regularly, works to keep that beautiful blond hair gleaming and your gray hair free of yellowing.

Pantene Pro-V Silver Expressions Purple Shampoo

Specifically designed for gray, white, and color-treated hair, this shampoo contains purple pigments that counteract yellowness and maintain your hair's desired quality.

Key Benefits: Reduces dullness; neutralizes excess yellow tones; rejuvenates hair and adds shine


  • Paraben- and silicone-free formula
  • Luxurious lotus flower scent
  • Easy-to-use pump packaging

Revamp your white hair's radiance and tone with the Pantene Silver Expressions Purple Shampoo.

Pantene Silver Expressions Purple Shampoo rejuvenates white hair by reducing dullness and eliminating unwanted brassy tones.

Its effective formula not only brightens white hair but also supports overall hair health.

Say goodbye to dullness and hello to beautiful, vibrant silver hair with this superb shampoo.

What sets this shampoo apart from others is its 100% paraben- and silicone-free formula that promotes healthier hair. Plus, you’ll enjoy the delightful and luxurious lotus flower scent while you lather up.

Unite Blonda Purple Shampoo

Introducing the Unite Blonda Toning Violet Shampoo — your secret weapon against brassy blonde tones.

Key Benefits: Rejuvenates blonde, gray, and highlighted hair; reduces brassy tones in just 60 seconds; leaves a cool, invigorating Concord scent


  • Formulated to cleanse and shield hair gently
  • Safe for use with extensions and color-treated hair
  • Vegan-friendly, paraben- and cruelty-free

Get ready to see your blonde tones and highlights become notably lighter and incredibly brighter, all thanks to the Unite Blonda Purple Shampoo.

Expertly designed for lightened hair, this violet shampoo can gently purify and brighten your locks in just a swift 60 seconds. 

This toning shampoo is richly pigmented, too. It’s the ideal choice for combating dull and lackluster highlights. 

Use it whenever your hair needs a little extra TLC!

A beautiful blonde woman wearing a white off shoulder top posing for a photo.

Why Does White Hair Turn Yellow?

Let’s address why exactly your beautiful white locks can turn yellow or take on a brassy tone.

Gray or silver hair is more susceptible to discoloration due to oxidative stress caused by pollutants such as air pollution and cigarette smoke.

Exposure to hard water is also another culprit as it contains minerals, such as calcium and magnesium, that can build up on the hair and cause it to look dull and yellow.

Additionally, white hair lacks melanin, a pigment found in skin, hair, and eyes, that protects it from the harmful effects of the sun.

Exposure to sunlight may degrade the proteins in your hair, which oxidizes and causes yellowing.

How Does Purple Shampoo Work?

Purple shampoo is essential for people with blonde, silver, or white hair. It’s specially formulated to neutralize unwanted yellow or brassy tones in these hair colors.

You might be wondering about the concept of purple shampoo for white or silver hair.

A purple shampoo counteracts your hair’s yellow and brassy tones because it is the complementary color to yellow on the color wheel.

Complementary colors sit opposite each other on the color wheel, and when combined, they neutralize each other. This principle is used in color theory to cancel out undesired hues.

hair color wheel infographic with list of arranged colors

What To Look For When Buying Shampoo for White Hair

When searching for the perfect shampoo to maintain and enhance your beautiful white hair, there are a few key factors to remember.

Color-Correcting Properties

First and foremost, look for a shampoo specially formulated for correcting the color of white or gray hair.

These shampoos often contain blue or violet pigments that help counteract any yellow or brassy tones and keep your hair looking bright and radiant.


Look for shampoos with proteins and essential oils, which can help strengthen and protect your hair. Consider ones that contain hydrating ingredients like shea butter, argan oil, and glycerin.

Quick Tip

Avoid ingredients that can strip natural oils and leave hair looking dull, like sulfates and alcohol. Stay away from mineral oil, too, which can prevent the absorption of essential oils and moisture.

UV Protection

You should also keep an eye out for shampoos that offer UV protection. Exposure to the sun can cause your white hair to turn yellow or dull over time.

The sun’s UV rays can be particularly harsh on hair so it’s advisable to use hair products that offer UV protection, ensuring both the color and health of your tresses are maintained.


Lastly, consider the shampoo’s scent. This factor might not be a dealbreaker for everyone, but you’ll likely be using this shampoo regularly, so choosing one with a fragrance you enjoy is worth it.

Many shampoos for white hair have a light and refreshing scent, which can add an extra touch of luxury to your hair care routine.

A young woman in a black top and metallic skirt with white colored hair posing at the camera

Frequently Asked Questions

Should You Use Purple Shampoo Every Day?

The usage frequency of purple shampoo depends on its formulation. It’s usually best to use it once or twice a week as daily use can cause over toning, dryness, and an unwanted purple tint in the hair. 

However, if the shampoo is specifically designed for daily use, then it’s safe to use it every day.

Will Using a Shampoo for White Hair Damage My Hair?

No, a shampoo formulated specifically for white hair will not damage your hair. In fact, it’s intended to nourish, protect, and enhance your hair’s natural color.

However, like all hair care products, following the usage instructions and avoiding overuse is essential.

Always hydrate your hair properly using a good conditioner or hair mask in conjunction with your shampoo.

A woman is washing her hair in the shower using a purple shampoo

Get More Vibrant and Healthier Locks With the Top Shampoo for White Hair

Taking care of your white hair requires specialized attention. Knowing what shampoo is good for white hair will help maintain its color by preventing yellowing.

To keep your white hair looking its best, consider shampoos designed specifically for this purpose. With regular use, you’ll notice a significant improvement in your hair’s look and feel.

So why not try out one of these specially formulated shampoos for white hair? Your mane’s perfect match could be just a wash away.

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  • Shai Urbano

    Shai is a licensed pharmacist with a Bachelor of Arts in Pharmacy. She uniquely intertwines her medical expertise with a fervent passion for beauty. With an intrinsic understanding of ingredients and formulation, she's the proud creator of her own line of products designed exclusively for naturally curly hair. Over her four-year writing career, Shai consistently delivers content enriched by her distinct blend of knowledge and enthusiasm.

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