Urban Decay Vice 3 Palette Swatches & Review

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I’m a bit of an eyeshadow collector – I might have enough eye shadow for a small country for an entire year. I guess you could say it’s my VICE.

I’m particularly weak when it comes to limited edition palettes, and especially when it comes to Urban Decay.


Their stylish and edgy packaging, sassy product names, wide variety of colors and 100% cruelty-free philosophy make it a brand that really stands out for all the right reasons.

Like the brand, the Urban Decay Vice 3 palette (available here) definitely has more virtues than vices.

Urban Decay Vice 3 Palette Review


The most exciting part of this palette: all twenty shades are brand new! Also, I was happy to see that Vice 3 avoids the total glitter bomb shades that plague other palettes.

The length of wear was very good, particularly when combined with Urban Decay Primer Potion, which gives me all-day staying power for my eye makeup, even after a long session at the gym!


While some of the shades aren’t quite the same buttery texture and intense pigmentation as the Urban Decay full-sized individual eyeshadows sold in pans, it’s not far off.

There were a few that had a tiny bit of fallout, and a few that were sheerer than I had expected from looking at the color in the pan, but nothing terribly disappointing.

Urban Decay Vice 3 Palette Shades


The next most exciting part about this palette: the choice of colors, and how they’re organized within the palette.

I love that while some Urban Decay palettes throw in some neutral shades, this palette makes a point of including EIGHT: a set of four matte nude shades on the far left and a four-set of smoky shimmery neutrals on the far right.


Having almost half the Urban Decay Vice 3 palette consists of neutrals, and placing them near each other makes it a lot more “user-friendly” (particularly for makeup newbies and those less comfortable with bright colors) and also makes it a versatile palette suitable for any occasion.

Let’s take a look at the shades!

Urban Decay Vice 3 Palette Swatches

Urban-Decay-Vice-3-swatches-Truth-Undone-Downfall-DTFTruth, Undone, Downfall, DTF

Column 1:
Truth – pale pink-nude matte
Undone – pink-beige matte-satin with subtle floating tonal pearl
Downfall – warm light brown matte
DTF – taupe matte with subtle floating pearl

Urban Decay Vice 3 Palette Looks

Urban-Decay-Vice-3-looks-Truth-Undone-Downfall-DTF Using Truth, Undone, Downfall and DTF

Urban-Decay-Vice-3-looks-Truth-Undone-Downfall-DTF A closer look at Truth, Undone, Downfall and DTF

Urban-Decay-Vice-3-swatches-dragon-freeze-heroine-brokedownDragon, Freeze, Heroine, Brokedown

Column 2:
Dragon – bright metallic green shimmer
Freeze – metallic medium blue with multidimensional micro-glitter
Heroine – deep navy blue with subtle floating tonal pearl
Brokedown – metallic golden brown shimmer with gold micro-glitter

Urban-Decay-Vice-3-looks-dragon-freeze-heroine-brokedownUsing Dragon, Freeze, Heroine and Brokedown

Urban-Decay-Vice-3-swatches-vanity-lucky-reign-bobby-dazzleVanity, Lucky, Reign, Bobby Dazzle

Column 3:
Vanity – smoky metallic eggplant with multidimensional micro-glitter
Lucky – metallic bronze
Reign – rich brown satin
Bobby Dazzle – metallic white with pale gold micro-glitter

Urban-Decay-Vice-3-looks-vanity-lucky-reign-bobby-dazzleUsing Vanity, Lucky, Reign, and Bobby Dazzle

Urban-Decay-Vice-3-looks-row-3-BA closer look at Vanity, Lucky, Reign and Bobby Dazzle

Urban-Decay-Vice-3-swatches-alien-alchemy-bondage-sonicAlien, Alchemy, Bondage, Sonic

Column 4:
Alien – pink-peach with golden shift
Alchemy – deep fuchsia satin
Bondage – deep, smoky burgundy shimmer
Sonic – metallic red-copper

Urban-Decay-Vice-3-looks-row-4Using Alien, Alchemy, Bondage and Sonic

Urban-Decay-Vice-3-swatches-last-sin-angel-defy-revolverLast Sin, Angel, Defy, Revolver

Column 5:
Last Sin – champagne shimmer with silver micro-glitter
Angel – light taupe with silver micro-glitter
Defy – smoky taupe satin
Revolver – soft black satin with subtle floating iridescent pearl

There are endless ways to combine the colors in this palette, and Urban Decay also has online instructions for six looks using the Vice 3 palette.

I did four looks using the vertical columns as my guide! (I’m thinking maybe I’ll challenge myself and do looks using the horizontal rows next!)


The palette also comes with a dual-ended brush (the denser shorter end works well with these colors), and also a coordinating makeup bag that is used as storage for the palette, or for other items.


I adore the silvery metallic casing with the abstract stripes of color and the beautiful lime green faceted font. The palette is slim and sturdy, with a huge mirror inside.

It stays open on its own and the mirror angles nicely (which some of UD’s other palettes don’t). It has a secure magnetic closure.


All around, the Urban Decay Vice 3 palette feels and looks like a good quality product, and it performs that way also. I’m glad I could indulge in my eyeshadow vice without too much guilt!

we heartsters – Spill it! What is your makeup vice?

You may also like these Urban Decay Reviews:


  • Marilyn

    Marilyn is a makeup maniac and slow but stubborn runner. She loves color coding her day planner, reading celebrity gossip and drinking good wine. skin tone: NC25 Skin type: oily, acne-prone Favorite beauty product: eyeshadow

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  1. Great review! I saw this in stores around holiday time, it was my first time really giving a good look at a UD palette in a while. They’ve definitely come a long way in terms of packaging! It felt really cool in my hands, and I would assume lasts longer than the old cardboard packaging they used to use. The colors look fantastic on you too!

  2. Be still my aching heart! Oh, Marilyn, what beautiful shades! All of them looked amazing on you! I love their products – the brush is great too! Lucky girl.

  3. The packaging alone makes me pine for this palette (that superfly acid green “vice” logo kills me!)– but what you’ve done with the colors is incredible as always, @lipglossandspandex ! Your Dragon, Freeze, Heroine and Brokedown combo is especially gorgeous.

  4. I love the palette! I haven’t bitten the bullet to buy it yet. Am I the only one that really detests Urban Decay’s eye shadow brushes? They’re so prickly and don’t put the shadow on well…. they ARE magnificent concealer brushes however…

    P.S. Those top two looks are gorgeous!

    1. The long-bristled eyeshadow UD brushes don’t seem to work for me either @kate2004rock! I agree–not so great for picking up shadow, but I do use them for blending out colors. I haven’t tried it for concealer though. I’ll have to give that a try! The shot denser side of the brush is pretty good for when you want to pack on color.

  5. I second the props for including the neutrals – have to get that balance in there.

    @kate2004rock – I use my UD brush for concealer too!

  6. Natalie Brown says:

    Hi! My make-up vice is for sure eye shadow. I have more pencils, creams, singles, duos, small palettes and large palettes to supply at least 50 women for life. It’s sad (lol) but they make me happy. :)

  7. Wow! Just looking at the colors, I was a bit intimidated, but after seeing how the colors look on you – well, just WOW!!! I guess I will break the bank (again) and go Urban Decay Vice hunting! Outstanding review!!!

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